MGMT20143 Think Big: Innovation Process & Justification Report

This report describes and justifies the innovation process behind a business idea presented in MGMT20143 Think Big: manufacturing flour from jackfruit to combat diabetes and obesity, particularly in India and Australia. It highlights the benefits of jackfruit, including its low calorie and fat content, and its potential to regulate blood sugar. The report evaluates the proposed business model, focusing on key partners, activities, resources, and customer relations. It suggests improvements, especially in marketing strategies using social media and targeting Ayurvedic and Unani treatment centers in India. The report concludes that the idea and implementation process are sound, with minor adjustments needed for marketing and budget considerations.

Running head: THINK BIG
THINK BIG
[Description and Justification of the Innovation Process used in Assessment 2]
Name of the student:
Name of the university:
Author note:

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Table of Contents
1. Study background........................................................................................................................2
2. Describing the innovative idea....................................................................................................2
2.1 Summary................................................................................................................................3
3. Justifying the process...................................................................................................................4
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

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1. Study background
This paper is aimed at describing and justifying the innovation process or idea being used
in the assessment 2 on the same topic. In the assessment 2, two problems were being identified
such as diabetes and obesity. It was being shown that these are really the severe issues which are
causing the huge damages. India in particular was highlighted as a country to have the maximum
cases of diabetes. Obesity was found as another threat which is growing in India. The innovative
idea was presented just to provide a remedial process for controlling the diabetes and obesity
cases. The innovative idea was the manufacturing of flour from Jackfruit. Jackfruit has elements
in it which was felt as suitable to fight the diabetes and obesity in assessment 2. This paper is
particularly aimed at describing the idea generated in the assessment 2 and also justifying the
same.
2. Describing the innovative idea
The idea is to make or manufacture flour form Jackfruit. This was identified as
innovative in assessment 2 due to the following listed benefits of jackfruit (Shafiq et al., 2017):
 Jackfruit is believed as a weight loss agent because free of fat and quite low in calories
content which make it an easily consumable fruit. Moreover, all the nutrients can be fully
utilised due to a fact that it can be comfortably and safely consumed.
 It is also believed as diabetes friendly as despite being sweet in taste it can absorb sugar
from bloodstream. This states the point for a fact that it can also be consumed by a
diabetic patient.

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The benefits are due to following facts (Singh et al., 2015):
 It is full of minerals, protein and fiber
 It is also free of bad cholesterol and fats
 It is very low in calories
 It is contained with a diverse set of vitamins such as Vitamin C, Vitamin A, Vitamin B-
Complex, Vitamin B6, Calcium, Potassium and lot more
These are the few benefits which does not make it suitable or beneficial only for diabetes and
obesity but also for numerous others like cancer, digestion improver, blood pressure reducer,
ulcer healer, insomnia curer, eye & skin maintainer, bone supporter and nervous system booster
(Shafiq et al., 2017).
2.1 Summary
From the facts listed as above regarding the benefits of having Jackfruit, it can be said
that the idea appears as a potential move. The suitability or feasibility of the idea is much valid
for India which was already stated as one of the two potential locations for the idea. It is very
favourable for India due to a fact that it is a country where Ayurvedic and Unani are the
identified modes of treatment. In both of the treatments mode, medicines are derived from herbs
and other natural resources. Hence, the rate of absorption or the feasibility of the flour of
Jackfruit in the form of medicine will not be a surprise for the people (Shrivastava, Shrivastava
& Ramasamy, 2015). Additionally, India as stated in the “assignment 2” is second to none in

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terms of number of diabetic patients (Kaveeshwar & Cornwall, 2014). Therefore, the facts and
figure just indicate that diabetic patients will certainly give a yes to a concept which is made
from natural resources. Nonetheless, Indians have trust on natural products which is why in few
instances they even do not seek any concern from the medical experts before moving to consume
it (Imran, 2017). It just establishes a fact that if flour made from Jackfruit is appropriately
marketed; the innovative idea will certainly pay off in two locations especially in India.
3. Justifying the process
The business model used for the proposed idea in the “assessment 2” covers the
important points which are essentials to a successful business implementation. The first point is
about the key partners. In the assessment 2, (farmhouse owners, workers, a group of people for
packaging, sellers and the medical experts) were identified as the key partners. This is indeed an
effective selection of important stakeholders. Although, it is abundantly grown in Asian regions
like India, it is also farmed in the tropical region of Queensland and other parts of Australia
(Mello et al., 2015). The fact validates the point considered for key partners because the required
resources will remain available to the innovative idea.
In the key activities section, solar energy is described as for drying of ‘jackfruits’ which
is a renewable form of energy and hence, there will be no concerns for reducing the CO2
emission (Aman et al., 2015). Key resources as identified in ‘assessment 2’ are up to the mark
and will possibly deliver the expected work. The value proposition statement lacks the
attractiveness; however, it conveys the every essential element which is targeted with this
innovative idea. Customer relations and channels have been identified in ‘assessment 2’;
however, it has missed to cover one important strategy which is the use of social media sites to

