Analysis of ITO Planning and Steps for Quality Management

This report examines the ITO (Input-Transformation-Output) framework and its application within Collectif Designs, a furniture manufacturing company. It analyzes the company's processes, from wood sourcing and processing to product creation and customer satisfaction. The report details the ITO framework, breaking down the production of furniture, specifically focusing on the production of a cupboard, and highlighting the importance of each stage in ensuring product quality and meeting customer needs. A literature review explores the significance of quality management in business, emphasizing its role in customer retention and market sustainability. The report identifies challenges faced by Collectif Designs, such as limited promotional activities and specialized order fulfillment, while acknowledging the competitive advantages gained through specialization. Recommendations for improvement are also provided, focusing on expanding market reach and optimizing production processes. The report underscores the importance of quality planning, assurance, control, and improvement in maintaining customer satisfaction and achieving long-term business success.

Running head: ITO PLANNING AND STEPS FOR QUALITY MANAGEMENT
ITO PLANNING AND STEPS FOR QUALITY MANAGEMENT
Name of the student
Name of the university
Author note

1ITO PLANNING AND STEPS FOR QUALITY MANAGEMENT
Executive summary
The report aims at understanding the different aspects of the ITO with its application on the two
major processes that are being undertaken by the concerned organization. On the other hand, the
report also focuses on the assessment of the quality as a measure for undertaking the sustainable
approach of the organization. The main purpose of the report is to understand the effectiveness of
the steps of the ITO and the manner in which it helps in determining the quality of the product.

2ITO PLANNING AND STEPS FOR QUALITY MANAGEMENT
Table of Contents
1. Introduction to the company- Collectif Designs..........................................................................3
2. ITO Framework...........................................................................................................................3
3. Literature review..........................................................................................................................7
4. Identified problems and recommendations..................................................................................9
5. Conclusion.................................................................................................................................11
References......................................................................................................................................12

3ITO PLANNING AND STEPS FOR QUALITY MANAGEMENT
1. Introduction to the company- Collectif Designs
The change in the tastes and preferences of the consumers has led to the innovations
made by the multinationals and other small and medium scale industries. Development and
innovation has become the primary aim of the enterprises for maintaining the sustenance in the
markets (Kuo 2013). The evolution of the definite changes in the tastes and preferences of the
target consumers have also given rise to the changes that are being undertaken by the furniture
manufacturing companies. Collectif Designs are considering the elegance and the creativity that
is the subject of the preferences of the consumers. The company is into existence since eleven
years and is proven profitable in the market. The efficiency of the company in retaining the trust
and the loyalty of the consumers is again an important aspect affecting the growth of the
organization in the market. The company’s motto is to reach out to the people with the best
furniture in an affordable cost. It has helped the company in gaining over the market.
2. ITO Framework
The collection and the treatment of wood
INPUT TRANSFORMATION OUTPUT
Locating the places
where wood is found
Survey on the region Determining the location of the
source of the resource
Cutting off Sawmilling, Splitting and
Cutting
Determination of the main
resource and its acquisition
Bringing the logs to
the factories
Transmission of the inputs to the
concerned factory
Working on the product

4ITO PLANNING AND STEPS FOR QUALITY MANAGEMENT
Processing of the
wood and seasoning
Long storage of the woods is
being enabled
The seasoned woods are tougher
Proper storage Future utilization of the wood is
enabled
Invests on the smooth functioning
of the business concern in the
future
The procedures that are being undertaken by the organization for the proper utilization of
the resources and thereby implement the strategies for bringing in improvements in the products
helps in enhancing the production process of the commodity. The table has helped in the
understanding of the ITO framework that breaks up the functions of the processes minutely. The
inputs that are required by the company for undertaking the production vary according to the
product that is manufactured by the company (Valmohammadi and Roshanzamir 2015). The
concerned company for this report manufactures wooden furniture. Therefore, the inputs that are
required by the concerned company is different from that of any other company. The concerned
company requires timber and costly wood like amboyna for undertaking the specialized orders.
The company is based on the objective of customer satisfaction through their guaranteed delivery
services.
The collection and processing of the wood helps in the understanding of the steps that are
being taken by the company for storage. The inputs being the raw materials are being gathered
and stored, which helps in the smooth functioning of the organization in the market. The
machinery and the human resource helps in the undertaking of the functioning of the
organization while the suppliers and the investors contributes to the availability of the resources
that are required for undertaking the smooth functions of the company. The company is aimed at

