Impact of Globalisation on Jaguar's Business Functions: A Project Plan

This project report focuses on managing a successful business project, specifically examining the impact of globalization on Jaguar, a luxury vehicle brand owned by Tata Motors. The report outlines the aims and objectives of the project, which include understanding the economic, cultural, and ethical impacts of globalization on various business functions within Jaguar. It provides a detailed research plan, including cost estimations, scope definition, and time management considerations. A work breakdown structure and Gantt chart are included to illustrate the project's timeline and stages. The research methodology involves both primary and secondary data collection methods. The report analyzes the collected data and concludes with recommendations based on the findings, offering insights into how Jaguar can navigate the challenges and opportunities presented by globalization. The project aims to determine the positive effects of globalization on different organizational functions, providing a comprehensive overview of the topic.

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
Background of the Research...................................................................................................2
Research Plan.........................................................................................................................3
Work Breakdown structure and Gantt chart for the project...................................................6
Research Methodology and Data collection...........................................................................9
Analysis and interpretation .................................................................................................12
Recommendations on findings.............................................................................................20
Conclusion of the research...................................................................................................21
REFERENCES..............................................................................................................................23
APPENDIX....................................................................................................................................24

INTRODUCTION
Globalisation is the process of expanding of organisations at international level or
develops international influence. Each and every firm desires to expand their business at
international level for gaining maximum profit and productivity. Therefore for maintaining the
competition in the market, organisations needs to introduce their innovative products and
services due to increasing globalisation. The company taken in this project report is Jaguar which
is a luxury vehicle brand headquartered in Coventry, United Kingdom. This company is
subsidiary of Tata motors which is an Indian vehicle brand. This report will discuss the aims and
objectives of the company by producing a project management plan. Also work break down
structure and Gantt chart will be provided for determining the time frames and stages of
completing the project. A small research will be conducted for generating the knowledge
required for supporting the project. Further analysis of the gathered data will be done using
suitable tools. In the end, recommendations will be provided based on the reflection of value of
undertaking the project to meet the objectives.
Positive impact of globalisation on the businesses in UK:
Cultural impact: For expanding the business at international level, companies needs
support of their workers from various cultural backgrounds for taking their help in effectively
handling the customers of different culture during the globalisation process. By avoiding the
culture, companies can face problems and issues in achieving the sustainability in a short period
of time (Baiden and Price, 2011). With the help of various cultural backgrounds of employees,
company can maintain healthy relationship with the customers of various cultures.
Economical impact: Organisations are directly responsible for development and growth
of the country in which they are operating by creating more job opportunities, paying tax to the
local governments etc. This is the main reason for inviting the foreign organisations into a
country by the government. So, globalisation is positively effecting the growth of an economy in
a country.
Ethical impact: Government of any country forms their own laws and regulations for
organisations to operate their business ethically. Employees need to follow these ethical rules
and regulations for communicating or dealing with their targeted clients or customers. Through
this the company can maintain healthy and better relations with their customers and with the
country in which they are operating their businesses (Breese, 2012).
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Background of the Research
Jaguar is a British luxury vehicle brand headquartered in Whitley, Coventry, England and
is owned by Tata motors which is a Indian vehicle manufacturer company in 2008. Jaguar cars
was manufacturing their own cars until on 1 January 2013, the company was merged with the
land rover to form the brand Jaguar Land-rover. The company was founded in 1935 with an
objective to provide the cheap and luxury cars to the consumers for their comfort and lavish
lifestyle (Cheung, Chan and Kajewski, 2012). The company is quite successful in their
objectives as this company is a world known brand in present time. Further, the company
decided to expand the business operations in all over the world for achieving a strong brand
image in the global auto-mobile sector. For achieving the strong brand image, company needs
proper support from the various internal function of the organisation which are discussed below:
Operations: During the globalisation process of Jaguar, it needs to deal with various type
of customers which can be done with the support from their operations department for making
and maintaining the transactions in an effective manner. The operations department needs to
coordinate in work with other departments for minimising the chances of duplicating the
products. Proper communication with customers is necessary to retain them for a long period of
time and to gain their loyalty towards the brand.
