GSBS6002 - Business Analysis: Starting an Italian-Inspired Café

This report provides a comprehensive business analysis for an entrepreneur aiming to start an Italian-inspired café. It identifies challenges related to political, economic, social, technological, legal, and environmental factors, as well as competitive forces like the bargaining power of customers and suppliers, the threat of substitute products, and the intensity of competitive rivalry. The research employs an interpretivism philosophy and an inductive approach, utilizing a questionnaire to gather primary data from consumers. The report details the research design, data collection and analysis methods (using MS-Excel), budget, and timeline. The sampling method involves a probability sampling technique with a sample size of 50 consumers. The primary data collection method, using questionnaires, is complemented by secondary data from academic journals and other sources. The research aims to provide actionable insights for entrepreneurs entering the restaurant business.

Running Head: FOUNDATION OF BUSINESS ANALYSIS
Foundation of Business Analysis

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Table of Contents
Problem statement/background..................................................................................................3
Purpose of the research..............................................................................................................3
Research design, including the design of a questionnaire..........................................................3
Research questionnaire...............................................................................................................4
Data collection...........................................................................................................................7
Data processing and analysis.....................................................................................................8
Budget and timeline...................................................................................................................8
Research time frame...............................................................................................................8
Budget.....................................................................................................................................9
References................................................................................................................................11
Appendix..................................................................................................................................13
Dummy table........................................................................................................................13

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Problem statement/background
In the current business scenario, the restaurant becomes a famous place for entraining the
consumer. It also provides opportunities to consumer for spending their leisure time at
confortable place. Additionally, entrepreneurs need to gain their understanding towards the
policies of competitors and demand of consumer, which could be effective to sustain the
restaurant in the marketplace. Entrepreneurs should increase their knowledge with respect to
the techniques to deal with challenges at the time starting a business.
Purpose of the research
The main purpose of this research is to address the challenges faced by an entrepreneur to
start-up the Italian-inspired café. The following objectives will be accomplished by the
researcher to attain the aim of current research concern.
 To analyze political, economic, social, technological, legal, environmental issues for
Italian-inspired café
 To discover bargaining power of customers & suppliers, substitute products or
services, the intensity of competitive rivalry, threats of new entrants for Italian-
inspired café
 To address the type of cuisines and services are on demand for Italian-inspired café
Research design, including the design of a questionnaire
The research methodology could be effective for gaining the understanding towards the data
collection techniques for performing the current research concern (Hasan and Ali, 2015).
There is research many techniques that could be used at the time of investigation the research
like research approach, research strategy, data collection method, data analysis method, and
sampling method (Morgan, Anokhin, Kretinin, and Frishammar, 2015). For this, the
researcher will use interpretivism philosophy to conduct the current research concern
(Katzenbach and Smith, 2015). The interpretivism philosophy could support to get the

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theoretical understanding about the challenges faced by an entrepreneur in starting Italian-
inspired café. The researcher will use the inductive approach as it allows obtaining the factual
information towards the research matter. The deductive approach will not be considered by
the researcher caused of subjective nature of the research concern.
Research questionnaire
Please tick mark on your gender
 Female
 Male
Which leisure activities you will do?
 Art galleries
 Restaurants
 Theme parks
 Cinema
 Opera
 Hunting
 None of the above
How many times do you go to the restaurant for dinner or lunch?
 About once a week
 Several times a week
 About once a month
 2-3 times a month
 2-3 times a year
 About once every 2 months
 Never
When you go out to a restaurant how much do you usually spend on food per person?

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 Less than A$ 14
 Between A$ 15 and A$ 18
 Between A$ 19 and A$ 33
 Between A$ 34 and A$ 48
 Between A$ 49 and A$ 74
 More than A$ 74
When you go out to a restaurant how much do you usually spend on drink per person?
 Less than A$ 14
 Between A$ 15 and A$ 18
 Between A$ 19 and A$ 33
 Between A$ 34 and A$ 48
 Between A$ 49 and A$ 74
 More than A$ 74
When you go out to a restaurant, leisure activities, and bars then how much do you
usually spend in a month (total)?
 Less than A$ 40 per month
 Between A$ 41 and A$ 90 per month
 Between A$ 91 and A$ 140 per month
 Between A$ 141 and A$ 190 per month
 Between A$ 191 and A$ 290 per month
 More than A$ 291 per month
What are your main reasons for going out to restaurants?
 To go out
 To request someone (friends, relatives, etc.)
 To eat healthy food

