ITECH 5500: Professional Research Report - Amazon MIS Implementation

This report, prepared for ITECH 5500, investigates the implementation of Management Information Systems (MIS) within Amazon to achieve competitive advantages in the e-commerce industry. It begins with an abstract and table of contents, followed by an introduction that highlights Amazon's use of MIS for customer data collection and purchasing trend analysis. The report then presents a literature review discussing the role of MIS in Amazon's overall development, including ERP and CRM systems, and the impact of these technologies on sales strategies and business operations. The methods section outlines the descriptive research approach, data collection methods (primary and secondary), sampling techniques, ethical considerations, and data analysis plans. The report also acknowledges research limitations and concludes with a comprehensive list of references, providing a detailed analysis of how Amazon can leverage MIS for enhanced efficiency and strategic decision-making. The report explores various aspects of MIS in Amazon, from user initiation to payment and delivery, and includes recommendations for implementation.

Running head: ITECH 5500 PROFESSIONAL RESEARCH AND COMMUNICATION
Itech 5500 Professional Research and Communication
Name of the Student
Name of the University
Author Note:

1ITECH 5500 PROFESSIONAL RESEARCH AND COMMUNICATION
Abstract
In E-commerce Industry, Organization is looking for core competence by using a suitable
process which is needed for information collection of the customer. It is mainly done for
collection of information about the customers along with understanding their purchasing trend.
The report is all about evaluation of how Amazon can make use of Management Information
System (MIS) for attaining competitive advantage. It can be done through proper management
and gathering of information. In the coming pages, the features of MIS have been highlighted in
Amazon that is initiation of user till the payment delivery mode. The last part of the report deals
with recommendation for MIS in Amazon for its implementation.

2ITECH 5500 PROFESSIONAL RESEARCH AND COMMUNICATION
Table of Contents
Introduction......................................................................................................................................3
Literature Review............................................................................................................................4
Methods...........................................................................................................................................7
Justification of chosen Investigation...........................................................................................7
Data Collection Method...............................................................................................................7
Justification of chosen Data Collection Method..........................................................................7
Sampling Method.........................................................................................................................7
Justification of Sampling Method................................................................................................8
Ethical Issues...............................................................................................................................8
Data Analysis Plan.......................................................................................................................8
Research Limitation.....................................................................................................................8
References........................................................................................................................................9

3ITECH 5500 PROFESSIONAL RESEARCH AND COMMUNICATION
Title - “Implementation of MIS in Amazon”
Introduction
In the e-commerce industry, Organization like Amazon is looking for attaining core
competencies by making use of unique process needed for data collection about customers. It is
all about analyzing their purchasing trends (Laudon & Laudon, 2016). MIS practices will
Amazon in achieving competitive advantage through proper practices and information
acquisition. Overall uniqueness of MIS has been highlighted in the report along with
understanding technology, process and various system in Amazon (Noe et al., 2017). It is being
in use right from the initiation phase of the project until the payment and delivery model that is
being selected. Management Information System (MIS) can help Amazon in integrating effective
and efficient way for bringing out strategy between the effective way from bringing out
interaction between people and information system (Wager, Lee & Glaser, 2017). MIS can easily
facilitate management decision at both the level of the organization is Strategic and Operational.
In this situation, amazon can highlight the alignment of information system with overall strategy
of Amazon. The organization is considered to be fine for tuning the E-strategy by keeping the
website upgraded from the older one.
In the coming pages, a literature review has been taken with respect to implementation of
MIS in Amazon. Both the method of data collection that primary and secondary has been
discussed in brief.

