Analyzing Ethics Programs and CSR at Jaguar Land Rover Automotive PLC

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This report provides an overview of Jaguar Land Rover's approach to professional ethics and corporate social responsibility (CSR). It examines how the company implements ethics programs to mitigate the environmental impact of its vehicles, particularly in Africa. The report defines ethics programs and discusses various types of programs that can be implemented to maintain sustainability and corporate social responsibility. It explores the relationship between ethics and CSR, highlighting the role of stakeholders in ensuring sustainability. The report analyzes the ethical elements and programs of the Jaguar Land Rover company, including social education, awareness programs, and training and development. It also discusses the benefits of these programs for stakeholders and the company's long-term goals. Finally, the report concludes that business ethics and CSR play a crucial role in Jaguar Land Rover's success, emphasizing their importance in reducing environmental impact and achieving the company's mission and vision.
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Running head: Introduction to professional ethics
Introduction to professional ethics
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Introduction to professional ethics
Introduction and background
The paper talks about Jaguar land Rover Company. It explains that how the company is
growing and expanding its business activities and operations globally. Further, it tells that how
the firm is implementing ethics programs to reduce and eliminate the environmental impact of its
vehicles in Africa. Along with this, it explains the elements of the ethics.
Jaguar Land Rover Automotive PLC is the holding company of Jaguar land rover limited.
It is a British multinational automotive corporation with its headquarter is located in Whitley,
Coventry, United Kingdom. The company is manufacturing and dealing in off-road and luxury
vehicles. Further, it is expanding and flourishing its business activities and operations day by
day. There are approx 37,005 employees are employed in the company. The organization is
making a good image in the market by providing excellent vehicles around the world. Currently,
Jaguar land rover is selling its products under its own name in the global market. The company
has own rights to the Lanchester, Rover marques and dormant Daimler (Clegg, Chandler, Binder,
& Edwards, 2013).
Ethics programs
Ethics programs refer to the organizational policies put in place to enhance and promote
law, rules, and regulations within the organization. These programs should be supported and
promoted by the communication efforts, procedures and cultural attributes. Various types of
ethics programs can be implemented by the company to maintain sustainability and corporate
social responsibility within the organization. Corporate social reasonability is a business
approach and policy which contributes to sustainable development by rendering economic,
environmental and social benefits to the stakeholders around the world. CSR plays an integral
and vital role in Jaguar land Rover Company to expand and explore business activities and
operations globally. CSR plays a significant role in business ethics to maintain a code of
conducts and standards within the organization (Sukitsch, Engert & Baumgartner, 2015).
Social education and awareness program can be implemented by the Jaguar Land Rover
company to maintain business ethics and sustainability within the organization. Further, training
and development and innovation programs can be executed by the firm in the organization to
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Introduction to professional ethics
create the value of the shareholders in the organization. These programs can be easily
implemented by the company to gain the competitive advantages in the global market. In this
way, the company can increase its sale and revenue in the universal market (Ganescu, 2012).
These programs help to reduce unethical behavior of the workers, top management, and
managers within the organization. The social education and awareness programs help to monitor
and focus on the business standards and laws within the organization. In addition, training and
development and innovation encourage and motivate the employees for improving the corporate
social responsibility. CSR is becoming the part of the organizational culture by implementing
these programs in the organization. These programs also create and develop social community
awareness in the organization. It will also help to meet the long-term goals and objectives of the
Jaguar Land Rover. By implementing these programs, the Jaguar Land Rover can reduce the
environmental impact of its vehicles and it can conduct business activities and operations
successfully (Mitra, 2011).
Ethical analysis of the corporate social responsibility program
There is a close relationship between ethics and corporate social responsibility. CSR is
the part of the business ethics. None of the company can survive its business activities and
operations without effective sustainability and corporate social responsibility. Stakeholders play
a vital role to maintain sustainability and CSR within the organization (Brown-Liburd & Zamora,
2014). There are various stakeholders such as local community, customers, trade unions,
suppliers, directors, managers, and workers. These stakeholders participate in social education
and awareness programs to reduce the environmental impact of the Jaguar Land Rover company
vehicles in the global market (Mason & Simmons, 2014). Further, they participate in training and
development and innovation programs to improve the unethical behavior of the employees in the
market. Along with this, social media and internet also play an essential role in social education
and awareness programs to eliminate the environmental impact of the company vehicles. The
social media also helps to expose and prevent the harmful and dangerous activities of the
organization (Brem & Ivens, 2013).
