Jacklyn Technology: A Business Plan for Entrepreneurship Development

This report presents a comprehensive business plan for Jacklyn Technology, a new venture focused on providing advanced CCTV and sensor technology solutions. The plan outlines the company's objectives, including market share targets and revenue projections, particularly within the commercial sector in London. It utilizes the Customer Value Proposition Canvas to analyze how the technology meets customer needs, emphasizing improved night vision and metal detection capabilities. The Lean Business Model Canvas is employed to detail key partnerships, activities, resources, and cost structures. A detailed development plan covers marketing, operations, technical solutions, and human resources strategies. The report also discusses potential future developments and financial aspects, concluding with a summary of why the lean start-up merits financial investment.

Entrepreneurship
Development

Table of Contents
INTRODUCTION.....................................................................................................................................3
MAIN BODY.............................................................................................................................................3
Business objectives..................................................................................................................................3
Customer Value Proposition Canvas.......................................................................................................4
Lean Business Model Canvas..................................................................................................................5
Detail Development Plan.........................................................................................................................7
Possible future developments or changes in direction.............................................................................8
Summary: Why should someone provide finance to this Lean Start-Up..................................................9
CONCLUSION..........................................................................................................................................9
REFERENCES........................................................................................................................................10

INTRODUCTION
Entrepreneurship Development can be explained as the process of enhancing different sort of
skills and knowledge which can be helpful in conducting any sort of business activity. The most of the
successful people in the world are mainly focusing towards effective entrepreneur skills so that goals can
be accomplished. But the area where any of the entrepreneur needs to focus is on upon their decision-
making skills, thinking capabilities and specially skills and many more.
In context of the file, the new entity which has been chosen is Jacklyn Technology which will
work for delivering world class CCTV along with sensor. The main benefit of this particular technology
will allow to improve the night vision as well as it will allow to detect any of the metal equipment which
person carriers with them. In other words, the major benefit can be obtained by the commercial sector
where most of the cases take place which is related to any of the issue theft, misbehaviour with other staff
and many more. There are different topics which will be covered in this particular file which will be
related to the organizational plans and policies which they will use to introduce their business
organization in the market.
MAIN BODY
Business objectives
In this particular project, the report is being prepared on the basis of the CEO of a
company who always plays the most crucial role within the business entity. In context of the
Jacklyn Technology, it will be important for them to identify the objective of a company because
that will be the major part on which entity will work so that goals and target can be
accomplished. Talking about major objective of the company, they are planning to cover 40
percent of the commercial sector in London where they use CCTV camera as the essential
technology which they must place within the entity so that unwanted events can be controlled.
In upcoming three years company is planning to earn profit around £100000 in first year
where in second year they are willing to enhance this particular profit by 25% and in final year it
will be around 30 high as compared to second year. On the other side, for any of the
organisation, revenue section is also important because it allows the entity to attain goal and
target. In revenue, first year company is planning to generate revenue of around £217047 and in
second year it will be around £288473 and in final year it will come around £323719 (Leonidou

and et. al., 2018). Working on all of this particular area will certainly benefit entity like Jacklyn
Technology which is itself a new organisation in the market.
Customer Value Proposition Canvas
The value proposition canvas model can be explained as the business tool which is quite
effective in attaining the goals of a company. It is because it allows to understand the situation
and tries to identify whether organisation is able to perform as per the needs and requirement of
customers or not. It even expresses the point that why any of the customer should by the product
of company so that both entity and customers can be benefited. As per Part A where diagram was
prepared along with summary about the model, this will be mainly focused that what is the main
vision of the company and how they are planning each of the step. At the same time, it will be
also analysed that how customers can be benefitted which is the major focus of this particular
model.
In context of Jacklyn Technology, they are mapping the idea to improve the quality of
CCTV camera where still some of the problem are being seen during night time and related to
the protection services. In order to manage all of this services and needs, company is planning to
introduce CCTV camera which will have standard resolution which will be effective in night

mode as well (Chernopyatov and et. al., 2018). Along with this the major feature which will be
included in it is connected with detecting object of metal. Currently, in terms of business sector,
it is said that organisation has been able to perform well but still they are facing problem to
problem related to security level. It means, this is among the challenge which is creating issue for
the organisation and if organisation like Jacklyn will be able to introduce this particular feature
then huge benefit will be there for entity to take competitive lead. As this model mainly focuses
towards the target market, the main focus of Jacklyn will be towards commercial sector where
this type of problem is mainly seen. Implementation of latest technology within the organisation
will certainly allow them to being positive result which is quite necessary in attaining any sort of
goals in sort duration. Also, commercial sector will be focused by entity because quantity of
order can be in higher percentage which means there will be better opportunity to earn profit in a
very short time period (Szerb and Trumbull, 2018). In addition, it will be analysed that how cost
of manufacturing can be reduced because it will be one of the ways through which chances of
attaining positive result will increase as company will allow themselves to target small investor
who always supports in attaining goals and target. In short, this are the area where entity will
mainly focus through value proposition canvas model