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 To eat something different, the food I don’t often eat
 For special events (birthdays, Valentine's Day, anniversary, etc.)
 Non-chosen situation (professional)
 Other (Specify_______)
For which kind of special events do you go to restaurants?
 Anniversary
 Birthday
 Valentine ’s Day
 New Year
 Easter
 Mother's Day / Father
 National holidays
 Other, please specify (_______________)
Who do you go to a restaurant with?
 Alone
 With another member of my family
 With Friends
 With colleagues
 With my partner
 With my child/children
 With customers, business partners
What would attract you to use new restaurant?
 Recommendations by my relatives (word of mouth)
 Internet/magazines reviews
 Close location from my house

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 To have a different taste of cuisine, original food
 Menu options
 Setting and decoration appeal to me
 Affordable cost lower as compared to other restaurants
 Other, please specify (-----------------)
Sample design
Sampling method could assist research scholar to choose suitable sample size and obtain the
valid result (Ou, Davison, and Wong, 2016). There are two kinds of methods that are
considered in the sampling method such as probability and non-probability sampling method
to conduct research (Plewa, Conduit, Quester, and Johnson, 2015). In this investigation, the
researcher will execute probability sampling method to select conduct this research and
obtain a reliable result. For this, the researcher will select 50 consumers to conduct research
and obtain a reliable outcome. It could also support to determine the preference of consumers
towards the italic café (García-Álvarez, 2015). In addition, it is also analyzed that probability
sampling method enables the scholar to choose the research participants by considering
random method (Weinberg, Milne, Andonova, and Hajjat, 2015). This technique could
consider survey through a questionnaire to perform the investigation (He and Wang, 2015).
Apart from this, the non-probability sampling method facilitates researcher to select
participants on behalf of age, experience, gender, education, and sex. For this study, the
researcher will not use non-probability sampling method due to subjective nature of research
concern. This tool could support to create the biases in the obtained outcome (Ahammad,
Tarba, Liu, and Glaister, 2016). Moreover, it is also examined that probability sampling
method could be effective for research scholar to get reliable outcome towards the research
concern. It could be effective to accomplish the objectives and aim of research concern. The
probability sampling technique removes probabilities of research biases (Cui and Wu, 2016).

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The probability sampling method could be effective to get a realistic outcome with respect to
the current matter.
Data collection
The data collection technique could be effective for getting feasible data towards research
matter. An appropriate data collection procedure could be effective to create information
towards the recent investigation matter (Brammer and Mellahi, 2015). It could be effective
for getting appropriate conclusion towards the research issue. In the research study, two kinds
of methods are considered like primary and secondary data collection technique. These
techniques could be supportive to get feasible data with respect to the current issue. The
primary data collection method is used for discovering valid data about the research matter
(Houmanfar, Alavosius, Morford, Herbst, and Reimer, 2015). It facilitates the research
scholar to obtain feasible information about the research concern. In addition, it is also
analyzed the secondary data collection method enables the research scholar to get theoretical
information by considering the existing information. There are certain components that could
be considered as the secondary data collection method sources such as an academic journal,
company websites, and online and offline sources (Kim, Li, and Brymer, 2016). It could be
effective for the attainment of aim and objectives towards the research matter. Furthermore, it
is also analyzed that data collection method is time-consuming and costly as compared to
other research activities.
Data processing and analysis
The data analysis technique could play an imperative role in examine collected information
and obtain reliable data about the research matter (Wang, Wezel, and Forgues, 2016). The
data evaluation technique could play an imperative role to examine the collected information
and obtain feasible result towards the research matter (Sharma, Davcik, and Pillai, 2016).
There are many data analysis methods that could be used by the research scholar to examine

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the collected information towards research concern. The data analysis could also be effective
for analyzing the reactions of the research candidates and attainment of the research matter.
For this, the researcher used the MS-Excel software to examine collected information and get
reliable and feasible research outcome.
Budget and timeline
Research time frame
Research activities Timeframe
1 2 3 4 5 6 7 8 9 10
Selection of current research matter
Research aim and objectives development
Appropriate data collection method selection
Survey through questionnaire design
Choose appropriate sampling method for
examining the sample size
Analysis of collected data by considering research
techniques
Report writing
Final submission
With respect to the above table, it can also be summarized that there are certain research acts,
which are considered by me to conduct the research matter. There are different research
activities that are considered in the research like Selection of current research matter,
Research aim, and objectives development, Appropriate data collection method selection,
Survey through questionnaire design, Choose appropriate sampling method for examining the
sample size, Analysis of collected data by considering research techniques, Report writing,

