This report provides a strategic management analysis of the Jaguar company, examining its external environment, SWOT analysis, and value chain. The report begins with an introduction to strategic management and its importance, followed by an analysis of the key external factors impacting Jaguar, including political, economic, social, technological, environmental, and legal considerations. A SWOT analysis is then presented, identifying the company's strengths, weaknesses, opportunities, and threats. The report further evaluates Jaguar's strategic resources and competencies using value chain analysis, exploring inbound logistics, operations, outbound logistics, marketing and sales, services, procurement, human resource management, and technological development. The report concludes by summarizing the findings and emphasizing the importance of strategic management for Jaguar's sustainable development, highlighting the impact of external factors and the benefits of effective strategies.