Comprehensive Report: Value of Effective IT System for Business Growth

This report examines the value of effective IT systems within the context of British Home Plc, a company with subsidiaries in various industries. It explores the use of IT across different functional departments, including communication, data management, and marketing, highlighting how IT contributes to achieving organizational objectives. The report details how IT systems store and process data for knowledge management, customer relationship management, and communication management. Furthermore, it investigates how IT supports value-added changes for improving business operations, sustainability, and overall performance. The report concludes with recommendations for practical IT solutions to address common business problems, providing a comprehensive analysis of IT's critical role in driving business growth and efficiency. The report also covers the importance of big data and cloud computing in supporting innovation and collaboration.

Value of Effective
IT System

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Use of IT system within different functions of organization......................................................3
The ways of how IT system contribute to the achievement of objectives in a specific
organizational context.................................................................................................................5
TASK 2............................................................................................................................................6
Different ways IT system store and process data for knowledge management, data
management, customer relationship and communication management......................................6
TASK 3............................................................................................................................................8
How IT system can be used to support value added changes for improving business
operations, sustainability and performance.................................................................................8
TASK 4............................................................................................................................................9
Recommendations of practical IT solutions for organizational scenario to cover a range of
common business problem in the workplace..............................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
An effective IT system refers a set of elements and tools that help an organization to align
its all strategy and objectives with daily actions. It refers all computer systems, networks,
hardware and internet websites that make all functions of the company accurate and easy
(Laudon and Laudon, 2016). Some examples of IT includes communicative networking,
Website, mobile networking etc. This present study is based on British Home Plc that has
subsidiaries in retail, consultancy, property and travel industry. This company was founded by
Colonel Williams in the year of 1950. IT served only a group of customers and did not target all
type of customers. Due to lack of innovation it became failed and sell the business to an
American company.
This present study is going to show the importance and increasing use of IT system
within all functional departments of British home company. By providing different tools, IT
department makes able to all functional department in accomplishing its goals. It will also show
different ways in which IT system store and process data for knowledge management customer
relationship and communication management. For improving business operations and making
the business sustainable, IT supports value added changes.
TASK 1
Use of IT system within different functions of organization
British Home Plc is a successful company that has subsidiaries like supermarket, legal
and accounting in some industries such as property, consultancy, travel and retail. There are
several functions of this company which play a vital role in accomplishing its per-determined
goals and objectives. Some objectives are: to identify the role of different IT system for
organization objectives, to analyse reliable IT systems that can respond to organizational
requirements and to evaluate IT system that support value added change. It is stated that this
company did not grow as like its competitors because it was having a high profit margins and
focused on only exclusive group of customers. There was a lack of innovation in its IT
department and all functions. Uses of IT system in different functions are described as follows:
Communication

Communication in 1 of the main important It role and function of British Home Plc. It
has several subsidiaries in different industries as well as have separated IT department in each
subsidiaries which create several barriers (Argyris, 2017). IT system can solve this
communication problem as it allows to the company to achieve high speed informations via
different channels that includes:
Video conferencing:
Video conferencing is in the trend as several companies are making an effective use of
this tool of communicating. British Home Plc has different subsidiaries, so it is important for it to
communicate with each subsidiary. It is the way by which employees can communicate with
faraway employees and a team and to see them at the same time.
E-mail:
E-mail is the best way of sending and receiving official messages to clients and
employees. It makes communication easy and save time.
Data management
Data management or storing official data is also an important IT department function.
This company see traffic in different kinds of data such as video data, text data, audio data etc. It
is important for this company to make all these data safe and keep it secure. IT department and
system allow data base such as:
Store data: Database allows the company to store data in a small space by putting all
informations in a storable format.
Manage data: All data which is achieved are in the form of raw and unformed. It is important
for the company to keep and change it in a meaningful form. IT system provide an effective tool
by which British Home Plc can manage its data.
Access data: In the context of data security, All type of data needed to be control, so that only
the right people can have access to it. IT department provides a security measure by which this
company can secure its data.
Marketing
With the rise of competition, computer and uses of internet, marketing campaigns and
function is becoming more important as well as digital. It system can help the company in
making this function easy and attractive in such ways:

Online advertising: IT department help the company and marketing department to improve
sales by launching an attractive social media marketing campaign. British Home Plc can launch
its marketing campaign on Google AdWords with the help of IT (Chang, 2016).
E-commerce: Customers prefer online shopping and this trend is increasing online businesses.
IT system is called an instrumental in the processing of orders made on company's online store.
Content creation: By making an effective use of word processing software, British Home Plc
can easily create advertising and attract wider range of customers towards buying its services and
products.
So, it can be said that, IT system can help in all functions of this company and make its
easy to accomplish all determined goals
The ways of how IT system contribute to the achievement of objectives in a specific
organizational context
It is stated that British Home Plc was successful and took growth but failed in order to
innovate its business operations. Due to lack in innovation, it became fail in attracting wider
range of youth customers, so it sold this company to an American company. As an America
parent, Barrack Reagan was appointed and given the authority to make changes and moderate in
technology for making this business innovative (Salama and et.al., 2017). So, it can be said that
the main aim of this company is to innovate its business and attract wider range of customers and
make a centralized IT department at the group level. Rather than these objectives, it has
described some other objectives such as:
To analyse flexible IT system that can respond to this company's requirements.
To evaluate IT systems to support value added change in this company.
To understand the main roles of different IT system for supporting British Home Plc's objectives.
An information system refers a set of components that all work together in order to
manage data storage and processing as well. The main role of IT system is to support the
company in providing better communication, record keeping, data analysis etc. Some ways by
which IT system can contribute to the achievement of British Home Plc's objectives are
described as follows:
Speed and accuracy: By using internet system and different software, employees can
perform their individual as well as group tasks in timely and accurate manner. It is stated that all

software increase the speed and save time. By performing all functions and tasks without having
any errors, they can satisfy customers needs. It can increase overall productivity of customers.
Support innovation: In the context of innovation which is the main objective of British
Home Plc to achieve, IT system plays an important role. Cloud computing refers an important
tool of IT system that help an organization to speed up all processes. By tapping into resources
which are being provided by cloud computing, British Home Plc can stay flexible. It has features
that allow a platform to the company of worldwide reach access. It can reduce maintenance costs
of a worldwide software (Botta and et.al., 2016).
Increase collaboration: Other main objective of this company is to make a centralized
IT department and improve collaboration. IT solutions make service engineers more able to
provide a quick services to customers by issuing field service team with smartphones. Those
engineers who work on a consumer site can contact directly to technical experts by video
conferencing and solve critical problems. By solving all problems and providing superior
services to customers, British Home Plc can increase sales and collaboration.
Big Data: Big data system is related to creation of data, storage of data as well as
analysis that is remarkable in the terms of volume, velocity and variety. Petabytes and exabytes
are some examples of big data in IT system. It consists of approximate billion to trillion of
records of million customers that are being collected from social media, Web, sales etc. With this
system, a company can improve effectiveness as well as lower the cost of existing applications.
It can even increase customers loyalty because it updates all informations on timely manner with
the help of IT system that allow the company to respond to customers demand in accurate
manner (Hashem and et.al., 2015).
TASK 2
Different ways IT system store and process data for knowledge management, data management,
customer relationship and communication management
Knowledge management system
British Home Plc must consider knowledge as very important aspect for survival of the
firm. Knowledge management is highly frequent process involving tasks such as create, capture,
refine, store, tag and circulate. The process follow creating, capturing data and storing at defined
locations. Further the refined data will be processed to useful information and finally the relevant

information is transmitted to stakeholders. British Home Plc focuses on two types of knowledge
namely hard data that is numbers and figures whereas the second type of knowledge is
interpretation of data that is evaluated based on experience. The main aim of knowledge
management system is to provide knowledge at the time of requirement. British system can store
data through experts system, groupware, share point, decision support system as well as database
management system. British Home Plc can consider Confluence to connect with people and
share ideas in group for team and cross culture projects to ensure right content and knowledge in
overall workplace (Manogaran and et.al., 2017).
Data Management
Data are organized by hierarchy beginning from the smallest fact out of total
information. The approach focuses on data management for maintain separate file for each
application where one or more data is created for each application. British Home Plc must
maintain separate files to ignore potential problems with data management. British Home Plc
uses cloud computing for on demand availability of computer system for data storage as well as
computing power to describe data centers to enormous users on the internet. As well as the use of
Big Data for British Home Plc to treat analyzing ways to extract information and details, as well
as dealing with data management for British Home to deal with complex data with traditional
data processing software and tools.
Customer relation
The method helps in managing British Home Plc current and potential customers for
storing and analysing data about previous interactions. The British Home Plc must use it to study
their customers group and attain consumers desires. Software such as HubSpot for British Home
Plc will link customers information for range of sources like email, websites, call centers as well
as marketing and advertising efforts for British Homes Plc. The process must be used as strategic
process for understanding and fulfilling consumers needs to boost up the business processes. The
British Homes Plc by the use of HubSpot can provide services and products desired by
consumers, providing them better customer services , selling of products more effectively as well
as deals can be closed fast by the executive and help them retain current customers and attain
new ones.
Communication Management