5ITO PLANNING AND STEPS FOR QUALITY MANAGEMENT
serving the customers based on their individual requirements. The basic functioning of the
organization is based on the smooth functioning of the production process. Therefore, in order to
ensure the smooth functioning of the company efficient productivity of the organization. The
transformation stage that is being undertaken by the company helps the company in taking steps
for improving the productivity or the outputs of the firm.
Production of Cupboard
Input Transformation Output
Importing wood from
the store houses
Woods in the work place Section of wood as
required from the lot
Measurements taken Woods selected are measured Determining the quantity
of wood that is required
Cutting of the wood in
desired shapes
Determines the shape and size of the cup
board
Brings out a final outline
of the cupboard
Pasting, assembling
and varnishing
Creating the cupboard through fixing and
proper varnishing based on the
requirements
Finished product
Packaging Safe transmission of the furniture over to
the client
Customer satisfaction

6ITO PLANNING AND STEPS FOR QUALITY MANAGEMENT
The ITO involved in the production of the cupboard is an important function that the
organization must plan for making its progress in the market. The steps that are being taken by
the company help in determining the quality of the commodities that are being delivered. The
value of the commodity depends on the fulfillment of the requirements of the customers. The
ITO framework that is being produced in this context helps in determining the different aspects
of the change that the company is required to undertake based on the requirements of the people
(Babatunde and Adebisi 2012). The inputs that are being undertaken by the company in this
context are to determine the value of the goods to the customers. The steps that are being
enumerated helps the organization in undertaking the systematic planning and the undertaking of
the steps to succeed (Ebrahimi and Sadeghi 2013). Therefore, the company takes special care
while undertaking steps to evaluate the marketing propaganda. The raw materials like wood and
timber are being determined as an input for undertaken the processes. The very processes start
with the need of the inputs. The determination of the competition in the market helps in
determining the positioning of the commodities. The proper positioning of the commodities
helps in enhancing the sale of the commodities based on the demand. Strategies are framed
based on the availability of the product in the market (Talib, Rahman and Qureshi 2012). The
sustenance of the company is based on the sales and therefore the demand that is being faced by
the organization or the commodities manufactured by the same. The enumeration of the costs has
helped in the undertaking of the steps in order to reduce the costs. It helps in enhancing the
profitability of the organization in the market.

7ITO PLANNING AND STEPS FOR QUALITY MANAGEMENT
3. Literature review
Quality management is an important consideration that is maintained by the organizations
in order to bring in improvements in the market situation. Monitoring over the quality of the
commodity has helped the organizations in meeting the expectations of the customers
(Honarpour, Jusoh and Md Nor 2012). The sustenance of the organizations in the market is
backed with the quality of the commodities that the company aims at delivering to the customers.
Quality management is an important aspect that is being undertaken by the companies for
making their progress in the market. According to Al-Swidi and Mahmood (2012), the
management of the organization and the quality of the commodity helps the organization in
retaining the customers and thereby helps in the sustenance and the relative growth of the
organization in the international markets. On the other hand, Zhang, Linderman and Schroeder
(2012) believed that the strategic decisions taken by the company affects the progress of the
company. However, in this context the decisions taken by the company and the quality
management cannot be separated as different entities. The various decisions that are being taken
by the organization are to overcome the challenges that are being faced by the company based on
the market competition (Gimenez-Espin, Jiménez-Jiménez and Martínez-Costa 2013).
Mok, Sparks and Kadampully (2013) stated that the dependence of the companies on
the quality of the products that are delivered is an important aspect of the change that the
company is required to undertake. Monitoring over the quality of the products is an important
criterion in order to meet the expectations of the customers. Griffin (2013) believed that the
advancement and the change in the buying pattern of the customers has affected the growth of
the organizations. The modern minded customers are willing to pay high prices for quality
products. Therefore, price is never a concern for compromising the quality of the product. The

8ITO PLANNING AND STEPS FOR QUALITY MANAGEMENT
considerations that the company must undertake in order to enhance the sustenance in the market
through the retention of the customers is based on the enhancement of the quality of the products
that are being determined.
Quality management initiative that is being undertaken by the company is based on the
four factors- quality planning, quality assurance, quality control and quality improvement. The
steps play a major role in determining the different aspects of the change that is being undertaken
by the company for monitoring a product (Ngo and O'Cass 2012). The planning helps the
organization in determining the steps and the procedures that the company must undertake in
order to bring in the improvements in the products relating to the quality. Quality assurance helps
the organization in taking steps to maintain the standards and the quality of the products. It helps
the company in retaining the benchmark that they had achieved with the implementation of the
strategies to improve the quality of the products (Heizer 2016). On the other hand, quality
control helps the company in taking steps in order to make use of the strategies to retain the
quality of the products, which helps in retaining the brand loyalty of the customers. The retention
of the customers helps the organization in sustaining the brand in the market (Conti 2012). The
quality improvement is the steps where the company makes use of market surveys for
understanding the issues that are being faced by the customers while using their products. After
the collection of the feedback, the company brings in the modifications in the products in order
to enhance the quality of the products, which is based on the requirements of the customers of
the company. The steps that re taken by the customers have helped in taming steps for bringing
in improvements in the quality of the products and the services that are offered by the company.
According to Kim, Kumar and Kumar (2012), the steps taken by the company for
quality management of the product helps in determining the improvements undertaken by the

