Marks & Spencer: IT Systems, Data Management, and Business Goals

This report provides an in-depth analysis of the information technology (IT) systems employed by Marks & Spencer (M&S). It begins by outlining the various functions within the business that rely on IT, including data collection and management, communication, customer relationship management (CRM), information security, marketing, and enterprise resource planning. The report then explores the contributions of IT systems to achieving M&S's business objectives, such as increasing communication flow, effective inventory management, fostering strong customer relationships, managing important information, and driving innovation. Furthermore, the report delves into the different ways IT systems store and process data for knowledge management, customer relationship management, data management, and communication management, providing a comprehensive overview of IT's critical role in M&S's operations and strategic goals.

Business Information
Technology Systems

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
LO 1.................................................................................................................................................1
Use of IT systems in business various functions.........................................................................1
Contribution of IT systems in buisness attainment of objectives...............................................3
LO 2.................................................................................................................................................6
Different ways IT system store and process data for knowledge management, customer
relationship management, data management and communication management.........................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Information technology play crucial part in business activities as well as performance of
organisation. It is very important for organisation to use new and innovative technology that will
assist in smooth performance of organisation (Shaikh and Karjaluoto, 2015). There are different
function of business that is majorly dependent on information technology and it support in
accomplishing desired goals and objective of organisation. Information technology is significant
in storing or process of information that can be used by organisation in order to effectively
conduct business activities. Correct use of technology will assist in resolving business problems
and performing organisational activities correctly. This report is based in Marks and Spencer
organisation. This is one of the well known brand in retail sector and it is providing high quality
products to different part of the world. Marks and Spencer organisation was established in year
1884 and founder of this company is Michael Marks and Thomas Spencer. It’s headquarter is
located in London, England , UK and its is providing its high quality products to different part
of this world. This report will includes utilize of Information Technological system with in the
different functions of business. It consist of involvement of Information Technology system in
attaining objectives of business. Apart from this it consist of several ways of Information
Technology structure or system that will store or process importance data for managing
information, connection with customers, communication and so on.
MAIN BODY
LO 1
Use of IT systems in business various functions.
Information technology system can be describe as the system that support in managing
administration of business information in correct and accurate way. There are different ways and
equipment which will assist in effectual presentation of company as well as enhancing
organisational activities. Information technology system of Marks and Spencer organisation
company will focus in enhancing performance and productivity of business in marker area.
effective IT system of organisation will help in correctly responding to the changing
requirements of business in agile manner. Information technology will lead to have direct impact
on strategy making of business for conducting important business functions. There are different
system of organisation such as management or collection of data, client relationship
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administration, venture source planning, improvement or modification in business process,
communication, promotion and so on. All of these functions of Marks and Spencer organisation
can be effectively performed due to utilization of information technology. Uses of IT system for
performing different functions of organisation are mention below.
Data collection and management – This is one of the crucial function of organisation
that assist in collection of data as well as use of information in correct manner. Information
technology can be used by Marks and Spencer company for effective functioning of data
management. Due of effective information system respective company will be able to record
important information in correct manner that can be use by organisation for future decision
making process. It is use for Storing, managing and access data in correct manner as well as
protecting valuable information of Marks and Spencer company from unauthorized used.
Communication – Communication is crucial function of organisation that support in
conveying message and information all round the business. This assist in conducting business
task in more accurate and effective manner as well as taking correct decision on right time.
Information system in communication function will lead to enhancing the effective and
efficiency of organisation. Information system lead to provide different tools and techniques that
will assist in flow of information with in organisation. for example internet and computers can
be used for enhancing communication function with organisation as well as information each and
every member of business (Cataldo and et. al, 2020). Information technology system can be used
for increasing capability of Marks and Spencer organisation as compare to other rival
organisation.
Management of customer and client relationship– Information technology system are
significant for improving in the process of managing customer relationship system of respective
company with other rival organisation. customer relationship management function of Marks and
Spencer organisation is useful for creating and developing strong relationship with potential
customers. Information technology system such as CRM which refers to consumer affiliation
management is very helpful for respective business (Kim, 2015). This will help in understanding
need and requirement of customers as well as providing services or products which is able to full
fill customer requirements.