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create awareness and to promote the innovation. Twitter and Pinterest can be the two very
potential social sites which connect audience with the contents and generate the new leads
(Leung, Bai & Stahura, 2015).
In the market and customers segment in ‘assessment 2’, the identified areas are good;
however, it does miss a few of areas especially in concern to India. In India, people also throng
to Ayurvedic and Unani treatment providing centres. There are government hospitals as well for
both pathy. It means that the idea must be promoted to physicians working in such centres. They
are already using the various brands reputed as supplying the Ayurvedic and Unani medicines
(Balsari et al., 2017). Cost structure has been structured perfectly. There is just a need for a good
calculation, so that, over budget or budget deficit could be avoided. Pricing models and Revenue
streams have been rightly structured. It is well planned and should deliver on the expected
outcome.
Conclusion
Therefore, the suggested innovative idea and the related process to implement it are good
with few points of consideration such as the marketing activities. The process had covered this as
well; however, did not include a few important platforms like Twitter and Pinterest. This could
really be a good way to take audience to the scripted story if the idea is supported with a newly
designed website.

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References
Aman, M. M., Solangi, K. H., Hossain, M. S., Badarudin, A., Jasmon, G. B., Mokhlis, H., ... &
Kazi, S. N. (2015). A review of Safety, Health and Environmental (SHE) issues of solar
energy system. Renewable and Sustainable Energy Reviews, 41, 1190-1204.
Balsari, S., Simon, G., Nair, R., Saunik, S., & Phadke, M. (2017). Task shifting in health care:
the risks of integrated medicine in India. The Lancet Global Health, 5(10), e963-e964.
Imran, M. (2017). The prevalence and patterns of usage of Ayurveda, Unani and home
remedies in younger adults of rural North India. International Journal of Green Pharmacy
(IJGP), 11(02).
Kaveeshwar, S. A., & Cornwall, J. (2014). The current state of diabetes mellitus in India. The
Australasian medical journal, 7(1), 45.
Leung, X. Y., Bai, B., & Stahura, K. A. (2015). The marketing effectiveness of social media in
the hotel industry: A comparison of Facebook and Twitter. Journal of Hospitality &
Tourism Research, 39(2), 147-169.
Mello, J. H. F., Moulton, T. P., Raíces, D. S. L., & Bergallo, H. G. (2015). About rats and
jackfruit trees: modeling the carrying capacity of a Brazilian Atlantic Forest spiny-rat
Trinomys dimidiatus (Günther, 1877)–Rodentia, Echimyidae–population with varying
jackfruit tree (Artocarpus heterophyllus L.) abundances. Brazilian Journal of
Biology, 75(1), 208-215.

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Shafiq, M., Mehmood, S., Yasmin, A., Khan, S. J., Khan, N. H., & Ali, S. (2017). Evaluation of
Phytochemical, Nutritional and Antioxidant Activity of Indigenously Grown Jackfruit
(Artocarpus heterophyllus Lam). Journal of Scientific Research, 9(1), 135-143.
Shrivastava, S. R., Shrivastava, P. S., & Ramasamy, J. (2015). Mainstreaming of Ayurveda,
Yoga, Naturopathy, Unani, Siddha, and Homeopathy with the health care delivery
system in India. Journal of traditional and complementary medicine, 5(2), 116-118.
Singh, A., Maurya, S., Singh, M., & Singh, U. P. (2015). Studies on the phenolic acid contents in
different parts of raw and ripe jackfruit and their importance in human
health. International Journal of Applied Science-Research and Review, 2(2), 069-073.