ITECH2002 - Systems Modelling Assignment 1: Requirements and Use Cases

This report presents a comprehensive analysis of system requirements, use cases, and domain modeling for an event management company, Publicit-e Pty. Ltd. The assignment includes a pictorial model of the organization, a high-level organization chart, and a stakeholder chart to illustrate the company's structure and key influences. The report defines the organization's vision and mission, along with a system vision for a new customer relationship management (CRM) system. A domain model class diagram visually represents the system's structure. The assignment also details user stories, a user goal table, and use case descriptions, including a use case diagram to illustrate system functionalities. Additionally, a class diagram of a sub-system is provided. The report aims to fulfill the requirements of ITECH2002, focusing on how to model a system using familiar tools and document functional requirements, as well as how different stakeholders contribute to the definition of requirements.

Running head: ITECH2002 – SYSTEMS MODELLING
Assignment 1 – System Requirements, Use Cases and Domain and Use Case Modelling
Publicit-e Pty. Ltd.
Name of the Student
Name of the University
Author’s Note

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ITECH2002 – SYSTEMS MODELLING
Table of Contents
Pictorial Model of the Organization................................................................................................2
High Level Organization Chart.......................................................................................................3
Stakeholder Chart............................................................................................................................4
Organization Vision.........................................................................................................................5
Organization Mission.......................................................................................................................5
System Vision..................................................................................................................................6
Domain Model Class Diagram........................................................................................................7
User Stories......................................................................................................................................7
User Goal Table.............................................................................................................................10
Use Case Description.....................................................................................................................11
Use Case Diagram.........................................................................................................................14
Class Diagram of Sub-system........................................................................................................15
Bibliography..................................................................................................................................16

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Pictorial Model of the Organization
Publicit-e Pty. Ltd. is an event management company and mainly deals with marketing
and maintain public relations. The company operates in the eastern parts of Australia and has its
head office in Sydney, NSW. It has other branch office in ACT, Canberra, VIC, Brisbane,
Melbourne and QLD. The company not only provides service to the individuals but also
government and other corporations. The company started its working in the year 2001 with
partnership between directors Adi Vertuisin and Prune Poganda. The director had their first
meeting in their University where they studied their management degrees. The company have
employee strength of 50 staffs and currently the turnover is 20 million dollars. Currently the
company has missed a contract with federal department of communication since the
organizational requirement of the tender is not fulfilled. The proficiency and best practice is
needed to be demonstrated with the inclusion of information technology and thus there is a
needed for the upgradation of IT process such that the company can continue to tap in lucrative
government market for growing the business. An information technology is needed to be
developed such that it can help in assisting the future growth of the organization and eliminate
the issues faced with the current unintegrated system.

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High Level Organization Chart
The organization currently have the requirement for the development of a Customer
Relationship Management System such that it can support different business operation and help
in promoting the future growth of the organization. The organization has two partners and both
of them share the same designation i.e. director. Prune (Penelope) Poganda and Adi (Adele)
Vertuisin are the current director and there are more than 50 staffs working in different office
location of Australia. The company works with individuals, governments and Corporations for
arranging events, marketing and managing public relations. There are Sales people who looks for
new client and relationship manager responsible for communicating with the existing staffs.

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Stakeholder Chart
The stakeholder chart is prepared after conducting a stakeholder analysis and finding the
individuals who have an influence on the current business operations. Stakeholder can be
identified with the help of brainstorming and they can be grouped according to the high power,
high interest, high power less interest, low power high interest and low power less interest. The
key stakeholders are needed to be understood based on the financial, emotional interest and
motivation for the project. The influence on the opinion of the stakeholder is needed to be
identified and the support for the stakeholder for the project is also needed to be evaluated for the
development of the stakeholder chart.

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Organization Vision
The organization have the vision for developing the information system aligning the
current needs such that it can help in supporting the future growth of the organization. The
development of the information system and its integration in the current business process would
help in understanding the future needs and management of different business operation. The
system is needed to automate some of the business operation such that the query of the customer
can be resolved immediately and the customer does not have to wait for a longer period of time.
The issues with the current unintegrated and home grown system is needed to be resolved with
the development of the information system. The current business operation is needed to be
improved with the implementation of the information system and the system service is needed to
be engaged such that system specific business process can be developed. The information system
should be able to record the details of the customer and the clients such that it can be used for
improvement of the public relationship take important decision regarding event management.
The system is needed to be integrated for improving the level of satisfaction with the users and
provide various means of communication for maintaining contact and leading information with
the potential clients.
Organization Mission
The information system should be developed such that it can meet the current
requirement of Public-e Pty. Ltd. grow new services for the establishment of public relationship
business. The different areas of functionality of the business is needed to be managed based on
the hierarchical levels and contribute for maintaining public relationship. The operational aspects
of business is needed to be evaluated such that the managers have an insights on the business
operation and engage the client actively for improving the relationship with the client. The