Marketing: This department is responsible for conveying the information of products and
services provided by the company to their customers (Drucker, 2012). This department use
various marketing techniques and strategies for attracting the customers towards the products and
services. Support from the marketing department is necessary in expansion for providing the
information regarding the products of Jaguar in a new country. This can be done using proper
marketing techniques and required budget which can be assigned to the experienced employees
who had the knowledge regarding the demand and requirements of the customers of operating
country.
Human Resource: HR department is necessary for expansion of Jaguar for dealing with
the new customers by recruiting new candidates of the country in which they are operating.
Through these workers, company can achieve sustainability in the market as the local candidates
have the required knowledge of culture and background of the country (Duffield and Whitty,
2015).
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Finance: Finance department is responsible for assigning the budgets of operations and
to maintain the transactions of company (Edwards and Bowen, 2013). In the expansion, Jaguar
needs sufficient budget and a large number of transactions will be done which can be recorded
by the finance department. Jaguar needs support from their finance department for recording and
storing the data of transactions which are made daily for helping the company in the occurred
expenses and costs while globalising their business.
Aim: “To determine the economic, cultural, ethical and positive impact of globalisation on the
different functions of organisation” - A case study on Jaguar.
Objectives:
 To understand the concept of Globalisation.
 To evaluate the effect of globalisation on various functions of company in Jaguar.
 To determine the variations and gaps which are faced by the Jaguar during the
globalisation process.
 To understand the relationship between the globalisation and various business functions
of Jaguar.
Research Plan
Project Title To understand the positive, economic, cultural and ethical impact of
the globalisation on different business functions.
Project Plan
Company Name: Jaguar
Cost This is an important aspect for every critical and planned project.
Cost is necessary to purchase resources such as manpower,
technology, process etc. to arrive at the valid conclusion and results
(Hilton and Sohal, 2012). Project manager is required to ascertain the
cost which is required to be incurred in the entire project. For this,
the project manager has decided the budget requirement of 6000
pounds which will be divided into following parts such as resources
allocation, recruiting the specialized manpower, technology for the
survey along with the remuneration and wage to the workforce who
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worked into the entire project. Apart from this, cost is also required
for the post stage of the project such as filling and publishing of the
report. The researcher has estimated an amount of $ 50,000 for the
incurred cost in carrying out the research whereas Jaguar cars has
estimated an amount of $ 5,00,000 for the expansion process at
global level.
Scope The scope of this project is wide and beneficial for the Jaguar
company to build their business at the greater level (Lutchen, 2011).
This project will be undertaken with searching an opportunities and
potential to bring the growth and maturity to the operational stage of
the Jaguar. The project manager is required to identify the pre-
planned results and scope for the future growth of the Jaguar
business & operations. Along with this, researcher will use the
research technique to get the result and valid conclusion from the
decided aims and objectives. This project will also be undertaken to
get the appropriate information and strategies to raise the business
expectancy and also generate the profitability generation of Jaguar.
Time Time is considered as most valuable resource for this project work.
In every professional work, time management is the most valuable
and useful resource to arrive at the valid and suitable conclusion &
results. Project manager needs to decide the time required for each
and every unit of this entire project such as base and title of the
project, deciding the methodologies and process, sampling technique
along with arriving to the valid conclusion and results. Project
manager has decided the time period of 2 months from starting till
end of the project (O'Reilly III and Tushman, 2013). In this entire
period, deciding the research topic along with the resource allocation
will be done to get the best and suitable results.
Quality In this research plan, project manager is required to pre-decide the
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quality, validating and feasibility of an entire project. Quality
involves the level of maintenance, validity and feasibility to carry in
this entire research task. Project manager is required to set the level
of standard for selecting the data collection technique and method to
get an accurate quality and standard of the information.
Communication Project manager is required to use the advance communication
methods for effectively communicating with employees and
respondents in a proper manner. Here, both the channels will be used
namely oral and verbal. Along with this, effective communicating
potential is also required to get maximum people response in the
period of time (Patanakul, P., 2015). Such type of communication is
cost and time saving. Researcher is also required to have one to one
co-ordination between the workforce to complete the project with
valid conclusion and result regarding the topic of the project. Project
manager is also required to get an effective
Risk Project manager is required to do the risk analysis and assessment.
