ITECH7407 - Social Media Analytics for Business: Research Report

This report provides an in-depth analysis of social media analytics for business, emphasizing its importance in modern communication and marketing. It discusses how social media platforms like Facebook, Twitter, and LinkedIn facilitate business promotion and customer engagement. The report highlights the cost-effectiveness of social media marketing compared to traditional methods and emphasizes the significance of content quality in driving customer interaction. It explores how businesses can leverage social media for loyalty programs and customer involvement activities. The discussion covers the role of online social media in influencing consumer behavior, sentiment analysis, and the challenges of managing diverse opinions. The report further examines the impact of new media and communication technologies, emphasizing the shift towards interactive marketing and the importance of transparency and self-regulation in online environments. It concludes by noting the increasing need for engagement and communication in social media, highlighting the value of unstructured data analysis in extracting insights from social platforms. Desklib provides this report and other solved assignments for students.

Social media analytics for
business
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Table of Contents
Introduction........................................................................................................................3
Discussion..........................................................................................................................4
Conclusion.......................................................................................................................12
References.......................................................................................................................14
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Introduction
The social media world has developed the creation to deal with modern time’s
communication. It is important to focus on the personal life and social medium has been
helpful with marketing and advertisement. In this modern age, business moving to
internet sector with millions of users and social media has developed the strong
approach with the world with respect to networking approach. (Social media analytics,
2014)
While selecting the proper approach for the internet users to deal with the promotion,
there is no other tool apart from social media that could be successful. To carry the
partnership to different users, sources such as Facebook, Twitter, LinkedIn and Skype
have been important for interaction in the business and for promotion. These sources
help in communicating as well as promoting. Facebook include users of 1.2 billion and it
has been developed by business to enhance its profile with social mediums. With
respect to advertisement and posts and images, business could seek for same level of
service. Therefore, social media marketing has reached the users who have awareness
about the product and can on the best uses for future terms. (Fox, 2013)
The amount of conventional approach of marketing such as radio, TV have been very
intensive with cost. The important part is online promotion that help in data analytics
and provide effectiveness for advertisement online. Business reaches the global social
media source. There is no strong expenditure in the process and the innovative
approach is based on strong sustainability who uses internet every year. (Geofeedia,
n.d.)
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The strong market campaign on a social medium is dependent on the matter. Matter is
the must according to the sayings of Bill Gates. This defines that original matter is the
key driver to the source of customer communication. They develop the approach of
freshness and social media marketing transforms the business with sustainable and
cost effective approaches. To deal with the marketing objectives, there is a basic need
to focus on the contents. The importance of social media tool provide strong choice for
business. Offline business can use this platform to increase the attention of mass
medium depending on their preferences as well as tastes. Online business can
generate strong influence with social medium network to create awareness among
customers. (Haggerty, 2013)
The social media is useful for providing loyalty plans and it also helps in customer
involvement activities. It helps to satisfy the business for long term.
Discussion
The internet is used for easy access of information from anywhere and anytime in the
world. There is always a curiosity among people to know about the products as well as
services feedback and if the person is happy from others or not. The online social
medium is used with different level of information and it helps to influence the personal
behavior. Online medium is used for getting views and feedbacks, products and service
approval. It is easy to deal with the feedback. (Stanglin & Toppo, 2013)
Social media helps people to generate, exchange ideas and images with the help of
network. Social media is helpful in today’s life. It is being used once by everyone in this
world. There is an extraction of analysis of sentiments about the subjective task from
the contents that have been learnt. Attitudes can be either positive, negative or neutral.
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The analysis of sentiment helps in emotional approach such as sad, happy and angry. It
works on the vital approach of products review and it is vital for knowing the ideas and
attitudes about the topics and subjects. (Stephens, 2011)
Social media analytics tools focus on different organizations such as Bank of Canada,
Whirlpool and many more. It helps to communicate and get proper feedback.
Customers who have potential have some ideas about the product as well as service
before purchase. The organizations focus on using their own views and feedbacks from
different online sources such as personal blogs, social network sites etc. in terms of
decision making. The online sites involve different social media that include different
views and ideas. It is very difficult to deal with those ideas and information from media.
Human beings have multiple views and ideas about the products as well as services.