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system should help in managing the work areas and it should handle the different types of jobs
such as contract staff hiring, renting the premises and recording the working hours. The
promotional and communication management is important for the development of the customer
management system and an appropriate technology is needed to be selected such that the system
can satisfy the customer relationship management best practices. The system should help in
eliminating the needs of manuals process and thus helps in reducing the manual errors and
improve the efficiency of the business process management. The information generated from
different business process is needed to be recorded in the information system such that it can be
used for understanding the action that is needed to be taken for the management of CRM jobs.
System Vision
A centralized customer relationship management system is needed to be developed such
that it helps in enabling each of the staffs working in the organization to access the system for
working together and meet the needs of the customer. The client are needed to be keep in center
of the business and the system is needed to be scalable such that it can support the growth of the
organization. The system is also needed to be developed in modules and it should contain client
and contract management module, opportunity management module, automation of marketing
and activity and schedule management module. The main vision is to improve the satisfaction of
the client and help the organization to gain more revenue from the system. The system is needed
to be developed into multiple phases and it should reduce the complexity in business
management for segmenting the business process and managing the rapid changes in the
organization. The system should function for gaining new customer and retain the existing ones
by providing efficient service to the existing ones. The challenges faced by the organization are

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needed to be eliminated such that business and the customer have a good bonding and it should
be integrated with the current business process.
Domain Model Class Diagram
User Stories
User Story Functionality Priority
(High/ Medium/
Low)
System Salesforce

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As a data analyst
I would need to
run lead report
with the input of
relevant
requirement so
that the system
can extract data
from the
reporting
High CRM Satisfied: The
multitude of the
report can be
generated from
the system for
running
As a data analyst
I would need to
run lead report
with the input of
a range of date
such that various
reporting can be
complete e.g. ad-
hoc report,
marketing
dashboard and
annual report.
High CRM Wide variety of
scenario can be
used for
generating the
report
As a data analyst Currently the High CRM Reports can be

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I should be able
to select multiple
criteria from the
report such that
can be combined
into one report
and eliminate the
need of running
multiple report
customer and
business
information are
kept in excel
format and it
does not
allows to
customize for
the type of
information I
need to extract
build and saved
with the
application of
wide criteria
As a data analyst
I would need
dashboard home
page for getting
different options
and navigate to
the reporting
modules of
CMS.
Medium CRM/ CMS The dashboard
is needed to be
customized
based on
personal
preference and
should include
the important
data.
As a data analyst
I need to
automate the
High CRM/CMS The web
browser is
needed to be

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report generation
such that it can
run without me.
used for
accessing the
system and
export option is
needed to be
present
User Goal Table
Usability Goals Definition Evaluation
Learnability The existing knowledge and
information stored such that it
can be used in future is
needed for increasing the
usability in future.
Identification of changes in
state and understanding the
trends and patterns for the
assimilation of complex
information and monitoring
the resources. The awareness
is needed to be increased
about the different
functionality of the system.
Efficiency for using the
system
The system should be able to
save time of the user once
they learn to use the system
The time of cost for the
completion of first task to the
end task.
Effectiveness The achievement of the users
to the accomplishment of
The task quality is divided
into success, failure and

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goals of the system partial success
Usability scale A scale is used for getting
global view of the assessment
and usability of the system
Scale for usability and
questionnaire
User Satisfaction Overall feeling about the
system and its simplicity to
use
User satisfaction
questionnaire
Use Case Description
Use Case
Diagram:
Customer Relationship Management System
Scenario: To automate product, schedule and sales management
Triggering event: Management of user application and customer feedback for improving
the relationship with the customer and search for new customer
Brief Description: Add new user and create their profile for recording the information
and manage their queries
Actor: Admin, User, Company and Customer
Stakeholders: The main stakeholders are the Administrator, Sales executive,
Government, Sponsors, Staffs and Insurance company
Preconditions: The customers and the staffs should have an account registered with
the system with their details inputted in the system.