Analyzing IT Systems for Business Objectives: Marriott UK Report

This report analyzes the role of IT systems in supporting organizational objectives for Marriott UK, a hotel company facing challenges in data management and sharing. The report, prepared with the help of Panoptic Consultancy, explores various aspects of IT systems, including planning, networking, data management, and security, and how these functions contribute to achieving business goals. It examines flexible and reliable IT systems for customer relationship management, knowledge management, and communication. The report also evaluates IT systems that support value-added changes within organizations, such as effective communication, data compaction, and business performance monitoring. The report provides practical IT system solutions for Marriott UK, focusing on software and technologies that can improve data handling, customer relations, and overall business operations, to enhance efficiency, customer loyalty, and competitive advantage.

BUSINESS
INFORMATION
TECHNOLOGY
SYSTEM

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Demonstrate understanding of the role of different IT systems in support of organisational
objectives................................................................................................................................3
TASK 2............................................................................................................................................5
Analyse flexible and reliable IT systems that respond to organisational requirements.........5
TASK 3............................................................................................................................................7
Evaluate IT systems that support value added change within organisations..........................7
TASK 4............................................................................................................................................8
Recommend practical IT systems solutions to given organisational scenarios......................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
An information system is defined as a software which is used to manage and analyse data
of a company in a better way. It is a branch of computers and science and individuals which is
involved in interpreting the information and relevant data. Thus, the IT system of an organisation
is mostly involved in planning, organising and monitoring the IT transactions and infrastructure.
Additionally, IT is one of the branch of academic studies which is consist of gathering required
data and network which is needed to operate IT functions in the company. This report will
discuss about Panoptic consultancy which is a medium scale IT company that is going to help
Marriott UK to organise and manage their IT systems (Valacich and Schneider, 2015). Marriott
UK is a hotel company that deals in providing accommodation services, food and beverage
services, etc. The respective hotel is facing issue in operating data from one division to another.
Hence, a lot of time gets wasted in copying and updating the resources. Hence, Panoptic
consultancy will help in managing this issue. Addition to this, the report will also help in having
a better understanding about use of IT system in the respective organisation. Similarly, there are
various methods by which IT helps in managing customer relationship, data management, etc.
which will be studies in this respective report. Addition to this, there are various software which
can be used by the organisation in order to overcome their issue to data sharing which is further
discussed in the file.
TASK 1
Demonstrate understanding of the role of different IT systems in support of organisational
objectives.
In an organisation, information technology division plays a vital role in planning,
operating and regulating infrastructure of a particular organisation. It facilitates with employees
of company and execute their roles and duties in correct mode. This is help the organisation in
maintaining security concerns of data and other necessary elements of data. There are various
method in which information technologies function for achieving its objectives. Theses are
determined below:
Planning: Planning is very important aspect for every organisation in order to achieve
goals of an organisation. Information technology is responsible for planning strategies which
helps in achieving goals and objectives of company. The IT mangers of Marriott, helps in

providing better quality of services to their potential customer. Thus it responsibilities of IT
division to plan user friendly software and customer facilitates that help them to maintain great
customer loyalty. Moreover, IT division of respective company help in managing function such
as outsourcing management and additional capacity from external sources. Some of the software
which are most commonly used by the organisation are Microsoft project, Planner, Smartsheet,
etc. which helps in making certain strategies plans and daily operations of the company.
Networking: Information technology help in developing network which help in
effective communication and collaboration in an organisation\. It help IT manager to use
adequate tool which help to maintain effective flow of organisation both in internal and external
workplace. It also help managers of Marriott, to provide a efficient plant from to its employees
and staff for developing effective mode of communication without and disturbance in their
working criteria (Eason, 2014). Moreover, it also help managers to to maintain other factor such
as supply chain management, its customers and stakeholders for their organisation. Uptime,
Cisco IOS, etc. are the most commonly used software which assist in networking activities of the
company.
Data management: Data management helps mangers to operate data of an organisation
such as employees, staff and other aspects of organisation. It also help managers to maintain
other data which effective help performing function of organisation. Information technology help
manager of Marriott to maintain sales record, customer record as well as current and past
transaction of company. From this data record managers effectively provides clear view of their
current and day to day transaction. Moreover, it also help employees and staff in achieving goals
and objectives of an organisation in a correct manner. Some of the IT system software used for
data management are SAS, Microsoft Azure, Microsoft Access, etc.
Security: Safety and security are essential for a customer. It also help an organisation in
securing data and information by practising security connection which are lined with different
division and function of an organisation. The IT managers of Marriott has implemented various
security for their customer and minimising risk of their organisation, in order to maintain
customer loyalty and retention. Sometimes, due to this facilities employees and staff have to face
certain difficulties or a complex IT environment because of mobile networking which facilitates
them to operate on their personal or company mobiles phones. The most popular solutions for