Information security management – It is essential function of organisation to manage
security of important data. There are various important information of Marks and Spencer
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organisation which is related to its strategy, decision making, design of product, process of
business or financial details. All of these information needs to be protected by other rival
companies as well as unauthorised access of data. Information technology system can be use for
significant access of important information as well as protecting data for others (Davis and
Comeau, 2020). IT system is useful for Marks and Spencer business as this help in putting
information security measures in the place where information data of organisation is secured.
This will assist in protecting data for hackers and inappropriate use of important data.
Function of marketing department – Marketing refer to purpose of organisation which
is responsible for communicating and promoting products and services. Marks and Spencer
business is producing high quality products such as clothes, shoes and other fashionable
products. Use of information technology in marketing function of respective company will lead
to enhance its advertising and marketing activities of organisation (Sidorova, Torres and Al
Beayeyz, 2015). This can be use for promoting products and services to large market area in
order to attract more and more customer towards business. effective use of information
technology in marketing activities of Marks and Spencer organisation will assist in gaining
competitive edge over other rival companies.
Planning of Enterprise resource– This function of organisation is related to preparation
of using important funds of organisation in correct manner. This will lead to significant use of all
resources in such as manner that it will lead to gain maximum outputs. Information technology
system for enterprise resource planning is significant for reducing complexity of organisation as
well as optimum utilization of various business resources according to organisation needs.
Information technology system is useful as this will provide requirement of resource in current
working environment as well as future needs of Marks and Spencer company (Freeman and
Urbaczewski, 2020). This organisation will be able to take correct decision and enhance its
functioning.
Contribution of IT systems in buisness attainment of objectives.
Information technology play crucial part in enhancing business routine as well as attaining
organisational goals. It has been analysed that effectual and proficient use of I T system support
organisation to conduct business task in correct manner as well as enhancing capability of
business. There are different functions of business that is performed with high technology in
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order to enhance productivity and performance of business. Information technology system are
created in such as manner that it will support employees to perform business task along with this
assist business to attain different market opportunity to growth of business. Information
technology is used to enhance the overall experience of customers with organisation and increase
brand image on company (Elysee, 2015). Due to use of effective information technology system
Marks and Spencer organisation will be able to attain its set objectives. Marks and Spencer is a
well repudiated company that is offering its products and services to large marker area. This
organisation is providing high quality products and services to customer in order to increase
loyalty of customers. The main objective of Marks and Spencer organisation is to sustainably
increase business and earn profits. Respective company is considering different information
technology system in order to increase capability of business and attain desired objectives. This
organisation is conducting business activities with the motive of creating improved connection
with customer and other stakeholder by full filling their requirements. The contribution of
information technology in accomplishment of Marks and Spencer objective is explain below in
detail.
Increase flow of announcement – Information technology system will lead to increase
communication flow with organisation as well as outside business. Information technology
system to effective communicates products and service feature with customer will support in
enhancing awareness about products (Heiat, Heiat and Spicer, 2020). Information technology
will be very supportive in communicating information to different department on time and this
helps in successfully attaining goals. Through this respective organisation will be able to
successfully attain business objectives as information technology will lead to increase sales of
business. effective flow of communication and quick decision making process will support in
enhancing speed of employees to perform organisation task. This is effective in improving
productivity of business at attaining set goals.
Effective inventory management – Inventory management is one of the essential
function of organisation as this will help in keeping right amount of stock in organisation that
will lead to meet with demand of market. It is essential for Marks and Spencer company to use
new and advance information technology in order to effective manage inventory of business.
Respective organisation is offering its products to large market area as well as producing
products as per the needs of customers (Urquhart and Fernández, 2016). By managing inventory
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and stock of products in accurate manner respective organisation will be able to full fill the
demand of customer. This will help company to successfully accomplishing its objectives.
Strong relationship with customers – The main objective of Marks and Spencer
organisation is to create strong relation ship with potential customer. Respective organisation is
providing high quality products with new design in order to meet with the requirement of
customers as well as attract large number of customers towards business (Hoxmeier and Lenk,
2020). Information technology system play crucial role in accomplishing of this objective of
Marks and Spencer company. Customer relationship management system technology will lead to
have significant impact on maintain relationship with customer as well as develop strong bond
with customers.