Views differ from individual to individual basis and as per the behavior of human, we
deal with the ideas and views in a serious manner. It is a huge challenge to deal with
the views and ideas about the products as well as services. (Fox, 2013)
Opinions play an important role where one need to deal with the decision and about the
feedback from the people. Online social media deals with different network as well as
information. This generates the strong foundation digitally such as Facebook as well as
Twitter. This generates the different types of business decisions and management.
There are different types of social media analytics tools and it will focus on different
networks and channels. Social media managers link information to others in the
workplace. (Esuli & Sebastiani, 2005)
As per the author, the web discuss the multiple environment from traditional
communication sources and it generates the space in the market. Digital information is
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provided with information related networks. The organizations adopt the new approach
in a quick manner with their own advantages. These sources help the companies to
meet the new markets with high level of influence in the existing ones. The consumers
have opportunity to save the time and money to communicate and to deal with the
information for purchasing the products as well as services. Thus, the interaction is
focused for advertising and management.
With the increase of new media, interaction begins and it helps in resembling
interpersonal communication. It follows the participation with the real time approach and
online communication. Commercial online services and the development of web
generate the strong potential for interaction. (Bales, 2012)
Introduction to new media and communications
The development of media and new tools as well as technologies help in changing the
lives of people. The important ways of interacting has been important. This created the
new innovation as well as technology such as internet. This increases the amount of
communication. It also offered the chances of enhancing the communication and it
offers communication forms.
The strong spread of modern tool such as information as well as communication
technology is important with respect to globalization and the WWW is important with its
skills to offer an effective source for advertisement, marketing and distribution. The
increase of the new source offers new approaches of communication and this
communication identifies the user participation. (Kamps, et.al, 2004)
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The introduction of web design the potential for a mass communication among parties.
There has been the increase in the grades of mass communication and interpersonal
communication. The web is modifying the interaction of traditional marketing terms and
the consumers work with awareness to meet the desires and actions. Different
communication forms help in different media such as communication style. It focus on
less time among the giving, receiving and responding different communication terms
among different associations.
The consumers skills to use the tool and technology in shopping views and it has the
skill to focus on the information of the product which has the big influence on engaging
the task of computer related marketing. There is a customized content with the users
and users are successful with the content and it is communicative.
Social media helps in the power of people with the revolution of social media sources.
Social media is strongly known with the types of new approaches of online media. It
helps to exchange the characteristics such as involvement and communication. Social
media involve in the participation and view from people who have interest. Most of the
social media networks deal with the involvement and views. They motivate comments,
information exchange. (Hu & Liu, 2004)
There are different challenges to deal with the content and matter and it is safe with
password. Interaction is important with the social media and it is important with two-way
interaction. Social media helps in the society to deal in a fast and effective manner.
Societies have best interests and most of the social media deal with the relation and the
use of contacts help different people. This helps to increase the analysis of social media
marketers within social media and it helps to develop the association and interaction
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with the target market. It is important to focus on the views and feedbacks among the
consumer as well as company. (Pang & Lee, 2005)
The social media tools help in the different types of exchange, interaction and
development in the day to day lives. There are different characteristics of new tools and
it helps in the past. Thus, the use of technology offer anyone to meet the target group.
The production helps for network to deal with the unlimited resources and it helps in
media network at low cost. The production helps in dealing with special skills and
training in the creative and technical manner. People deal with the personal information
and people have skills to exchange anything with transparency.
People focus on the production as well as distribution in the past and with the help of
today’s tools, it helps to understand the reason of late response. The increase of
communication helps in the approach among the consumer and the company is very
active as well as interactive. The two way communication helps in the importance of
developing the two way marketing networks among consumer and company for brand
development. (Griggs, 2012)
Social media defines communication and it moves on to another step. Social media
deals with the interactive marketing by computer based communication. It defines the
interaction among human with the help of technology. The major difference is the
companies with the help of matter. Emails are automated with online sources and it
helps people to interact and involve with other people and to form new matter for the
organization.
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The matter production and voluntary network is the major factors of the social network.
In terms of social media marketing involvement, the mass media deals with market
control. The major change from the marketing view is important for the influence. The
market practitioners focus on the communication mix to hamper consumers with
different messages and it helps to purchase the products and services.