security management are AVG Antivirus, Norton Antivirus, Avast antivirus, etc. which helps in
safeguarding the data and information of the company.
Now a days IT system has become very essential part of business as it helps in managing
business activities both in domestic and international market and helps to maintained business in
long term. An effective IT system helps managers of Marriott in attaining accuracy of data of
their day to day transactions it also help in completion of work govern to employees and staff in
time. Eventually, it help to maintain customer loyalty and retention as well as boost image of an
organisation in market to achieve competitive edge (Oztaysi, 2014). Moreover, there are various
technologies and software to full need and requirements that are necessary for an organisation to
maintain its data record and employees work depending upon their working criteria such as
opera, fidelio, etc. It also provide in facilitating various different mode, such as better
communication flow among employees and staff which are effective in nature and help in
achieving objectives and goals of an organisation. It also help mangers of Marriott to maintain
solo portal of employees from which they can easily assist in managing their records data that is
help for them to their employees performance. Thus, information technologies helps each and
every departments of an organisation to carry out their work with ease and minimising wastage
of resources that are helpful in achieving organisation goals which is to maximise the sales and
profit of the company.
TASK 2
Analyse flexible and reliable IT systems that respond to organisational requirements.
In this, there are different tools and methods through which Panoptic consultancy assist
Marriott UK for making and developing effective customer relationship management, knowledge
management, data management and communications. Such are described as under:
Knowledge administrations – This is a process that can be used for storing and retrieving
the knowledge, locating the methods or sources, captures and usage of effective knowledge in
better manner within an organisation. Therefore, knowledge management technique assist in
capturing unstructured thoughts and ideas effectively. In addition to this, IT systems such as
ezTalks Meetings, MegaMeeting, etc. can provide virtual seminars and conferences which help
in managing and maintaining close contracts of an individual from all over the world (Black,
Danielson and Zito, 2016). There are various activities and functions which are practised in the

part of the country. Thus, IT system assist in gathering and collecting data with the help of
different sources such as internet, single person, documents and other resources, therefore, IT
system help in storing and keeping data of knowledge management which assist in making
appropriate decision for the respective company.
Customer Relation management – This is tool that assist in managing and analysing data
of the customer life cycle. Information system has play an essential role in increasing the
customer relation management of Marriott UK. Therefore, Panoptic consultancy assist in
maintaining and managing customer relation with the help of Information system that incudes
official websites, telecommunication, etc. that can help in communicating with the clients in
effective way. Along with this, IT management provide best facilities to make customer
relationship with the assistance of different methods such as social media, feedback technologies
and other aspects which is the most demand in current market place. It reflect the main influence
of IT system on making customer relation management in proper manner within an organisation.
Data management – The traditional method of the data administration and management
in the old time period will be used to written documents and various other traditional means.
Therefore, effective IT system management in Marriott UK are capable for managing the data
for long time period. In addition to this, IT system like SAS and Microsoft Access can assist in
quick searching for the respective data that can assist in reducing the time of work in given time
frame that can be used in reaching with major goals and targets of the firm in effective way.
Communication management – It can be refer as systematic execution, planning,
monitoring and revising all the major channels of communications in order to make sure about
smoothly running of business operations and functions effectively (Lee, Thomas and Baskerville,
2015). Panoptic consultancy has assist in developing and making IT system for Marriott UK that
will help in managing the communication and interaction system in better manner. With the help
of some communication tools that includes internal software, solo portals and so more. The
respective company can make sure regarding effective communication administration and
management.

TASK 3
Evaluate IT systems that support value added change within organisations.
IT system is one of the most important branch of an organisation which helps in
managing data, improving productivity and many other functions of Marriott UK. Hence, the
respective organisation can favour from the IT services of Panoptic Consultancy which will
support in providing value added changes in order to improve business operations, sustainability
and performance. These are mentioned below:
Effective Communication- With the helps of a well formed IT structure, Marriott UK
can enhance their communication structure among the staff members of company with the helps
of different software such as internal portals like fideleo, and other similar alternatives. Addition
to this, the respective company can also practice cloud computing to safeguard their data for long
run which facilitates the employee to retrieve the information in any required time frame. This
helps in enhancing the communication of the whole organisation and promotes effective work
culture in the company which is very much important inhospitality industry. Also, through
effective communication, the organisation is able to achieve the goals and objectives more
efficiently which is to increase the profitability of company.
Compacting Data- The method of saving and securing data in older times was to write
and maintain in the books. However, it was not the best method to maintain the records as it was
easy to loose and required a lot of storage space. But with the IT technology, companies like
Marriott are now able to manage their information and data more appropriately. Addition to this,
IT systems also helps in minimising the physical storage space and help in managing the data for
long period of time (Larsson and et. al., 2014). It is one of the most effective way which helps in
easing out the process of maintaining and searching the information in less time. Thus, Marriott
can manage their information with the helps of different softwares which helps in managing
internal information as well as the customer history which is very important for the hotel
company. Some of the example of data compacting softwares are File system compression,
Storage array compression, Data deduplication, etc.
Monitoring Business performance- With the help of adequate use of IT systems like
Zoho People, HRMantra, Farsight HCM Engine, etc. Marriott international can monitor the
performance of its employees and other members of management. These systems record the
works and activities which have been performed by the organisation. Thus, the management of

