FY021 - Task 3 Case Study: Motivational Techniques at Jack Stores

This case study examines the motivational strategies employed by Tesco for their new discount store chain, "Jack Stores." The report delves into the importance of employee motivation in achieving organizational goals, particularly in a competitive market. It analyzes the application of motivational theories, including Maslow's hierarchy of needs and Vroom's expectancy theory, to enhance employee productivity and job satisfaction. The study explores the advantages and limitations of these theories in the context of the Jack Stores, considering factors like providing proper breaks, safe working conditions, social needs, and opportunities for esteem and self-actualization. The report concludes with a discussion on how these motivational techniques can contribute to the success of Jack Stores, providing insights into effective leadership and management practices. The assignment is available on Desklib, a platform offering study resources.

Motivational Techniques at Jack
stores

Table of Contents
INTRDUCTION .............................................................................................................................3
MAIN BODY ..................................................................................................................................3
Importance of motivation at the workplace..............................................................................3
Motivational theories .................................................................................................................3
Advantages and limitation of motivation theory.........................................................................5
COMNCLSUION ..........................................................................................................................5
REFERENCES................................................................................................................................6

INTRDUCTION
Motivation is why a person acts or behaves in a particular way. It also drives people's
willingness and desire to do something. ... In the world of business and management,motivation
has a specific meaning. It is all about the factors that encourage individuals to be continually
committed and interested in their jobs.
This report will cover the case study of TECO company which has announced to open
their new discount store “ Jack “ compare some of the competitors such as Aldi and Lidi
groups. Their aim is to provide less price products to the customer and this competitive
pricing will helps them to take competitive advantages. Their major focus will be their
employees motivation, and they want to make sure their employees are highly motivated to
work in the TESCO's Jack store. This will help them, to achieve their goals and growth in the
market.
MAIN BODY
Importance of motivation at the workplace
Motivation in the employees plays important roles for the company to take competitive
advantages. They give their best toward the work and help to achieve goals and objectives of
the company (Rudolph., 2016). It will be beneficial for the TESCIO company if they will focus
to motivate their employees because employees are the most important part of the company, and
they are responsible to run organizational activities. Employees from the TESCO will work in
the new stores which can be demotivate them, and they can lose their efficiency in the work.
Providing them motivation will give them a support, and they will work for the company
effectively. They will give their best to achieve the goals of the company. Motivation in the
employees of the JACK stores will allows management to meet the company's goals. Without
motivated workplace, companies could be placed in a very risky position. Motivated employees
can lead to increased productivity and allow an organization to achieve higher levels of output..
If an individual is motivated, he will have job satisfaction. Motivation will help in self-
development of individual. An individual would always gain by working with a dynamic team
and support of the others which will increase their efficiency of the work, and they can give
their best to achieve task goals and it will beneficial for the TESCO Discount stores to show
their presence in the market and gain competitive advantages.
Motivational theories

There are there are some motivation theories such as Maslow's needs of Hierarchy and
Vroom's expectancy theory. This theories can be useful for the TESCO company for their Jack
Stores.
1) Maslow's motivational theory
Physiological needs
There are some needs required for the human survival such as Air, water. Cloths and
sleep (Camaj., 2019). It is important for the superiors of the Jack stores to provide their
employees proper breaks for their food, rest etc so they can work with full efficiency.
Safety Needs
As a manager, you can account for the safety needs of your employees by providing safe
working conditions, secure compensation (such as a salary) and job security, which is especially
important in a bad economy.
Social needs
Social need such as spending time with the family, fends etc are the humans personal and
social needs so Managers of the Jack stores can provide proper lives, so they can spend some
times with their family and friends. This will motivate them a bring new energy ton work.
Esteem needs
Employees are also human, and they also deserve to get respect so company's superiors
should behave nice with their employees and communicate with them, so they can share their
problems with them. This interaction will help to motivate them.
Self actualization
describe a person's need to reach his or her full potential. The need to become what one is
capable of is something that is highly personal. This need can lead them toward the success so
managers should give them a higher responsibilities to motivate them.
2) Vroom's expectancy theory
Expectancy
Expectancy is the idea that increasing the amount of effort will increase performance (if
I work harder then I will perform better.) This is affected by: Superiors of the Jack stores can
provide support to the employees for their motivation by making available the required
resources (Bernabé-Valero, Blasco-Magraner and Moret-Tatay., 2019).
Instrumentality

Instrumentally is the process or the idea that if the employees will perform
better than the outcome will be achieved. Top increase the performance of the employee's
management of the company should provide them reward for the better performance. This will
motivate others.
Valence
Valence is the perceived value the employee puts on the outcome. For the valence to be
positive, the person must prefer attaining the outcome than not attaining it.
Advantages and limitation of motivation theory
There are some advantages of the motivation theory which can lead Jack store to achieve
their objectives and goals of the company (Yoong, Kaur and Keat., 2019). This will motivate
their employees an encourage them to achieve the objectives which will lead them toward the
success in their business. Motivation theory increase the efficiency of the employees which
can help to led them toward the success. Limitation of the Motivational theory - lack of
proper knowledge about the motivation theory can be unsuccessful for the company. This can
create jealousy among the other employees and this can create problems such as conflict
situation in the workplace of the Jack store. This will time to implement this theory in the
companies' workplace.
COMNCLSUION
AS per the report has been cover the case study of Jack Discount stores which is part of
the TESCO company. This report has been discussed the importance of the motivation in the
employees who will work in the JACK stores. This easy has been provided two theories of
motivation which will motivate their employees and also conclude advantages and
disadvantages of the applying those theories. This will help the Jack stores to take decision to
apply those theories at their workplace, and they should not apply those motivational theories to
motivate their employees for their new discount stores.

REFERENCES
Books and journal
Rudolph, C. W., 2016. Lifespan developmental perspectives on working: A literature review of
motivational theories. Work, Aging and Retirement.2(2). pp.130-158.
Camaj, L., 2019. Motivational theories of agenda-setting effects: An information selection and
processing model of attribute agenda-setting. International Journal of Public Opinion
Research.31(3). pp.441-462.
Bernabé-Valero, G., Blasco-Magraner, J. S. and Moret-Tatay, C., 2019. Testing motivational
theories in music education: the role of effort and gratitude. Frontiers in behavioral
neuroscience.13. p.172.
Yoong, Y. Y., Kaur, S. and Keat, P. H., 2019. Constructivist Learning, Vocabulary Learning
Strategies and Motivational Theories for English Vocabulary Acquisition Tool Using
Cloud Computing. International Journal of Academic Research in Business and Social
Sciences.9(13). pp.304-318.