The user related matter is important that influence the message to the consumer for the
consumer about the organization and it can be successfully monitored. The strong
marketers can focus on the task and it helps to involve with the consumers through
social network. This influence in dealing with the message. It helps the marketer to offer
the matter that could be appropriate and accurate for consumers and it could provide
strong interaction.
This will help in the strategies of communication management to deal with the social
media environment. This helps in market fragmentation. Social media and web are
important approaches that is successful in marketing and the web is important for the
new technologies for the market communication as well as communication strategy for
the social medium.
There are different types to increase the transparency and self-regulation and the
transparency of the information with different views. The innovative and creative terms
help in the web applications that can be developed with different tools such as it helps in
simple and service related network mediums in the online sources. (Haggerty, 2013)
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The regular and enhancing development and the growth needs the involvement and
communication in different ways. It do not only deal with the consumption but also focus
on involvement, reviews and editing.
Social media analytics help in the content with the characteristics of images and it is
based on the characteristics of unstructured information. This is also difficult to manage.
Social media analytics collect information from social platforms and it helps in proper
analysis. The role of social media analytics tools to develop the matter useful and
proper for business. This helps to enhance the business and deals with the marketing
impacts. It also helps to develop the better decisions and develop the effective strategy.
It helps to improve the experience the customers as well as satisfaction. This helps to
develop the brand. There are different approaches to deal with the analytics of social
network for business. There is the benefit of the opportunities for the acquisition such as
to link the professional world for better experiences and social selling that will help in
transformation of the sales cycle and skill to develop the association among the
relationship with customers. (Liu, 2010)
There are different examples for business with respect to the customers and social
media tools such as:
Social media tool help the organization to know the target group. The website helps in
the analytics to understand and to know the target market to develop the insight in an
effective manner and it helps to cooperate the strategies successfully. Social media
analytics also helps to enhance the involvement as well as response time. The
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company increases the lead creation through social media. Awareness of brand has
huge impact on consumer choices. (Donnelly, 2013)
The social media analytics help in dealing with the problems as well as challenges to
deal with new patterns and ignore the issues associated with brand. The company who
has constant social media analytics and monitoring activities, company can manage the
challenges and recover it successfully. It also helps to deal with the competitors and
while monitoring as well as analysis of unstructured information, companies help in
dealing with the customers successfully. (FEMA, 2013)
Social media analytics works with pros and cons. It is important to develop the social
media analysis with the help of Facebook posts and lots of involvement of people in
different mediums such as Twitter and Facebook etc. People believes in Instagram and
it is an approach that helps customers to feel about the brand as well as the company,
products and services. With this, there could have messages delivered, product could
be managed and consumer concerns could be managed successfully. It is not only
based on numbers but also deal with those numbers. (Ellis, 2013)
With this, social medium can help in customer service and social media analytics has
been important to measure and develop the customers. This can help in developing the
response time and the resolution approach with the help of customer care services. This
will help in meeting the complete strategy. (Bennett, 2011)
Social media is the major skill with different users who are actively focusing on
Facebook, twitter and other sites. It needs the three way approach and the primary
approach is to gather the information, meet the public and focus on transfer of the
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accounts. For example, in case of Twitter, one focus on their followers, messages and
number of involvements in terms of responses as well as retweets. Each of them
possess an important approach. For example, in case of Google +, the important
metrics are based on the views of the page, content and keywords as well as the
involvement of the public. Search engine optimization is the one that also helps the
follower. (Cetin, 2013)
Facebook focus on demographic and interest related views and details. It also offers the
level of interaction and the users have social medium. These medium help in important
details to know the social medium task and it is not enough to offer the organizations
with the approach and values of social media. To know the importance in the company,
the company should focus on important information to deal with the business.
In terms of sales, this information could be simple with the help of social related website
approaches. There could have information that help the involvement of sales and it will
lead to contact addition for the generation of society. Thus, the user need to focus on
the buying rate of conversion. (Duggan & Smith, 2013)
With respect to research as well as innovation, it is important to deal with the ideas and
focus on the task that will help the social medium to analyze based on the sentiments
as well as the research on keywords. The proper themes will help to deal with the
marketing activities in the organization.
Conclusion
It is important to deal with the leaders as well as the technical experts to focus on the
organization and with the alignment of primary social information, the important terms
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