Marriott can analyse the data to examine the performance of employees which can help in
planning further training strategies and promotional activities. Hence, IT systems can help in
maintaining the performance of the employees as well as the whole company.
Managing Customer Relation- IT system is an effective method of managing the
informations and data of the customers which is very essential in the hospitality industry. Thus, it
is an effective tool of managing and examining customers data through analysing customers life
cycle. Thus, Panoptic consultancy has helps Marriott UK in managing their customers in a more
better way with the help of various IT technologies such as official website, internal portals,
telecommunication, etc. Apart from this, IT management has also enhanced the after services of
the company with the helps of maintaining customers feedbacks through different means such as
mobile application, social media, official websites, etc. It helps in providing better services to the
customers which helps in gaining future business for the company.
TASK 4
Recommend practical IT systems solutions to given organisational scenarios.
There are various solutions available in the market which can assist Marriott International
in managing their internal data and help in avoiding the issues such as data sharing, poor time
management, etc. Thus, with the help of IT system, the respective organisation can help in
accessing the data in more effective way. Some of the available options are given below:
Cloud technology- This is one of the most effective method of storing data which
functions by gathering the informations and data in different clouds. This provides a scope for
Marriott to access the information from their own computers or any where (Oinasa and
Harjumaa, 2018). Cloud technology is a most reliable IT solution which helps in managing and
securing data for long run. Thus, Marriott can store data of its operations and other important
resources which can facilitate in managing the current operations as well as gives a wider scope
of altering future or long term business strategies.
Internal Software- There are various internal software which are practised in the hotel
industry such as fidelio ,opera, etc. Thus, Marriott UK can practice one of these software in order
to manage their customer records and facilitate daily activities such as check in and check outs.
These software are capable of facilitating billing process as well which shortens the time of
check out procedures and helps in enhancing the experience of customers which is an important

element for Marriott as hotel industry is purely into providing quality customer services to the
customers. These software also helps in accessing data from other division of the hotel such as
restaurant, banquet, front office, etc. (Chase, 2016) Thus, the respective organisation should
adapt these user friendly software in manage their information and data and ease out every day
process.
CONCLUSION
As per the above mentioned report, it can be analysed that information system is one of
the important component in current time period. In addition to this, it help an organisation in
order to analysing and examining effective data and information of the firm. IT system are very
essential for an organisation as it will help in storing and securing the data, make proper
improvement in productivity and increasing the sustainability of respective company. This can
be described that it is most effective IT system management which assist in reaching with
desired goals and targets to performing the major role in all the organisation departments. Apart
from this, there are different ways through which IT system stores data and important
information of the company in the context of knowledge management, customer relation
management and so more. Therefore, various aspects that directly show the impact of IT system
on the sustainability and performance of an organisation effectively. Along with this, it can be
analysed that this is useful in internal software, clod computing and other same type of sources
of the hospitality organisation in order to overcome the major issues and problems for
maintaining required data.

REFERENCES
Books and Journals
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Eason, K. D., 2014. Information technology and organisational change. CRC Press.
Oztaysi, B., 2014. A decision model for information technology selection using AHP integrated
TOPSIS-Grey: The case of content management systems.Knowledge-Based
Systems. 70. pp.44-54.
Black, A., Danielson, D. J. and Zito, J., CA Technologies Inc, 2016. System and method for
diagnosing information technology systems in multiple virtual parallel universes.
U.S. Patent 9,479,416.
Lee, A. S., Thomas, M. and Baskerville, R. L., 2015. Going back to basics in design science:
from the information technology artifact to the information systems
artifact. Information Systems Journal. 25(1). pp.5-21.
Larsson, E. G., and et. al., 2014. Massive MIMO for next generation wireless systems. IEEE
communications magazine. 52(2). pp.186-195.
Oinas-Kukkonen, H. and Harjumaa, M., 2018. Persuasive systems design: key issues, process
model and system features. In Routledge Handbook of Policy Design (pp. 105-
123). Routledge.
Chase, M. W., 2016. The Journal Of Physical and Chemical Reference Data (No. World Wide
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Information Technology (IT), 2018. [Online]. Available
through:<https://searchdatacenter.techtarget.com/definition/IT>.