IT Solutions Proposal: Organic Food Business IT Problems and Solutions

This report addresses the IT challenges faced by a small organic food business, focusing on its need for business expansion. The company, currently operating locally, struggles with limited consumer reach and lack of digital presence. The report identifies the problem domains, including inadequate marketing and the absence of an e-commerce platform. The proposed solution involves implementing an e-commerce website and digital marketing strategies to enhance consumer reach and product exposure. The report details the technical requirements, including the need for technical expertise, digital disruption, security measures, and employee training. It emphasizes the importance of aligning IT investments with business value and maintaining system security. Furthermore, the report suggests digital marketing through social media and online advertisements to increase product visibility and sales. The conclusion highlights how proper IT implementation, including e-commerce and digital marketing, can facilitate business growth. The report also references several academic papers related to e-commerce and digital marketing.

Running head: DISCUSSION REGARDING IT PROBLEMS
DISCUSSION REGARDING IT PROBLEMS
Name of the Student;
Name of the University:
Author Note:

1
DISCUSSION REGARDING IT PROBLEMS
Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Background..................................................................................................................................2
Problem domain...........................................................................................................................3
Solution........................................................................................................................................3
Conclusion.......................................................................................................................................4
References........................................................................................................................................6

2
DISCUSSION REGARDING IT PROBLEMS
Introduction
The dependency on the digital solutions is growing as the increase of the advancement of
the digital technology. It has been seen that the sue of the digital system is helping the
organization to find out the relevant solutions which are cost effective in nurture. The most
advanced positing gained by the use of the technology is small business farms and the startups
(Lu et al. 2015). The main objective of this paper is to understand the perspective of the IT in
solving the problems in a small IT farm. This discussion will identify the significance of the IT
in the organizational development. The conclusion can be drawn from the factors found from the
discussion.
Discussion
Background
The discussion is regarding organic Food , a small business farm selling organic item.
The main problem of this business organization is that the company is apparently new in the
business. However, it has gained certain reputation of providing quality service at its
neighborhood. However, the name of the company is not known to the people outside of the
community. In this situation, it is the planning of the organization to make a new marketing and
the business strategy so that the business can be expended. Apart from that many numbers of
people can get to know about this organization (Al-Jaberi, Mohamed and Al-Jaroodi 2015). Foe
the expansion of the business and getting exposed to mode consumers, the organization is
planning to implement the e-commerce website for selling the products manufactured by this
company. On the other hand, the organization is also interested about the implementation of the

3
DISCUSSION REGARDING IT PROBLEMS
digital marketing so that the showcasing of the products can be done to the large number of
consumers.
Problem domain
The problem domain of this organization is that Organic food is facing the problem
regarding the business expansion. For expanding the business, there are certain factors those are
needed to be taken care of. The consumer base is needed to be improved. It has been seen that
the activity of this organization is limited to the locality from where the organization has striated
the business (Varela et al. 2017). The organization is serving the quality service, that makes it to
gain the proper reputation. However, the organization lacks from the proper marketing. Apart
from that the products are not showcased to the consumers in a proper way. This is making the
business of this organization limited to a certain number of people (Trad and Kalpić 2016). Apart
from that company is not gaining the required profit to make the expansion of the business.
Apart from that the demand of the consumers are increasing, however, due to the lack of the
ability to expand the business, the organization can not fulfilled the demands of the consumers.
Solution
The solution for these two problems faced by the Organic Food company can be done
through the implementation of the technology (Xue, Li and Pei 2016). The e-commerce
website is the solution for the expansion of the business. It has been seen that implementation of
the e-commerce website needs the technical improvisations for the organization. It is the
responsibility of this organization to do the needful steps for the proper improvements. Apart
from that the recruitment of the technical experts are needed to be done in a proper way (Briones,
Chamoso and BARRIUSO 2016). This will help the organization to implement the e-commerce

4
DISCUSSION REGARDING IT PROBLEMS
system in such a way that it will generate proper outcome. As the organization has no existing e-
commerce system, there is a need for the digital disruption inn the organization.
Apart from that the organization is needed to be aware about the implementation of the
security. It has been seen that with the proper development of the security threats and the
breaching of the data can be prevented in a proper way. Apart from that there is a need for
providing the training to the employees in the organization so that they can handle the newly
implemented system properly.
During the development of the technical disruption, the organization should aware about
the business value of the implemented technology (Lee 2016). This will ensure that the
investment of the technical advancement will help to generate greater business benefits.
Moreover the security of maintaining the entire system is needed to be concerned.
In the context of marketing, there is a need for the digital marketing of the products
manufactured by this organization. Through the digital marketing the organization can reach to
the most of the consumers. Moreover, the selling of the products can be done in a proper way.
The consumers can be around the country (Leung et al. 2018). This will eventually increase the
expose of the products which will bring the percentage of sale up. The digital marketing can be
done through giving the advertisements through the social platforms and the online
advertisements. The use of digital marketing will help the organization to get the required expose
regarding the products.
Conclusion
The discussion is regarding the IT problems those can be faced by the small business
farms. In this case, the selected farm is about selling and supplying the organic food products to

5
DISCUSSION REGARDING IT PROBLEMS
the market. The organization is currently operated locally. However, in order to expand the
business the organizational has faced some problem related to IT. As there is no technical experts
in the organization , the organization has faced an issue regarding the implementation of the e-
commerce system and the digital marketing process. The paper has discussed this issue. Along
with that it has also described the mitigation or the solution plan in this context. It can be said
with the proper measure for the development of the IT process, the organization can successfully
implement the e-commerce and digital marketing process in the organization.

6
DISCUSSION REGARDING IT PROBLEMS
References
Al-Jaberi, M., Mohamed, N. and Al-Jaroodi, J., 2015, March. e-commerce cloud: Opportunities
and challenges. In 2015 international conference on industrial engineering and operations
management (IEOM) (pp. 1-6). IEEE.
Briones, A.G., Chamoso, P. and BARRIUSO, A., 2016. Review of the main security problems
with multi-agent systems used in e-commerce applications. ADCAIJ: Advances in Distributed
Computing and Artificial Intelligence Journal, 5(3), pp.55-61.
Lee, I. ed., 2016. Encyclopedia of e-commerce development, implementation, and management.
IGI Global.
Leung, K.H., Choy, K.L., Siu, P.K., Ho, G.T., Lam, H.Y. and Lee, C.K., 2018. A B2C e-
commerce intelligent system for re-engineering the e-order fulfilment process. Expert Systems
with Applications, 91, pp.386-401.
Lu, M.T., Hu, S.K., Huang, L.H. and Tzeng, G.H., 2015. Evaluating the implementation of
business-to-business m-commerce by SMEs based on a new hybrid MADM model. Management
Decision, 53(2), pp.290-317.
Trad, A. and Kalpić, D., 2016. The E-Business Transformation Framework for E-Commerce
Architecture-Modeling Projects. In Encyclopedia of E-Commerce Development, Implementation,
and Management (pp. 733-753). IGI Global.

7
DISCUSSION REGARDING IT PROBLEMS
Varela, M.L.R., Araújo, A.F., Vieira, G.G., Manupati, V.K. and Manoj, K., 2017. Integrated
framework based on critical success factors for e-Commerce. Journal of Information Systems
Engineering & Management, 2(1), p.4.
Xue, W., Li, D. and Pei, Y., 2016. The Development and Current of Cross-border E-
commerce. WHICEB 2016 Proceedings, 53.