Managing important information – Information technology system are essential for
correctly management important data and information of respective organisation. In order to
attain set objective Marks and Spencer organisation needs to keep important information and
strategy of business safe and security. The contribution of information technology system in
effective management of important information will lead to attaining business objective.
Through information technology Marks and Spencer company will be able to protect data for
hacker and other rival companies (Nguyen, Newby and Macaulay, 2015). This will assist in
enhancing brand image of company and along with this achieving goals of business.
management of information system will record customer requirement, business documents and
other details that lead assist in conducting business operations in successful manner.
Rise of innovation – Innovation is one of the crucial part of organisation that will help in
enhancing business activities as well as achieve desired goals. There are various ways innovative
technology and system that will work through information technology. Innovation will help in
developing creative products that will lead to enhance experience of customer as well as full fill
the needs of other stakeholder (Ibrahim, Ali and Besar, 2020). Rise in innovation is only possible
due to contribution of information technology system in organisation. This will help Marks and
Spencer organisation to increase its brand image in respective market area as well as sustainable
growth of business.
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LO 2
Different ways IT system store and process data for knowledge management, customer
relationship management, data management and communication management
There are different ways and techniques that will assist information technology system to
store and process data that can be used for knowledge management, customer relationship
management, data management as well as communication management. It is essential for Marks
and Spencer company to use information technology system in correct manner that will lead to
growth of business as well as assist business in gaining edge over other rival organisation (Kerr,
Troth and Pickering, 2020). Different ways through which information technology system can
store as well as process important data related to business in mention below in detail.
Knowledge management – Knowledge management activities can be effective done by
information system of respective company as this will assist in processing or storing important
information of business. There are several ways and system that will lead to storing knowledge
in correct manner. This includes feedback database, shared project files, researcher file and so
on. This is very useful way that is used by Marks and Spencer organisation in management it
knowledge management. Information technology system will store all important feedback of
customer and other stakeholders that needs to be consider by organisation in order to increase
performance of business (Logan, 2020). These feedback will help respective company is future
decision making process as well as modify products and services of customer according to
knowledge stored.
Customer relationship - Marks and Spencer company is consider customer relationship
management system for storing and processing information regarding business. It is essential for
respective company to develop strong relationship with customer as this will help in
development of business and along with this improve performance of business. Information
technology system that is used by respective company for management relationship with
customer will assist in recording need and wants of customers. according to the information
stored in customer relationship management system, Marks and Spencer company will take
decision (Avgerou and Walsham, 2017). This will help in full filling requirement of customers
and developing strong relationship with them. CRM software will includes all detail and
information about customer that will lead to enhancing their experience with respective company
increase loyalty of customers.
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Data management – This can be describe as the process which will assist in recording and
collecting important information of business. It is essential for organisation to create strong data
management system that will includes each and every detail about company along with its
resources. There are various tools and techniques of information technology system that will
assist organisation to enhance management of business data. So that it can be properly used
whenever required (Mangalaraj, Jeyaraj and Prater, 2020). Data management system of Marks
and Spencer company will includes detail regarding sales order, customer records, employees
details and data warehouse. Respective company can access these information according to need
and requirement of business.
Communication management – There are different ways through which respective
company is managing its communication process as well as storing important communication for
future use. Information technology system is very significant in flow of communication process
with in outside organisation. Marks and Spencer organisation is using new and innovative
technology for conducting communication process (Chang, 2016). For internal communication
respective company is using mails, messages, voice calls, recording and so on. This is effective
for smooth flow of communication as well as transferring information form one person to
another in less time frame. Mark and Spencer company is using digital technology, social media
and other online platform for communicating outside organisation. This will help in enhancing
awareness about business operation and product or services that is offered by company.
CONCLUSION
From the above report it can be conclude that information technology system will lead to
have significant impact on performance and productivity of organisation. It is essential for
organisation to use new and innovative technology system to increase operation and relationship
with customers. Information technology system will lead to enhancing communication flow and
help in taking quick and better decision that will lead to growth of organisation. Business will be
able to attain it set objective and sustainably growth business with the utilization of effective
information technology system in business practices.
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REFERENCES
Books and Journal
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