Business Information Technologies: Evaluating EE Limited's IT Systems

This report analyzes EE Limited, a major UK mobile network operator, focusing on its business information technologies (BIT). The analysis begins with an overview of EE Limited's operations and the importance of BIT in achieving business objectives. It identifies inefficiencies in the company's current manual processes, particularly in inventory management, customer relationship management, and internal communication. The report then explores various IT systems like business intelligence, transaction processing, and knowledge management systems, detailing how they store and process data using database programs, spreadsheet programs, batch processing, and online processing. It also examines how IT can improve customer relationship management through customer retention, profitability, and acquisition. The report recommends techniques for data and communication management, including data analysis, sensitive data protection, and automation, and suggests the use of intranet and extranet. Finally, it evaluates how IT systems can support value-added changes and recommends practical IT solutions for business problems, such as implementing an intranet for better communication and a customer relationship management system to improve customer satisfaction and relationships.

Business information technologies

LO 1
Overview of an organisation.
EE limited is one of the largest mobile network operator in the UK. It is a British mobile
network operator. Internet services provider and IPTV provider. Further it is part of the BT
group which is the largest and advanced digital communication company. EE limited has
maximum 445 retail stores and it more upto 321 million connection across its mobile and
wholesale networks. Apart from this its superfast broadband service covers around 80% of the
United Kingdom population. Business information system is the combination of the interrelated
process which supports IT infrastructure through which the firm can easily get desired data. It
makes easy for the firm to accomplish business objectives successfully in an effective manner. It
supports the organisation to cope up with the changes which take place between internal and
external environment.
p1 Describing and explaining the manual process of the EE limited that intent to transform
EE limited is mobile network company which is using are not new methods for purpose
of processing of communication, customer relationship and inventory management. The actions
which are taken out for carrying out the activities consumer lots of time and cost which lead to
effect the entire organisation as because of slow process company unable to deliver its services
on time. One of the issues which is related to the present inventory management is that it lead to
focus on the predicting as it is not too much essential for the business. Along with this amother
problem which is linked with this related to the managing supply chain. For instance improper
communication and lack of effective decision making process etc lead to impact the entire firm.

Apart from this, customer management system is also not effective because it lead to
involvement multiple customers which sometime lead to disconnect the system. The customer
relationship management system is used not faster and inconsistent due to which firm face
problems. Therefore, it is important for the EE limited to use the tools and techniques which
provide all the list of issues systematically which consumers are facing. Further, firm also need
to focus on the internal communication system as because of complex structure and less
transparency it lead to create barrier for the employees to get the right message. Therefore, it can
be stated that EE limited need to implement effective information system, so that company can
carry out its business activities effectively and efficiently.
P2 IT system
Company can implement the IT system in an effective manner then it will be efficient in order to
accomplish aims and objectives. Different types of IT system are as follows
 Business intelligence system: This system used for measuring the sales and revenue.
Therefore, business used it for making effective strategy in order to provide insight to
management that different types of action which can be taken for accomplishing the
objectives.
 Transaction process system: This is used for input data in order to generate the output. It
helps in making sure that production is done as per accordance to demand. With the use
of this system it become easy organised and collect the order which is effective for the
production
 Knowledge management system: Knowledge management system lead to provide
information for brining innovation and changes in company process of production. It
leads to minimise the cost of producing and enhance the utilisation of resources.

LO2
p3.) The different ways IT system store and process data for knowledge management
Knowledge basically represent the cognizance and knowing of information and different
ways' information can be used for accomplishing the objectives or for making decisions. It is
important in organisation so that all the work can be manage on the time. In the organisation it is
a tool which used for creating, using, haring the information and managing the knowledge, There
are different ways which EE limited can used for storing and processing the information for
managing the knowledge. For storing the information there is lots of space is required which is
developed in the new information system technology which form can adopted for keeping the
information. There are different ways for storing the data which are as follows:
Databased programs: It is the techniques through which information and data can be
completely stored for the longer period of time. There are some databased programm are known
as Oracle, SQL server, etc in which all the information can be record and lots of space available
for entering the new data. Therefore, this advanced application assists a used to interface in order
to enter the information and data.
Spreadsheet programs: Spreadsheet is the file in which all the data can be entered
systematically. One of the effective spreadsheet programs is known as Microsoft Excel which
help in calculating the collected data with the use of formula and keep the record for longer time.
Apart from this, there are few method which can be used by EE limited for processing the stored
data which are as follows:
Batch processing: In Batch processing all the collecting information is need to organised
and sorted in different category. However, this sorting is need to perform for making sure that
effective and systematic processing (Olszak, 2014). After it this process can be used researching