4ITECH 5500 PROFESSIONAL RESEARCH AND COMMUNICATION
Literature Review
According to (Schwalbe, 2015), Management Information System at Amazon can make
play an important role in overall development of Amazon. The organization can make use of
MIS like a vibrant tool which is needed for diversifying the overall management activities. It
merely highlights the fact that the customer can be offered proper services with the help of MIS.
In the method of data collection and integration of data, there is a need for proper function for
organization role of ERP which is very much important. The biggest plus point of ERP system is
all about the ability to easy integration of external and internal information process within the
organization. With the increase in the overall number of E-commerce, there is a need for changes
which can result in outcome for the software use (Kantor & Streitfeld, 2015). Software
configuration management tool is known to be important method of controlling the overall
evaluation and life cycle of project. CRM stands for Customer Relationship Management is
considered to be growing trend among all the major e-commerce organization. CRM can help in
proper streamline of information towards technical help along with offering services to
customers. The overall success of implementation can reflect on effectiveness and completely
efficiency with Amazon. It is all about maximizing the effort of data collection that is all about
interaction in Amazon.
As stated by (Kerzner & Kerzner, 2017), Amazon is known to be as one of the growing
e-commerce organization in America. It is considered to be as one of the leading retail services
that provide cloud computing services. There are mainly two technologies that can drive to the
overall growth of Amazon that is CRM and Information Management for the business strategy.
Linux is main strength behind the overall growth of Amazon and its IT infrastructure. Amazon is
being exposed to huge number of threats like providing security to both credit and debit card of

5ITECH 5500 PROFESSIONAL RESEARCH AND COMMUNICATION
the customers (Kristensen et al., 2017). Amazon makes use of CRM module under ERP for
storage of information and purchasing behavior of the customers. It is completely integrated with
proper marketing and advertisement of the organization. By the implementation of MIS in
Amazon, its sales strategy can be improved to a large extent. The overall operation of the
organization that is from single level sales to multilevel e-commerce can be improved. Due to
initial growth of the Amazon, the complete business can be improved that is from selling to
modes of operation business. In the last few years, there has been huge development in E-
commerce and business. It is forcing Amazon to given much more priority on IT values and
respect to customers which is a part of their business.
According to (Amuna, Al Shobaki & Naser, 2017), Business Model of Amazon focus on
Management Information System. It is all about browsing of accounts that requires shopping.
Technology like MIS can be considered to be an important role in Amazon. Elastic cloud is
known to be another variant of web services that are being offered by Amazon. The main notion
of E2C model at Amazon is to serve the developers who work in web-scale computing. It tends
to provide end user with proper control over the computing actions (Wingfield, Thomas &
Abelson, 2018). There are various benefits of E2C computing in Amazon for understanding
more time neglecting the requirement of server. The interface of MIS in Amazon will help the
end user to save much more time and retrieval, use of data from any given location. For
analyzing the product, they can find out the desired product which they want to buy. Main search
agent in the business model is being used by Amazon (Smith, Rupp & Offodile, 2017). The
organization makes use of data mining method where information is completely stored about the
given product and services. Customers can make use of list of methods for understanding the
image of the product that is being uploaded with small description along with condition.

6ITECH 5500 PROFESSIONAL RESEARCH AND COMMUNICATION
Main idea A Main Idea B Main Idea C
Article 1 Management
Information
System(MIS) can
help Amazon in
integrating proper
integration between
people and
Information
System(Schwalbe,
2015).
In Amazon, MIS can
be used for
streamline of
management
activities which will
ultimately save time.
By the
implementation of
MIS in Amazon,
customers are offered
with diverse services
Article 2 In Amazon, MIS can
be used for
highlighting the
overall assessment of
technology, process,
and system (Kerzner
& Kerzner, 2017).
In Amazon, MIS can
be considered to be a
tool which helps in
attaining competitive
advantage by proper
management and
information
acquisition.
The sales strategy of
Amazon can be
improved by the
implementation of
MIS (Galloway,
2017).
Article3 MIS will play a key Information system Amazon follows

7ITECH 5500 PROFESSIONAL RESEARCH AND COMMUNICATION
role in overall
development of
business model of
Amazon (Amuna, Al
Shobaki & Naser,
2017).
like MIS in Amazon
will help the user in
saving, retrieving of
any volume of data.
breakage model like a
platform of business
for C2C transaction.
Methods
Justification of chosen Investigation
For this particular research study, descriptive research study will be followed. Proper
theories need to be developed in the earlier phase of research that is needed to be taken into
account.
Data Collection Method
For the proper conduction of research, data is known to be an important aspect. Research
can proceed only with the help of primary and secondary data. Primary data are data that is
collected by the help of survey and question. Primary data will have collected from professionals
who is working in E-commerce Industry as they have used MIS.
On the contrary, secondary data is collected from books, articles or even journals that
already contains the information. For proper research on any given topic, two kinds of data that
is primary and secondary data is needed. Primary data is mainly collected by researchers by the
help of surveys after that an analysis will be done on it. Secondary data will allow the researcher
to depend on journals and books.