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and Final submission. As per above table, it can also be addressed that the data collection
method could take more time as compared to other research activities.
Budget
For this research, the estimated budget is AUD 5000 for the accomplishment of research
objectives and aim in the least cost and time. The following research activities will be
involved to meet the specified aim and objectives:
 The researcher will spend AUD 1000 to use secondary data sources such as
magazines, course book, academic journal, and books.
 The secondary data collection technique could be more expensive as compared to the
primary data collection technique.
 For completing data collection method, the researcher will spend AUD 2000.
 For the accomplishment of research objectives and aim, AUD 2000 will be invested
by the research scholar.
Purpose of research Estimated Expense
Literature Review Design 1000 AUD
data collection activity completion 2000 AUD
Data Analysis activity 2000 AUD
Total amount 5000 AUD

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References
Ahammad, M. F., Tarba, S. Y., Liu, Y., & Glaister, K. W. (2016). Knowledge transfer and
cross-border acquisition performance: The impact of cultural distance and employee
retention. International Business Review, 25(1), 66-75.
Brammer, S., He, H., & Mellahi, K. (2015). Corporate social responsibility, employee
organizational identification, and creative effort: The moderating impact of corporate
ability. Group & Organization Management, 40(3), 323-352.
Cui, A. S., & Wu, F. (2016). Utilizing customer knowledge in innovation: antecedents and
impact of customer involvement on new product performance. Journal of the
academy of marketing science, 44(4), 516-538.
García-Álvarez, M. T. (2015). Analysis of the effects of ICTs on knowledge management and
innovation: The case of Zara Group. Computers in Human Behavior, 51, 994-1002.
Hasan, Z., & Ali, N. A. (2015). The impact of green marketing strategy on the firm's
performance in Malaysia. Procedia-Social and Behavioral Sciences, 172, 463-470.
He, J., & Wang, C. L. (2015). Cultural identity and consumer ethnocentrism impacts on
preference and purchase of domestic versus import brands: An empirical study in
China. Journal of Business Research, 68(6), 1225-1233.
Houmanfar, R. A., Alavosius, M. P., Morford, Z. H., Herbst, S. A., & Reimer, D. (2015).
Functions of organizational leaders in cultural change: Financial and social well-
being. Journal of Organizational Behavior Management, 35(1-2), 4-27.
Katzenbach, J. R., & Smith, D. K. (2015). The wisdom of teams: Creating the high-
performance organization. Uk: Harvard Business Review Press.
Kim, W. G., Li, J. J., & Brymer, R. A. (2016). The impact of social media reviews on
restaurant performance: The moderating role of excellence certificate. International
Journal of Hospitality Management, 55, 41-51.

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Morgan, T., Anokhin, S., Kretinin, A., & Frishammar, J. (2015). The dark side of the
entrepreneurial orientation and market orientation interplay: A new product
development perspective. International Small Business Journal, 33(7), 731-751.
Ou, C. X., Davison, R. M., & Wong, L. H. (2016). Using interactive systems for knowledge
sharing: The impact of individual contextual preferences in China. Information &
Management, 53(2), 145-156.
Plewa, C., Conduit, J., Quester, P. G., & Johnson, C. (2015). The impact of corporate
volunteering on CSR image: A consumer perspective. Journal of Business Ethics,
127(3), 643-659.
Sharma, P., Davcik, N. S., & Pillai, K. G. (2016). Product innovation as a mediator in the
impact of R&D expenditure and brand equity on marketing performance. Journal of
Business Research, 69(12), 5662-5669.
Wang, T., Wezel, F. C., & Forgues, B. (2016). Protecting market identity: When and how do
organizations respond to consumers’ devaluations?. Academy of Management
Journal, 59(1), 135-162.
Weinberg, B. D., Milne, G. R., Andonova, Y. G., & Hajjat, F. M. (2015). Internet of Things:
Convenience vs. privacy and secrecy. Business Horizons, 58(6), 615-624.

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Appendix
Dummy table
Research activities Timeframe
1 2 3 4 5 6 7 8 9 10
Selection of current research matter
Research aim and objectives development
Appropriate data collection method selection
Survey through questionnaire design
Choose appropriate sampling method for
examining the sample size
Analysis of collected data by considering research
techniques
Report writing
Final submission
Purpose of research Estimated Expense
Literature Review Design 1000 AUD
data collection activity completion 2000 AUD
Data Analysis activity 2000 AUD
Total amount 5000 AUD