This report details a comprehensive business plan for an Italian restaurant, focusing on key areas such as business strategy, competitor analysis, and product development, with a unique selling proposition centered around affordable, customer-friendly pricing that brings the Italian culture. The report further explores the design of a new food and beverage management system, including food production methods, service quality, menu costing, and pricing techniques. Operational management issues, including service sequence, staff training, customer service protocols, and relevant legal considerations, are also thoroughly examined. The business plan emphasizes the importance of promotional techniques and branding to attract customers, and provides a detailed analysis of financial aspects, including operational, human resources, transportation, raw material, and maintenance costs. The report concludes by highlighting the need for strategic planning and the implementation of effective strategies to achieve business goals.