8ITECH 5500 PROFESSIONAL RESEARCH AND COMMUNICATION
Justification of chosen Data Collection Method
For this particular research, researcher needs to depend on primary method that is the
people who are already working in E-commerce Industry. The professionals are very aware of
the present laws and rules with respect to data protection. An online survey will be there among
the executives and higher authorities’ that are working in E-commerce Industry. Proper
questionaries’ needs to be opened up along with views of sample that needs to be taken into
account. All the additional information can be collected with the help of secondary source.
Sampling Method
There is need for two kinds of sampling method for completing the research method like
 Probability
 Non-probability.
Justification of Sampling Method
For the particular research, the researcher needs to be dependent on non-probability
method. The research will be carried out on various professionals who are working in E-
commerce industry.
Ethical Issues
At the time of research, researcher needs to maintain some ethical standard for the
complete research process. The researcher needs to abide by Data Protection Act, 1998 for
conducting research that helps in maintaining privacy of data. If the researcher is found guilty
anyhow, then he or she is liable for breach of ethical issues.
Data Analysis Plan
There are mainly two kinds of data analysis plan like
 Quantitative Data Analysis

9ITECH 5500 PROFESSIONAL RESEARCH AND COMMUNICATION
 Qualitative Data Analysis
For this particular research, the researcher needs to be depended on qualitative data
analysis. Researcher needs to make choice with respect to qualitative data due to research topic
and surveys.
Research Limitation
At the time of conducting research, researcher encounter limitation with respect to
conducting research. In this research, both time and budget are important limitations.

10ITECH 5500 PROFESSIONAL RESEARCH AND COMMUNICATION
References
Amuna, Y. M. A., Al Shobaki, M. J., & Naser, S. S. A. (2017). The Role of Knowledge-Based
Computerized Management Information Systems in the Administrative Decision-Making
Process. International Journal of Information Technology and Electrical
Engineering, 6(2), 1-9.
Galloway, S. (2017). The four: the hidden DNA of Amazon, Apple, Facebook and Google.
Random House.
Kantor, J., & Streitfeld, D. (2015). Inside Amazon: Wrestling big ideas in a bruising
workplace. New York Times, 15, 74-80.
Kerzner, H., & Kerzner, H. R. (2017). Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Kristensen, M., Penner, J., Nguyen, A., Moy, J., & Lam, S. (2017). Company Synopsis for:
Amazon. com, Inc.
Laudon, K. C., & Laudon, J. P. (2016). Management information system. Pearson Education
India.
Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2017). Human resource
management: Gaining a competitive advantage. New York, NY: McGraw-Hill
Education.
Schwalbe, K. (2015). Information technology project management. Cengage Learning.
Smith, A. D., Rupp, W. T., & Offodile, O. F. (2017). Amazon. com, Inc.: Retailing Giant to
High-Tech Player?.

11ITECH 5500 PROFESSIONAL RESEARCH AND COMMUNICATION
Soomro, Z. A., Shah, M. H., & Ahmed, J. (2016). Information security management needs more
holistic approach: A literature review. International Journal of Information
Management, 36(2), 215-225.
Wager, K. A., Lee, F. W., & Glaser, J. P. (2017). Health care information systems: a practical
approach for health care management. John Wiley & Sons.
Wingfield, N., Thomas, K., & Abelson, R. (2018). Amazon, Berkshire Hathaway and JPMorgan
team up to try to disrupt health care. The New York Times, 30, 52.