Business Information Technology System Roles at Sainsbury's

This report provides a comprehensive analysis of the roles and functions of Information Technology (IT) systems within a business context, specifically using Sainsbury's, a major UK supermarket chain, as a case study. The report begins by introducing the importance of IT in modern business, highlighting its impact on decision-making and problem-solving. It then delves into the application of IT systems across various business functions, including production, marketing, human resources, and problem-solving, emphasizing how IT enhances efficiency and innovation. The report further explores how IT contributes to the achievement of organizational objectives, such as gaining a competitive advantage, improving brand image, and managing customer relationships. It also examines the different ways IT systems store and process data for knowledge management, customer relationship management, and communication management, with a focus on data processing methods, knowledge management strategies, CRM components, and the use of Database Management Systems (DBMS). The report concludes with recommendations for practical IT solutions to address business problems, offering valuable insights into how businesses can leverage IT to drive success.

Business Information
technology System
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Table of Contents
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................4
Use of IT system in different functions of organization..............................................................4
LO2..................................................................................................................................................6
2. 1. How IT system contribute to achievement of objectives of an organization.......................6
2.2. Different ways as how IT system store and process data for knowledge management,
customer relationship management and communication management.......................................8
LO3................................................................................................................................................10
How IT system can be used to support value added change..........................................................10
L04.................................................................................................................................................11
Recommendations practical IT solutions for solving business problems......................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
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INTRODUCTION
Business information technology refers an effective system which is being used by
companies as it allows them to make expertise in decision making and problem solving
(Ababneh, Shrafat and Zeglat, 2017). This present study is based on Sainsbury which is well
known 2nd largest supermarket in the UK. It was founded by John James Sainsbury in the year of
1869. This present study is going to show importance and effectiveness of information
technology system as how it allows company in accomplishing their goals. It will also discuss
some roles of IT system and its software in making all functions of the company effective and
easier. Further, this study will show IT system roles in customers and knowledge management
and ways of storing and making use of all-important data.
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LO1
Use of IT system in different functions of organization
Information technology system plays an important role and it helps company in
performing their all functions in an effective and timely manner. Some business functions of
Sainsbury are which need to be performed in an effective manner and all are being discussed
below along with use of IT system in all.
Introduction of organization: Sainsbury’s is the 2nd largest chain of supermarkets in the
UK. It has around 16% shares of supermarkets of the UK which makes it able to make its
position in the market. It has hypermarkets, supermarkets and convenience shops where it
provides food materials, clothing and other products at one place. By getting all products at one
place customers feel valued as it saves their time. It is also stated that it provides products and
services to customers at affordable prices which also makes it able to take advantages of
competitive opportunity. It has several departments at its stores such as HR, Marketing,
production and others which all play several roles and functions. For making itself attractive and
innovative it is thinking about making use of Information technology system (Dyatmikawati,
2017).
Production: It is one of the main functions on which furthers functions are dependent. A
successful production department is one who produces products in a qualitative manner. For
improving quality of production process, company can use IT system, and some helps companies
in storing data and bringing innovation. With the innovation they can improve their production
process without errors and improving quality (Fernández, Paz-Saavedra and Coto-Millán, 2019).
Marketing and sales: It one of the main functions in which company find easier to
perform it with the help of IT system which include all computer systems, networks, software
engineer, website and others. In the context of marketing it can be said that main aim of this
function is to make people aware about effectiveness of services and products of company.
Nowadays several retailers of the UK are making use of internet, computer systems for
performing this function because it easier their process. By making use of all systems of IT,
Sainsbury’s can attract customers by allowing them to buy products online, see details of
information on website, comparing products and services with other companies in order to make
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best decision etc. So, it can be said that IT system allows companies to make their process easier
and interact with customers any time (Rahman, 2017)
Human resources: HR department plays several roles and functions like recruitment,
selection, training, motivation and others. Performing all functions in an effective manner is the
main and big task for HR manager. They have to face several problems which include retention
of employees, making people aware to adapt changes etc. For responding all these challenges
and solving problems in an effective manner they need to adopt new logics as well as changing
way of thinking (Zarrella and et.al., 2018). So, it can be said that with the help of information
technology systems. This system has increased efficiency of HRM by making use of software in
recruitment process, employees’ involvement, effective communication etc. With the help of IT
system, they can make their process E-HRM whose main focuses on interconnecting people with
business strategy for achieving adaption of rapid changing needs. Continuous innovation in
technology is changing the HR works in recruitment, selection and training to employees
Solving business problem: It is one of the main aims of this company. IT systems have
abilities to allow companies to bring innovation and storing all information. For developing skills
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of problems solving and decision making it is important for companies to have all information.
By making use of all stored data they can take the best decision and solve problems. So, it can be
said that IT system plays an important role in accomplishing goals and problem solving as well.