Lean Business Model Canvas
Business Canvas Model can be explained as the important business tool which allow
business entity to form their strategies that how any of the activity needs to performed by entity
so that business goals can be accomplished easily. This type of model is mainly helpful for
entrepreneur because they can easily get idea that once business is incorporated what are the
main activity which entity will perform so that any sort of activity can be performed smoothly. It
is among the core model for any of the investor because it certainly allows them to understand
that whether business will be able to sustain in the market or not. In context of Jacklyn
Technology, business canvas model will give them the opportunity to decide whether goals and
target will be accomplished within the specific time period or not. The detail information about
the model upon entity has been mentioned below:
 Key Partners: There will be number of key partners for entity like Jacklyn Technology
which will allow them to accomplish their goals and target. The key partners for the
company will be their suppliers along with CCTV companies, streaming technology
provider and many more (Terzie and et. al., 2016).

 Key Activity: Managing traffic data will play crucial role for entity and at the same time
it is said that organisation is looking to work in the field of project management and
coordination. All of this activity will certainly affect business entity in positive manner.
 Key Resources: Some of the most important resources for entity in this whole process
will be traffy brand, traffy social media eye platform and many more. All of this resource
will allow company like Jacklyn Technology to attain their goals and target.
 Value Propositions: In context of the project, the major value proposition will be on
real-time traffic, CCTV camera along with different sensor technology included in it.
This will certainly allow to meet out the target of a company (Lukeš, 2017).
 Customer Relationship: The area where entity will mainly focus is self-automated
services as it can be one of the through which Jacklyn Technology can easily built a
healthy relation with their customers.
 Channels: There will be official website of the company along with different publication
will be helpful through which entity can allow themselves to settle within the market.
 Customer Segments: There are different customers for Jacklyn Technology but major
role will be played by their Researcher along with software developers. All of this
particular situation will allow entity to accomplish their goals and target.
 Cost Structure: Different types of expenses will occur within this whole project such as
salary will be needed to be paid. Secondly, there will be the requirement of CCTV, server
and many more. All of this factor will allow them to accomplish the goals of a company.
 Revenue Stream: For any of the entity sponsor always play the crucial role because it
allows them to accomplish their goals and target. In context of Jacklyn Technology, it is
said that CCTV sponsor will be the main revenue stream for the organisation.
Detail Development Plan
The Marketing Plan: The marketing plan relates to the activity which is going to be
conducted by the organisation for attracting maximum number of customers towards the
organisation. In context of Jacklyn Technology, it can be said that organisation can work with
Marketing mix which can allow them to collect each of the information which is crucial for
attaining the goals (Haghighi and et. al., 2018). Talking about the mission of the company, they
are planning to target each sector organisation where they will emphasis on delivering world
class services. The working ability of the company will not restrict here as organisation will also

work in the manner where it will try to provide service related to CCTV camera along with some
of the specific feature such as improved night vision and metal detector. In order to do effective
marketing, organisation will try to improve the quality of product so that better results can be
obtained. Finally, entity will work for the development of plans and policies according to the
available opportunity and strength of an organisation.
The Operational Plan: It need to be understood that any of the entity can perform
effectively only in the situation where they are able to operate their operational activity in a
successful manner. In context of Jacklyn Technology, it needs to be understood that their major
focus will be on enhancing the product along with quality. For this company will try to acquire
some of the high-class machinery which can allow them to speed up their work. Secondly, the
focus will be on that how entity can work in the field so that wastage can be reduced. Here,
entity will try to hire some of the highly skilled employees who can use of the effective way
through which company can attain their goals and target. All of the operation plans will be
executed as per the guidelines prepared by law because it is one of the successful ways through
which effective result can be obtained.
The Technical Solution and Information Technology Plan: This will also be one of
the most crucial plan as this plan helps to deal with the problem which are being faced by
organisation. In context of Jacklyn Technology, they will try to deal with this particular process
with the help of Program Manager and System Engineer with a framework to accomplish any
sort of technical activities. Both Program manager and IT department will try to work on
continuous improvement program which will certainly boost their program through which goals
and target can be accomplished easily (Gontareva and et. al., 2018). It is necessary to reduce
technical risk because it will certainly boost the performance of organisation which is the main
motive of company while performing any of the activity. Here, proper focus will be given on
market research because it is among one of the way through which entity can easily enhance
their performance and through which goals can be accomplished easily.
The Human Resources and Organisation Plan: Looking at the scenario of the
organisation, it is necessary to entity to identify the person they are willing to hire. It is needed to
because it is the only way through which organisation can perform as per the requirement. It can
certainly allow them to boost their performance as well. In context of Jacklyn Technology, their

