ITECH7407: Data Analytics and Business Performance Analysis Report

This report delves into the significance of data analytics in enhancing various business functions. It explores the role of change management in implementing new technologies and innovations, emphasizing its benefits in managing resistance to change and improving business processes. The report examines the application of big data in transforming databases, providing real-time data access, and improving security, with a focus on its impact on smart city projects, cybersecurity, and societal applications. Furthermore, it discusses the integration of data analytics in e-business, highlighting its importance for decision-making and market growth, and the impact of business intelligence on customer relationship management, financial management, and other key areas. The report also underscores the advantages of business intelligence in terms of decision-making, data analysis, and revenue generation, showcasing its application across various industries.