Google calendar, Kanban boards are examples of this system which helps in improving decision
making and problem-solving skill.
So, from the above discussed functions and roles of IT system in all it can be said that it plays an
important role in nowadays and in this digital era (Proctor, 2018).
LO2
2. 1. How IT system contribute to achievement of objectives of an organization
Information technology plays an important role as it allows companies to interact and
improve their communication process within organization. Information technology is an
effective design of system which allows implementation of information within an organization.
There are several reasons which show importance or effectiveness of this system in an
organization. In the context of Sainsbury’s, it can be said that by making an effective use of IT
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system they can foster innovation, storage of all-important information, faster processing and
others (Gao, Gonzalez and Yiu, 2019). There are some objectives of Sainsbury’ which all can be
achieved by making use of this system. Some objectives include:
 Taking competitive advantages.
 Improving image by providing qualitative services.
 To improve problem solving skills.
Competitive advantages: Competition is increasing in retail sector and it is becoming
difficult for companies to being in the competition. There is only way to being in the competition
is innovation and qualitative products at affordable prices. Customers want to buy products from
those companies who satisfy their needs, being sustainable and provide innovative products. By
making use of information technology system. Some examples of IT system which include
software, using smart phones, laptop and others which allow companies to operate their activities
digitally. It also allows customers to buy products online, social networking. So, it can be said
that by using all these software company can make their processes and products innovative and
take competitive advantages (Ahmed and et.al., 2016).
Managing people: In the context of Sainsbury it can be said that it makes an effective
use of IT systems at management and several departments. At several levels this IT system is
being used in order to make all performance and functions easier, stock handling by using
appropriate software and maintaining temperature in freezers. It is stated that HR of this
company has to face several problems and one of the main problems is managing people.
Sainsbury’s operate several places and managing people of different cultures, race and gender
create some problems. So, it is other main goal of this company. Management information
system allows HR of this company to manage massive amount of data. By making use of some
software of this system it can measure effectiveness of performance which allows them to
perform fair evaluation performance and performance appraisal. By making use of computers
and others software it allows their employees to give and add grievance and getting appropriate
answers of r responses by HR in a timely manner (Byskov and et.al., 2019).
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Improving image: Sainsbury’s want to improve its image in the eyes of its stakeholders,
and it can be possible when it provides qualitative and innovative products and services to them.
It is also important for this company to become sustainable and making use of natural and other
resources to some extent and in an effective manner. Innovation allows company to make it
processes and products different and attracting customers (Ahearn and et.al., 2017).
Maintaining customer’s relation: Maintaining customers’ relation is key of the success
of organization. Software of IT system allows company to track customers and measuring
satisfaction level of customers. This level helps them out in identifying customers relation,
Website of company allow customers to share their views as what they think about company and
by doing this company can make changes in strategies and processes accordingly. It makes
customers feel valued and overall improve relation with them (Apriyadi and et.al., 2019).
2.2. Different ways as how IT system store and process data for knowledge management,
customer relationship management and communication management
Various data processing method have been used to make the proper level of conversions
of raw materials in information’s through the process as the Sainsbury have been the
organization which employees there computer systems in order to have carry out the action in
order to make the proper interpretation of data by obtaining the level of information (Apriyadi
and et.a,l., 2019). Business data which is relatedly processed which have the proper level of
requirement by the computation by usually needs with the at generating the outputs.
knowledge management: The processing of the large amount of data which it makes the
visible types of the data processing which is computerized education environments as the
account of the customer is needed to be maintained. In the company knowledge management
have the involvement of the strategic level of commitments for the improving the organization
level of effectiveness as well as improving the opportunity of proper level of enhancement in
perfect manner (Dalkir, 2019).
KM have the enabling to make the Sainsbury learning where the firm have the relabel level
of investments with expert production of product and services by underlying the production
process in order to have maintaining their internal knowledge at the organization level. There is
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the individuals to have the caring the special skills which is been dispersed throughout the
workforce.
The management will help out the company with enabling the better level of fast decision-
making which turn out to easier aspects for finding the relevant level of information of reusing
the ideas and document in the perfect manner (Abubakar and et.al., 2019).
Customer relationship management: On the other hand, the customer relationship
management have been strategy to which is been used by the Sainsbury companies to have the
handling of the customer with better level of experience in the company (Masuin, Latief. and
Zagloel, 2019). The company have succeeded in the more way of combing their customer data
across the use of different channels by having the inclusion of the company websites and other
informant aspects with proceeding the employee a perfect training regarding the detailed
information of customer preference and handling.
Hence the component of the CRM is such as the developing the system capabilities by
automating the various workflow automations which provide the manager the level of ability to
track performance and productivity with logged the system.
