This report provides a comprehensive analysis of Jaguar's business strategy, evaluating its macro and internal environments. It begins with an introduction to business strategy and its importance for organizations, specifically focusing on Jaguar, a multinational automotive company. Task 1 assesses the impact of the macro environment using frameworks like PESTLE analysis, examining political, economic, social, technological, legal, and environmental factors. It also applies the Ansoff Matrix and stakeholder analysis. Task 2 delves into Jaguar's internal environment and capabilities, utilizing SWOT, McKinsey 7S, and VRIO analyses to identify strengths, weaknesses, opportunities, and threats, as well as assess internal resources and capabilities. Task 3 applies Porter's Five Forces model to analyze the competitive forces within Jaguar's market sector. Finally, Task 4 evaluates strategic planning theories, concepts, and models to devise strategic plans for Jaguar. The report concludes with a summary of the findings and provides relevant references.