Jackfruit Flour Business Pitch: Innovation & Marketing Strategy

This document presents a business pitch for a jackfruit flour business, targeting individuals with diabetes and obesity in India and Australia. The innovative idea leverages the health benefits of jackfruit, including its low sugar and calorie content, to address the growing concerns around these conditions. The pitch outlines the market opportunity, driven by the high prevalence of diabetes and increasing obesity rates in the target countries. It also details the proposed marketing activities, emphasizing the use of social media platforms like Pinterest and Twitter to engage potential customers. The project highlights the importance of a well-defined implementation process, including resource allocation, key activities, and partnerships. It further emphasizes the need for attractive value propositions, cost structures, pricing models, and revenue streams to ensure the success of the business venture. The assessment builds upon a previous idea generation assignment, refining the business concept and presentation skills necessary to secure investment for the proposed venture.

THINK BIG
Business idea: Selling of Jackfruit Flour

The Innovative Idea
Idea proposed in the assessment 2 is the making of
flour from Jackfruits
The target are the person with diabetes and obesity
Target countries are India and Australia
India is second to none in regards to diabetic
patients
Obesity is also becoming severe in Australia and
India as well
(Legler et al., 2015)

The Innovative
Idea continued…
People want solution to
diabetes and obesity. These
two of the most widely
spread diseases have
worried the global
population. The most
severely haunted country
from diabetes is.
(Hawley & McGarvey,
2015)

What drove for the innovation?
The two facts such as diabetes & obesity are
the problems for humanity and that the
‘jackfruits’ is immensely beneficial and full of
vitamins, minerals, proteins and other
necessary elements
Low sugar content
Less calorie producer
(Saha et al., 2016)

Is innovation a worth choice?
Indeed, it look so
Jackfruits has favorable conditions in Australia
Hence, farming and production will be favorable
Ayurvedic and Unani medicines are already very
popular in India
Hence, the concept will be highly received
(Rahaman et al., 2018) ; (Sen & Chakraborty,
2017)

Is innovation a worth choice?
Continued…
India and Australia both countries have people
suffering from obesity and diabetes
People consume a lot of fast-foods
There is no resistance from using the junk foods
Young population in India and Australia have passion
for junk foods
Trend suggest that obesity and diabetes are quite
certain at early age
Hence, the concept must make a statement
(Waddingham et al., 2015)

Innovation needs
proper implementation
of related process
•Important to identify the
required resources such as the
workers, the packing &
labeling machine, the
business developer and the
quality controller
•The innovation is supported
from effective key activities
and key partners
•Value propositions, cost
structures, pricing models and
revenue streams have been
designed for the process
•Marketing activities must be
an attractive one
(Shanaube & Bock, 2015)

Identified marketing activities
Marketing as advised in assessment 2 are
also good but lacks the attractiveness and
miss on a few of important marketing
modes
Two most useful engaging social media
sites such as Pinterest and Twitter have
not been considered
Pinterest and Twitter will be applicable
once the website is designed

Pinterest and Twitter
Twitter is more effective
than Facebook as it
provides option for
uploading four big photos
Status updates cannot be
in more than 140 words
Very big photos can be
uploaded
(Colleoni, Rozza &
Arvidsson, 2014)
Pinterest is much
more effective than
other social sites
The best part is that
it is very easier to go
to the attached story
with the photo by
just clicking on the
photo
(Guidry et al., 2015)

References

 Colleoni, E., Rozza, A., & Arvidsson, A. (2014). Echo chamber or public sphere?
Predicting political orientation and measuring political homophily in Twitter
using big data. Journal of Communication, 64(2), 317-332.
 Guidry, J. P., Carlyle, K., Messner, M., & Jin, Y. (2015). On pins and needles: how
vaccines are portrayed on Pinterest. Vaccine, 33(39), 5051-5056.
 Hawley, N. L., & McGarvey, S. T. (2015). Obesity and diabetes in Pacific
Islanders: the current burden and the need for urgent action. Current diabetes
reports, 15(5), 29.
 Legler, J., Fletcher, T., Govarts, E., Porta, M., Blumberg, B., Heindel, J. J., &
Trasande, L. (2015). Obesity, diabetes, and associated costs of exposure to
endocrine-disrupting chemicals in the European Union. The Journal of Clinical
Endocrinology & Metabolism, 100(4), 1278-1288.
 Rahaman, M. A., Rahman, A., Miah, M. G., Hoque, M. A., & Rahman, M. M.
(2018). Productivity and Profitability of Jackfruit-Eggplant Agroforestry System
in the Terrace Ecosystem of Bangladesh. Turkish Journal of Agriculture-Food
Science and Technology, 6(2), 124-129.

References continued…
 Saha, P., Das, S., Khanom, S. A., Islam, L., Begum, S., & Parveen, S.
(2016). Nutritional & Microbiological quality assessment of
dehydrated jackfruit (Artocarpusheterophyllus) seed powder. Octa
Journal of Biosciences, 4(2).
 Sen, S., & Chakraborty, R. (2017). Revival, modernization and
integration of Indian traditional herbal medicine in clinical practice:
Importance, challenges and future. Journal of traditional and
complementary medicine, 7(2), 234-244.
 Shanaube, K., & Bock, P. (2015). Innovative strategies for scale up of
effective combination HIV prevention interventions in Sub-Saharan
Africa. Current HIV/AIDS Reports, 12(2), 231-237.
 Waddingham, S., Stevens, S., Macintyre, K., & Shaw, K. (2015). “Most
of them are junk food but we did put fruit on there and we have
water” What children can tell us about the food choices they
make. Health Education, 115(2), 126-140.

Thank you