Database Management Systems (DBMS)
Data base managements is considered to be the systems as the software packages has to define,
manipulates, retrieves and managing the data of databases as the rules to more way of validates
and manipulative of this data. The Sainsbury company have the redelivering the user in the
framing programmes for the data maintenances with the used of the DBMS to have the
interaction with data bases (Zarrella and et.al., 2018). The company have the developing ere
most advances and high popular the type of DBMS has the relational database management in
order to be tending the slow and not scalable to have the caring the special skills which is been
dispersed throughout the workforce.
Enterprise Resource Planning (ERP)
This have the integrated managements of the main business process by often the real times and
te mediated by the level of software and technology. This have the usually category of the
business management has that’s the organization to use the collects, store and managing and
interpreting the data fame various business activities.
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• POS: Point of sale transaction happens between customer and merchant at the time of trading
or purchasing products. Completing transaction this point of sale is being used. It defines a
specific time of financial transaction completed through POS system.
• SCM
This have analysing the supply chains with the help of the strategic tools which would turn to be
appropriate. This have the wide the supermarkets chain which have requirements as the proper
designing process to ensure smooth flow throughout the supply chains.
• Stock Control
The company have the proper inventory control systems have not been completely made public
as the firm tends to the usage of the complex systems. This is the ERP have the integrating the
transaction have the data oriented and the business processes throughout an organization
Order Processing
Order processing is the process or work flow from order placement to delivery. This is a key
element of order fulfilment, where reliability and accuracy lead to customer satisfaction. Steps in
order processing include picking, sorting, tracking and shipping. Sainsbury have the proper
ensuring the all form and informing the managements in order to completes orders and verify
the clients information’s to deliver products.
LO3
How IT system can be used to support value added change
Data management: On the other hand, the data management process has the inclusion of the
various level of combinations of the different functions to have the ensuring the corporate
systems is the more level of accurate, viable and accessible in perfect manner. Sainsbury have
been successfully participating there to ensure that’s the data is succeeded in meeting their needs
by providing the proper level of insights and best practices to manager the data and challenges
of the organizations as the successful level of business and management strategy (Ahearn, and
et.al.,, 2017). Data management has also grown in importance as businesses are subjected to an
increasing number of regulatory compliance requirements, including data privacy and protection
laws such as GDPR and the California Consumer Privacy Act.
Hence the firm have identified as keeping and meeting up the trends by measuring the
performances which is regularly moving out the condition by inspiring the inclusion of the
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company websites and other informant aspects with proceeding the employee a perfect training
regarding the detailed information of customer preference and handling.
Communication system: The last and more needed to be explains is regarding the
establishment of communications as the referring to the systematic plans which have the proper
level of implications of the channels and content of communications in order to have the
becoming the good level of business administrative of Sainsbury. The firm have the handling the
contingency approach when it comes to have the communicating the employees. This have the
inclusion of the new communicative directives by developing the effective communicating
strategy by looking into the internal and external aspects. This system has the proper level of
guidelines to be created there start by the project managers (Ahearn and et.al., 2019). Hence this
is the key for the project constrains as the proper and important elements of the project
management by involving the development of processing s involved in the development of a
project from conception to completion can be seriously constrained.
The development of the information system in the Sainsbury company tends to bring with a
lot of opportunity in the market in order to gains the competitive edge in the perfect manner. the
firm tends to have the development of the different strategies for increasing the overall level of
productivity through the way of the automation an innovation the company succeed in the in
gaining the captive edge.
The companies have succeeding the areas of the customer stagflations as the system and
customer diligent as the firm is the fully level of awareness about proliferation of information
systems has reduced product life cycle, reduced margin and brought in new products. The firm
have also succeeded in system and worker productivity as the collaboration far system have the
ensuring the smooth level execution by the implementation, the various projects rends.
L04
Recommendations practical IT solutions for solving business problems
As the recommendation to have the faster level of task completion e the firm can have the
tendency in the implementation their digital technology which will help in the increasing the
productivity. The technology will later state to the spreadsheet in order to have reduction the
manual mistake.
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The next is about the content discovery which have the providing the more level of
knowledge on the fingerprint for employees as they are considered to far better as thy need and
what they believe (Basir, RideTones Inc, 2018). The relationship of customer has the application
of digital technology in which the evolution of platforms such as Salesforce Desk, ZenDesk, and
even social platforms, how companies listen and engage with their customers has changed.
Hence the company, Sainsbury have been successfully participating there to ensure
that’s the data is succeeded in meeting their needs by providing the proper level of insights and
best practices to manager the data and challenges of the organizations as the successful level of
business and management strategy
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CONCLUSION
From the above study, it has been summarized that information technology system played
a vital role in accomplishing goals of an organization in an effective manner. There are several
software and hardware which allows companies to perform their all function in an effective
manner and attracting customers to the great extent. Further, it has also discussed roles of IT
system in customers management, knowledge management, storing data and others.
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