These programs provide various benefits to the stakeholders in the organization. These
programs help to build and develop the reciprocal relationship between the stakeholders and
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Introduction to professional ethics
company. It helps to reduce the environmental impact of the company vehicles in Africa and the
firm can carry the business activities and operations smoothly. It provides growth opportunities
to the stakeholders as well as the company. Further, it supports to enhance and increase the
goodwill and reputation of the company (Fatma, Rahman & Khan, 2015). The stakeholders gain
knowledge and experience by implementing training and development programs within the
organization. Further, these programs also help to increase the profit of the stakeholder in the
organization. It also improves the financial performance of the stakeholders and company as
well. Along with this training and development programs helps to attract and retain employees
within the organization. In addition, the company can launch new and innovative vehicles in
Africa. Now it is assumed that CSR provides a wide range of benefits to the stakeholders
(Bierman, 2016).
Elements of the ethics
The ethics programs such as social media and awareness programs and training,
development and innovative programs affect the growth and success of the Jaguar Land Rover. It
increases the sales and demand of the vehicles in Africa. These programs play an essential and
integral role in business ethics to maintain a code of conducts and standards within the
organization. Ethics elements play a crucial role while implementing ethics programs within the
organization (Ruiz-Palomino & Martínez-Cañas, 2014). The elements of ethics include respect,
integrity, honor, passion, results-oriented, persistence and customer focus. Ethics is considered
good for the company as well as employees. These programs also affect the elements of the
ethics. For example, training and development programs help to develop and build the moral and
self-respect of the stakeholders within the organization. Along with this social education and
awareness programs help to overcome on the competitors in the Africa and it also helps to
analyze and evaluate the risks and challenges of the global market (Huhtala, Tolvanen, Mauno,
& Feldt, 2015).
On the above discussion, it has been concluded that business ethics and corporate social
responsibility play an important role in Jaguar Land Rover company. Further, ethics programs
such as corporate social reasonability and sustainability help to reduce the environmental impact
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of the vehicles in Africa. CSR and sustainability are the essential part of the business ethics. In
this way, Jaguar Land Rover Company can attain long-term mission and vision of the firm.
References
Bierman, E. J. (2016). An evaluation of the reporting on ethics and integrity of selected listed
motor vehicle companies (Doctoral dissertation, North-West University (South Africa),
Potchefstroom Campus).
Brem, A., & Ivens, B. (2013). Do frugal and reverse innovation foster sustainability?
Introduction of a conceptual framework. Journal of Technology Management for
Growing Economies, 4(2), 31-50.
Brown-Liburd, H., & Zamora, V. L. (2014). The role of corporate social responsibility (CSR)
assurance in investors' judgments when managerial pay is explicitly tied to CSR
performance. Auditing: A Journal of Practice & Theory, 34(1), 75-96.
Clegg, B., Chandler, S., Binder, M., & Edwards, J. (2013). Governing inter-organisational R&D
supplier collaborations: a study at Jaguar Land Rover. Production Planning &
Control, 24(8-9), 818-836.
Fatma, M., Rahman, Z., & Khan, I. (2015). Building company reputation and brand equity
through CSR: the mediating role of trust. International Journal of Bank Marketing, 33(6),
840-856.
Ganescu, M. C. (2012). Corporate social responsibility, a strategy to create and consolidate
sustainable businesses. Theoretical & Applied Economics, 19(11).
Huhtala, M., Tolvanen, A., Mauno, S., & Feldt, T. (2015). The associations between ethical
organizational culture, burnout, and engagement: A multilevel study. Journal of Business
and Psychology, 30(2), 399-414.
Mason, C., & Simmons, J. (2014). Embedding corporate social responsibility in corporate
governance: A stakeholder systems approach. Journal of Business Ethics, 119(1), 77-86.
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Introduction to professional ethics
Mitra, R. (2011). Framing the corporate responsibility-reputation linkage: The case of Tata
Motors in India. Public Relations Review, 37(4), 392-398.
Ruiz-Palomino, P., & Martínez-Cañas, R. (2014). Ethical culture, ethical intent, and
organizational citizenship behavior: The moderating and mediating role of person–
organization fit. Journal of Business Ethics, 120(1), 95-108.
Sukitsch, M., Engert, S., & Baumgartner, R. J. (2015). The implementation of corporate
sustainability in the European automotive industry: An analysis of sustainability
reports. Sustainability, 7(9), 11504-11531.
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