the information. Example which can be taken for it is ATM which is basically a processing
system.
Online processing: In online processing it is important to have internet connection
because without it cannot be worked as it is attached with computer. Through the help of this the
organisation can store the information at one place and can be easily used the various places.
Example which can be consider for online processing such as cloud computing which is similar
to the batch processing, as this system is also used for recording the and research.
Hence, it is the effective way through which data can be stored and easily process with the
support and use of information and technology system.
Describing the way proposed system help in customer relationship management
Customer satisfaction is one of the important element for the EE limited in order to
enhance the sales and profit. For this purpose, it is essential for the firm to make good relation
with the customers. This can be done through the help of customer relationship management
system. In this there are three elements which are comprises that is management, relation and
customers. With the use of information technology system it become easy for the firm to make
relation with customers. CRM play significant role which are as follows:
Customer retention: For the organisation it is important to retain customer which can be done
through keeping regular communication with customer and solve their queries related to the
product and services (Gillespie, Boczkowski and Foot 2014). With the use of information system
company can record of its existing customer and email them on regular basis with different
exciting offers on product and services as it assist in retaining them for longer time.
Customer profitability: With the use of information technology system it is easy for the firm to
track the financial performance of the customers. Therefore, this information help in making new
product and services for the customer which they can easily purchase. With the use of advanced

technology it make more easier for the firm to track its customers taste and preferences and
financial capability.
Customer acquisition: In customer acquisition process company can easily increase the customer
base through attracting the new customers (Galliers, and Leidner 2014). In this method EE
limited need to spend lots of time and money but its result are effectives as it can easily increase
the customer based. There are different tools in CRM which shows the procedure of making
contact with customers and make relationship with the such as self-help, email, chats, telephone
etc. It make easy to communicate with the customers with the use of different advanced
technology. As it lead to directly impact the productivity and enhance customer satisfaction.
LO3
p4 Describing the way to recommend the techniques which can be adopt for the data
management and communication management
Techniques which can be adopted by EE limited for data management and communication
management is as follows
Illustration 1: Customer relationship management

Analyses of collected data: With the use of appropriate parameter EE limited can easily
analysed the collected information.
Setup data for showing the production environment: For the organisation it is important to
understand the production activities. After analysing the collected data at this stage company
compare the analysed data with existed data. Whatever the result arrive assist in modifying the
values.
Finding out sensitive data and its protection: It is not easy to analyse the large amount of data
and sensitive data. For instance, with the use of cloud testing the firm used in data process which
is helpful in testing the various data (Lal and Bharadwaj, 2014). It can be stated that one of the
main concern which can take place is related to the privacy. Therefore, it is important for the
firm to protect the collected information.
Automation: With the use of different data there is required to run repetitive test which can be
performed with the automations (Gillespie, Boczkowski and Foot, 2014). Through the help of EE
limited Company can easily find out error which can be take place at the time of process and
testing,
Communication management: for managing the internal and external communication EE limited
can adopt these methods which are as follows:
Intranet: With the use of this tool company can easily manage all its internal communication. It
is effective in respect to deliver right message to employees on right time without
miscommunication (Veit and et. al., 2014). However it is private network which can only use
within the firm. Further it is also cost effective method and can be easily adopted by the EE
limited.

Extranet: Extranet is used basically for communicating the customers and other stakeholders
such as supplier etc. It is one of the effective and secure method for transferring the information
to customers and other stakeholders. As it is also effective in transmitting the large amount of
information.
LO 4
Evaluating the way IT system can be used for supporting value added change for improving
business operations, performance and sustainability within the organisation.
There are many tools for IT system which can be adopted by the EE limited in order to assist the
value added change. With the use of this techniques it become easy for the firm to for bringing

the effectiveness with the firm (Lal and Bharadwaj, 2014). The new communication method
which can bring transparency in the organisation and also make sure all the services can be
effectively developed with the use of Intranet and extranet. The supply chain management also
lead to increase the chances of the development of the services according to the requirement of
the customers. It can used as for making good relations with customers and enhance the sales.
p5 Recommending practical IT solutions for business problems identified within an
organisations.
There is some business problems in the EE limited with the practical IT solutions:
Lack of proper communication: Company is facing issues related to the effective communication
problem (Chen and Zhang, 2014.). For this purpose, organisation can implement intranet in order
to improve communications. With the use of this employees in the organisation employees can
easily communicate with each other and send information without any miscommunications.
Customers satisfaction: For increasing the customer satisfaction EE limited can implement
customer relationship management system. With the use of this company can easily resolve the
problem of customer satisfaction. Therefore, with the use of extranet company can easily make
good relation with its customers as it helps in satisfying them and increasing sales. Through the
help of this company can easily make strong relations with customer through solving their query
and provide effective services.
Conclusion
From the above report it is concluded that with the use of advanced information technology
it become easy for the firm to access the information and used it for the purpose of
accomplishing success. With the use of information technology company can easily make good
relations with its customers and enhance their satisfaction level. Further it is concluded that
through improving the communication with the use if intranet and extranet company can

effectively communicate with the employees, customers and different stakeholders. Company
can focus on improving its information technology as it help in keeping records of customers and
improve services according to their requirements.