9ITO PLANNING AND STEPS FOR QUALITY MANAGEMENT
organization. The changes in the organizational structure will be helping the organization in
maintaining the sustenance in the market and therefore it is an important consideration that is
being undertaken by the company (Oakland 2014). Quality management is an important steps
that is being undertaken by the multinational companies for their growth and sustenance in the
markets. Management of the quality helps the companies in redeeming the value of the
customers and therefore wins over the confidence of the customers. It is a crucial part that helps
in the development and the growth of the organizations in the market (Campos et al. 2014).
4. Identified problems and recommendations
The problems that are being identified with the concerned company is based on the
promotional activities that the company undertook for placing their product in the market.
Although they have got opportunities and capabilities to make their growth worldwide, the
company has chosen to constrain their limits within a niche. It has reduced their capabilities of
the growth (Wang, Chen and Chen 2012). On the other hand, the concerned company also
faces the issue of specializing the orders for the individual clients which limits their scope of
high scale production. However, the specialization has helped them in gaining a competitive
advantage in the market. Unlike the other companies, the concerned company is more focused on
serving the requirements of the clients (Goetsch and Davis 2014). Therefore, the credibility of
the firm is greater than the other firms based on the quality of the products that are being
delivered by them and the customer retention rate. The issues that are being faced by the
organization are based on the lower productivity and the less promotional activities that the
company should have undertaken in order to speed up their growth process (Kahreh,
Shirmohammadi and Kahreh 2014).

10ITO PLANNING AND STEPS FOR QUALITY MANAGEMENT
The steps that the company might consider while making its improvements is based on
the decisions. The decisions help in determining the success factors of the company and the
sustenance in the line of business. On the other hand, the increase in the productivity of the
organization will be helping the organization in coping up with the increased requirements of the
customers (Dale 2015). The increase in the productivity will help in enhancing the situation of
the organization in the market; therefore, the concerned company must take steps in order to
enhance the credentials of the output. The proper understanding of the market situation of the
company is also required to be judged before taking a decision as it affects the growth of the
organization. Bringing in modifications in the systems of the organization based on the
requirements of the market and the company’s requirements of sustaining the business will help
in bringing in the improvements (Slack, Brandon-Jones and Johnston 2013).
There are various ways in which the company can take steps in order to enhance the
promotional activities undertaken by the organization. The promotional activities that are being
undertaken by the organizations are aimed at reaching out to the target customers. The influence
of the target consumers on the organizational progress is huge. Therefore, the product ion
processes and the marketing of the products are based essentially on the consumers of the
product (Wahab, Mukhtar and Sulaiman 2013). The loyalty that is being created by the
company through the delivery of the quality products has helped in retaining the value of the
customers. Therefore every company, which seeks to make its progress, has taken steps to satisfy
the needs and the requirements of the customers. It has helped in determining the situation of the
organization in the market. The essence of the quality management is huge which is based on the
satisfaction that the customer derives through the utilization of the value that is being created by
the organizations through the products or the services. The major aspects of the change that is

11ITO PLANNING AND STEPS FOR QUALITY MANAGEMENT
being undertaken by the organizations are based on the quality that is being delivered through the
products. The concerned company aims at delivering the quality products to the customers which
is again based on the preferences of the customers (Saeed and Wang 2014).
5. Conclusion
Therefore, from the above analysis, it can be stated that there is a process that is being
followed by the companies based on the inputs and the transformation and the end results of the
processes. The credibility and the profitability of the organizations depend on the quality of the
products that are being delivered. It not only helps the company in retaining the customers of the
company but also helps in the sustainable approach of the organization. The various elements
that are being inspected in this report is aimed at easing the understanding process of the
processes that are being undertaken by the organizations for checking the quality of the
deliverables. The report summarizes the processes in a nut shell which helps in the lucid
determination of the effective functioning of the organizations with the application of the
processes. The report also helps in understanding the situation of a company based in Singapore
and the processes undertaken by the company. It can be cited as an example for the better
understanding of the ITO and the effectiveness of the undertakings of the company for its
progress. Quality of the commodity plays an important role in maintaining with the expectations
of the people. Therefore, in order to satisfy the requirements of the people, the company must
take steps in order to monitor over the quality of the products that are to be delivered for
maintaining the goodwill among the customers of the company.

12ITO PLANNING AND STEPS FOR QUALITY MANAGEMENT
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