Market Research Report: Analysis for Jaguar's Business Strategy

This report provides an analysis of market research methods applied to Jaguar. It examines primary research, including surveys, and explains the rationale behind their use. The report also covers secondary research, highlighting the use of existing data sources to enhance research efficiency. Quantitative research is discussed, emphasizing the use of numerical data and statistical methods to present findings effectively. Additionally, the report explores qualitative research, focusing on theoretical data and the use of existing literature to gain a deeper understanding of the subject. The report references several books and journals to support its findings, providing a comprehensive overview of the research methodologies employed. This report aims to offer a clear understanding of how these different research methods contribute to the overall effectiveness of market research for a business like Jaguar.

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Table of Contents
TASK...............................................................................................................................................1
1. What primary research will you conduct? Why?....................................................................1
2. What secondary research will you conduct? Why?................................................................1
3. What quantitative research will you conduct? Why?..............................................................1
4. What qualitative research will you conduct? Why?................................................................1

TASK
1. What primary research will you conduct? Why?
In context with Jaguar, the researcher has chosen the survey method of primary method
for collecting and assembling the data and information. There are many ways to perform market
research, that's why the organization uses one of those methods such as- interviews,
questionnaire, observations, focused groups (Brannen, 2017) . The investigator will going to
choose the most cost effective and efficient method to attain the aim and objectives of the
research, along with this, this research is conducted to collect and gather the authenticate and
reliable information.
2. What secondary research will you conduct? Why?
The researcher will do research in context with Jaguar, this research is also called desk
research, the investigator will conduct that research in which the data is already exists, in this the
existing data is collected and summarized to enhanced the whole effectiveness of the research
(Davies and Francis, 2018) . The secondary research is conducted by using online website by
which the investigator can save a lot of time and cost.
3. What quantitative research will you conduct? Why?
In respect of Jaguar, the investigator is going to conduct research for mathematical data,
in which the numerical data can be easily able to deliver the statistical data to the client. This
research is conducted to make implement the maths formulas and to make the statistical graph,
so that the data which is in numerical form can be deliver to the client in systematic way
(Johnston, 2017) . This research will conduct when the investigator want to do research and want
to ascertain the height, age and distance.
4. What qualitative research will you conduct? Why?
In context with the firm Jaguar, the researcher is going to conduct that type of qualitative
research in which the data can be deliver in theoretical manner and to conduct secondary
research in which the data is already gathered by someone else on the same topic (Silverman,
ed., 2016) . In addition with this, the data is collected from the thesis of the information which is
already gathered. By this the researcher can gain the deep understanding and the concepts of
theory.
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REFERENCES
Books and Journals
Brannen, J., 2017. Mixing methods: Qualitative and quantitative research. Routledge.
Davies, P. and Francis, P., 2018.Doing criminological research. SAGE Publications Limited.
Johnston, M. P., 2017. Secondary data analysis: A method of which the time has come.
Qualitative and quantitative methods in libraries.3(3). pp.619-626.
Silverman, D. ed., 2016. Qualitative research. Sage.
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