Risk involves failure to complete the project, risk of uncertainty
along with shortage of funds or resources. In this, researcher needs to
identify the risk and threat to overcome it to arrive at the valid
conclusion and results. Pre-planning is required to identify the risk
into the initial stage of the project. Such risks will be overcome by
using the appropriate methods and strategies (Rosenau and Githens,
2011).
Type of Research
Primary and
Secondary
This project will consist of descriptive research which involves the
detailed information along with analysis for arriving at the valid
conclusion and results.
Data collection methods are of two types: Primary and secondary
methods. Primary data comprises of data collected using the survey
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Quality and Quantity
through interview, observation, survey etc. Secondary data is type of
information collected through internet, newspaper, books, magazine,
journals etc. In this project, both the method will be use to get true
and reliable information before the analysis.
In quantitative research, the focus is required to be put quantity of
data using the survey technique by giving preference to interview,
observation, personal meeting etc. In this, quantity is required to do
the analysis on the bulk basis. While in the quality research,
preference will be given to feasibility and reliability of information
collected using the newspaper, Journals, Books, Internet etc.
Work Breakdown structure and Gantt chart for the project
Work breakdown structure: It is the segmentation of huge project in the smaller portions
for completing them easily and in the predetermined period of time. When the project is
segmented in small parts, it can be delivered easily in an effective manner in less time. Through
the work breakdown structure, the smaller parts can be assigned to different teams so that they
can execute them effectively. It is essential in managing and coordinating with teams whom the
portions are assigned (Sparrow, 2012). Through the hierarchical system, the desired goals and
objectives can be met with the disintegration of team in smaller parts. This work breakdown
structure involves elements like products, services, employees etc. which are necessary for
executing the work properly. This structure is helpful in deciding the necessary funds and
resources which are essential for the effective completion of project in the specified time. The
overall value of project can be determined through this structure.
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Gantt chart: It is the graphical representation of allotted time frame of the project which
is beneficial for facilitating, planning and tracing the ongoing activities of the assigned project.
In this, the arrangements are outlined in horizontal lines which indicates the measures needs to
be taken for executing the project in the given time-frame which is allotted in the initial state of
project (Thamhain, 2014). In this chart, the activities are divided on the basis of assigned period
of time. This chart provides the predetermined goals through which the employees stays aligned
with the assigned work for executing it on the time. This chart provides positive results to the
organisation in the assigned project. With the help of this chart, employees can finish their
assigned work properly in an efficient manner which will also increase the efficiency of the firm.
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Research Methodology and Data collection
Research methodology: It is an effective method which is used by the organisations for
identifying and selecting the process to analyse the topic of research. It is helpful for
organisations for evaluating the obtained results from the study of research in terms of reliability
and validity. Through this, organisations can determine the right course of action and can
determine whether the objectives are aligned with the research or not (Turner and Zolin, 2012).
Data collection: It is the process of gathering the data from the secondary and primary
sources for interpreting it in a more understandable and proper way for drawing a valid and
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meaningful conclusion in the end of research conducted. The collected data must be reliable and
valid to use in research.
Questionnaire: It is a form in which several questions which are related to the research
topic and is given to the respondents for their views and suggestions. It is helpful for collecting
the opinions and views of people to whom the questionnaire is given. Through this, the reliability
and accuracy of the data can be determined based on the views of respondents. In the present
research, the primary data was collected from the primary sources such as people, researchers
etc. who are associated with the research topic. This primary data is easy to interpret due to
which the research can be executed in the given time frame (Turner, 2016).
Questionnaire
Name:
Age:
Sex:
Contact:
Q1) Do you have proper understanding of concept “Globalisation”?
A) No
B) Yes
Q2) Do you think Globalisation has positive effect on the cultural, economical and ethical
aspects?
A) No
B) Yes
Q3) How the various types of cultures impacts the performance of the Jaguar cars
because of global trading?
A) Increase the working performance of the company
B) Decrease the brand image at international level
C) No impact
Q4) What are the barriers that restricts the Jaguar cars to enter in a new country because
of increasing globalisation?
A) Various types of culture
B) Low talented individuals
C) Dynamic nature of currency
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