The British Home Plc must know that optics these days help in sending most information
form distance to it's users. The excessive growth of network over past decades enables the boost
up of technology also. To bring effectiveness to the business practices British Homes Plc must
imply the use of EMC Expression for better and developed communication for the practices for
firm (DeStefano, Tao and Gai, 2016).
TASK 3
How IT system can be used to support value added changes for improving business operations,
sustainability and performance
The value added is extra feature of company to add the products and service before
introducing it to customers. Companies at time attract more customers to before introducing
them to add value to their products as well. Basically the concept of value added differences
between product price and cost of production. The effectiveness of business operation can be
drawn by The British Homes Plc by following ways -
Innovation and System opportunities – British Homes Plc must develop strategies to utili9ze
information system to increase the productivity of the process.
System and Customer Delight – As British Homes Plc is aware of increased number of
information system declining life of products, margins as well as gave entry to new products.
The company must now at times satisfaction of consumers is not important they need to maintain
customer delight to attain their attention (Chesla and Doron, Radware Ltd, 2017). The IT system
will help in withdraw of customer feedback for British Homes Plc to maintain their resistance
and loyalty with them.
System and organizational Productivity – The British Homes Plc must ensure processes
are captures and followed effectively to withdraw executive decisions. Decision support system
helps gain internal and external information to plan startergy for organization. The overall
productivity of British Homes Plc will be drawn by business transaction system as well as
executive decision support system as well.
System and Workers Productivity – The British Homes Plc must regulate that
information system has facilitated to increases employee productivity. The use of email,
conference videoing, shared white board collaboration focuses on execution as well as
implementation of several projects in several geographical locations and other places as well.

Information system as a value add for British Home Plc
From the above, it is stated that by using information systems this company can accomplish its
goals and strategy. Development and increasing use of information systems to increase overall
productivity and effectiveness of all organizational functions. Success and effectiveness of
information system which is being used by the company is all depend upon its structure,
environment and management style (Rivera, Sheffi and Knoppen, 2016).
By making an effective and correct selection of information system, British Home
Plc can lower its operational and other costs and take competitive advantages. It is also important
for accomplishing goals is to influence and make all employees agree to accept information
system as they are responsible for performing all functions efficiently.
TASK 4
Recommendations of practical IT solutions for organizational scenario to cover a range of
common business problem in the workplace
It is stated that British Home Plc was facing the problem of lack of innovation in its
business. There is a lack of centralized It department at the group level which create some
problems of delay in customers services, delay in decision-making process etc. For solving these
problems they decided to educate all personnel of British Home for sustaining competitive
advantages. Rather than this, it can be recommended to British Home that, it should focus on
using customer data software to capture its customers' informations. It is called one of the main
tech innovation that can help the company in identifying the right people and talk with them at
the right time. It should also make an effective use of its Websites, social media platforms for
getting feedbacks from customers. By allowing customers to provide feedbacks, it can identify
the main problem involved in its products and services. It can also identify demands and
preferences of customers with the help of feedbacks and can make appropriate changes in
strategies and plan. With the help of database technology and internet, British Home can offer
incentive program and custom online ordering system to its customers and employees. It can
help them out in retaining skilled workforce as well as potential customers within an
organization for the long run.

 Further, it can also be suggested or recommended to the British Home plc that it should
make an effective use of 5G software (Ge, Li, and Li, 2017). This network is a digital
cellular network, according to this software it divides services area into small
geographical areas which is covered by providers that is called cell. All these 5G devices
in a cell, communicate by radio waves with a local antenna array.
 It can also be recommended to the company that it can also use Internet of things that is
an effective system of interrelated computing devices and digital machines that have the
ability to transfer informations over a network (Al-Fuqaha and et.al., 2015). The main
feature and speciality of this software is there is no requirement of human to human or
human to computer interaction. It is a group of multiple technologies such as commodity
sensors, machine learning, embedded system etc. An increasing use and growing portion
of internet of things devices are created for customers use that includes home automation
and wearable technology.
 Firm require to use advanced technology by which it can improve its strategies by
knowing views of customers.
 It should not only focus on its customers but also on its employees, because they are
responsible for increasing sales and customers services. For motivating employees,
British Home Plc should allow them to use EIS tool for sharing their views. By knowing
views of employees, manager of this company can solve problem which it is facing in the
context of IT system.
CONCLUSION
From the above study it has been summarized that IT system played a vital role in
accomplishing company's pre-determined goals and make it more innovative. It has also shown
the use of IT system in marketing, communication, decision-making and other functions of retail,
travel industry. IT system and its all components helped the company in making its business
sustainable and improve effectiveness of all functions. Further, this presented study has
discussed some ways in which IT system process and store data for communication management,
knowledge management and data management. Cloud computing and Big data system are some
tools of IT system which also supported an organization in achieving its goals and make it
business innovative for attracting wider range of customers. Lastly, some ways has been

discussed to use IT system in order to support value added change with the main aim of
improving business performance and operations.

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