Human Resource management is planning to hire some of those employees who are well
expertise in the field of technology. In addition, any of those employees who can add value to the
company with the help of innovate idea on a regular interval. All of this activity can certainly
allow the organisation to perform effectively through which goals can be accomplished easily.
On the other side, for dealing with any of the case which is related with organisational plan,
management will try to work for the formation of plans and policies with the help of effective
strategies (Sharma, 2016). Secondly, company will also look for tactical, operational and
contingency so that goals and target can be accomplished easily.
Possible future developments or changes in direction
It is essential to understand for any of the entrepreneur that business cannot be performed
in the same manner in any stage of the life because there are lots of changes which needs to be
made on a regular basis. The changes on regular basis will give idea to company to remain in
competition in the market which is quite necessary in current scenario. In order to bring changes
organisation, take the help of Pivots see Ries can be overviewed which simply explains that how
any of the entity can improve their performance in future time period. Here, it is said that for
future development company can constantly work upon introduction of new technology in their
CCTV camera which can certainly benefit them in providing effective services to the customers.
For the purpose of bringing changes within the direction proper team meetings can be done
where mutual decision can be taken. Also, for bring any type of changes within the direction,
company has the option where they can take the help of business entity which can certainly
provide them additional benefit in future time period.
Summary: Why should someone provide finance to this Lean Start-Up
It has been seen that whenever any of the new entity is incorporated, there are certain
requirement which must be fulfilled by the management of a company so that goals and target
can be accomplished. The main problem which organisation like Jacklyn Technology faces is to
manage fund. It is the responsibility of entity to manage fund because it is the only way through
which they can allow themselves to setup their business. The main reason which can be shown to
investor so that they can invest within the entity is that the idea which has been present. The lean
starts up always being new idea and concept which are totally different and new which can easily
attract a greater number of customers (Madichie, Mpofu and Kolo, 2017).

In any of lean start-up, the base of the business is based on idea which is introduced and
they way of presenting idea in the market so that competitive advantage can be taken. Only,
bring idea is not the reason that any of the person should finance the business but it is said that
this type of business does have higher probability of earning more amount of profit as compared
to other form of business. This is because the product which company will offer will be based on
the requirement of customers which will make easy for company to generate higher percentage
of revenue. This are the main reason that any of the person or financial institution must provide
proper finance to the business so that goals and target can be accomplished.
CONCLUSION
From the above discussion, it can be concluded that any of the start-up can become
successful only in the condition where it able to meet out the requirement of customer. Before
introduction of any product, proper market research is required because it is the only way for the
company through which they can allow themselves to accomplish their goals. In the same
manner, it is said marketing plan, operational plan, human resource plan is equally important for
entity because it allows to make positive decision which are quite important for any of the entity.
REFERENCES
Books & Journals
Leonidou, E. and et. al., 2018. An integrative framework of stakeholder engagement for
innovation management and entrepreneurship development. Journal of Business Research.
Chernopyatov, A. and et. al., 2018. Entrepreneurship development and business activity in the
Russian Federation. Journal of Entrepreneurship Education, 21(4), pp.1-12.
Szerb, L. and Trumbull, W. N., 2018. Entrepreneurship development in Russia: Is Russia a
normal country? An empirical analysis. Journal of Small Business and Enterprise Development.
Terziev, V. and et. al., 2016, June. Implications on social entrepreneurship development in
Bulgaria. In Ninth International Scientific Conference, Durres, Republic of Albania.
Lukeš, M., 2017. Entrepreneurship development in the Czech Republic. In Entrepreneurship in
Transition Economies (pp. 209-224). Springer, Cham.
Haghighi, N. F. and et. al., 2018. Gap analysis of current and desired states of entrepreneurship
development components in the field of ICTs in Iran. Technology in Society, 54, pp.101-110.
Gontareva, I. and et. al., 2018. Features of the entrepreneurship development in digital
economy. TEM Journal, 7(4), p.813.

Sharma, S., 2016. Entrepreneurship development. PHI Learning Pvt. Ltd..
Madichie, N. O., Mpofu, K. and Kolo, J., 2017. Entrepreneurship development in Africa:
Insights from Nigeria’s and Zimbabwe’s telecoms. In Entrepreneurship in Africa (pp. 172-208).
Brill.