Leadership, Management, and Strategies in Jaguar Land Rover Automotive
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This report provides a comprehensive overview of Jaguar Land Rover Automotive, examining its history, rationale, vision, and leadership approaches. The analysis focuses on the company's adoption of democratic leadership and management styles, emphasizing the involvement of employees in decision-making and strategic planning. The report details the strategies employed by Jaguar Land Rover, including decision-making processes, motivation and reward systems, and the use of groups and teams. It also discusses the implementation of these leadership and management styles and strategies within the company. Finally, the report offers recommendations for Jaguar Land Rover, suggesting potential improvements to their leadership approach. The conclusion highlights the crucial role of effective management and leadership in influencing employees and achieving organizational goals.

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Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
History and Summary of Jaguar Land Rover Automotive..........................................................1
Rationale behind the company....................................................................................................2
Vision, leadership and management style and strategies being used in Jaguar Land Rover
Automotive..................................................................................................................................2
Implementation of Democratic Leadership and Management Style and Implementation of
Strategies in Jaguar Land Rover Automotive.............................................................................4
Recommendation to Jaguar Land Rover Automotive.................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
.........................................................................................................................................................7
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
History and Summary of Jaguar Land Rover Automotive..........................................................1
Rationale behind the company....................................................................................................2
Vision, leadership and management style and strategies being used in Jaguar Land Rover
Automotive..................................................................................................................................2
Implementation of Democratic Leadership and Management Style and Implementation of
Strategies in Jaguar Land Rover Automotive.............................................................................4
Recommendation to Jaguar Land Rover Automotive.................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
.........................................................................................................................................................7

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INTRODUCTION
Leadership is a quality of an individual to influence their behaviour towards their mission
and vision (What is Leadership, 2019). It is necessary in every organisation because leaders are
the one who motivates their subordinates for accomplishing the targets which are predetermined
by the organisation. In this file the chosen organisation is Jaguar Land Rover Automotive. It was
founded on 18th January 2008 by TATA motors. The Headquarter of the company is in Whitley,
Coventry, United Kingdom where they deals in the market of automotive. In this file the
discussion will be related with the overview of the company and what are the main reason for
selecting Jaguar Land Rover Automotive for this project. Even, their will be detail information
regarding vision, leadership and management style with the help of different different examples.
Also, file will focus on the implement ion of leadership style so that outcome can be obtained
through employees of a company. At the end, the suitable recommendation will also be given to
organisation so that overall performance can be improved if there is any requirements.
MAIN BODY
History and Summary of Jaguar Land Rover Automotive.
It is one of those company which manufacture and sale the vehicle where they themselves
design and develop the car. It is one of the subsidiary company of Indian company named as
TATA motors. To provide the services to customer, this company operate its plant for 24 hour.
The registration number of company is 06477691 where working capital is £333,000,000 as per
the recent data (JAGUAR LAND ROVER AUTOMOTIVE PLC, 2018). There are around 40000
employees who are working with the company just to accomplish the organisational goal. Also
company do have the liability of around £3400000. It is one of those company which is
performing very well in the international market. Ralf Speth is the current CEO of the company
who are appointed in the year 2010. As per the recent announcement of the company they have
clearly mentioned that organisation is planning to launch all the vehicles in hybrid or electric
option. The main reason behind this decision is to provide more flexibility to the company and
with the help of this technology environment can also be conserved. In year 2015, it becomes
one of those organisation which manufacture the maximum number of vehicle within the
premisses of United Kingdom by beating Nissan which is one of the largest company in
manufacturing auto-mobiles.
1
Leadership is a quality of an individual to influence their behaviour towards their mission
and vision (What is Leadership, 2019). It is necessary in every organisation because leaders are
the one who motivates their subordinates for accomplishing the targets which are predetermined
by the organisation. In this file the chosen organisation is Jaguar Land Rover Automotive. It was
founded on 18th January 2008 by TATA motors. The Headquarter of the company is in Whitley,
Coventry, United Kingdom where they deals in the market of automotive. In this file the
discussion will be related with the overview of the company and what are the main reason for
selecting Jaguar Land Rover Automotive for this project. Even, their will be detail information
regarding vision, leadership and management style with the help of different different examples.
Also, file will focus on the implement ion of leadership style so that outcome can be obtained
through employees of a company. At the end, the suitable recommendation will also be given to
organisation so that overall performance can be improved if there is any requirements.
MAIN BODY
History and Summary of Jaguar Land Rover Automotive.
It is one of those company which manufacture and sale the vehicle where they themselves
design and develop the car. It is one of the subsidiary company of Indian company named as
TATA motors. To provide the services to customer, this company operate its plant for 24 hour.
The registration number of company is 06477691 where working capital is £333,000,000 as per
the recent data (JAGUAR LAND ROVER AUTOMOTIVE PLC, 2018). There are around 40000
employees who are working with the company just to accomplish the organisational goal. Also
company do have the liability of around £3400000. It is one of those company which is
performing very well in the international market. Ralf Speth is the current CEO of the company
who are appointed in the year 2010. As per the recent announcement of the company they have
clearly mentioned that organisation is planning to launch all the vehicles in hybrid or electric
option. The main reason behind this decision is to provide more flexibility to the company and
with the help of this technology environment can also be conserved. In year 2015, it becomes
one of those organisation which manufacture the maximum number of vehicle within the
premisses of United Kingdom by beating Nissan which is one of the largest company in
manufacturing auto-mobiles.
1
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Rationale behind the company
The main reason behind selecting Jaguar Land Rover Automotive because it is one of
those company which have performed very well after facing lots of problem in international
market. Auto-mobiles is always one of the interesting field to have research as every time there
is a chance of collecting new information which can be one of the best thing to enhance the
knowledge. As, it is one the leading brands in the sector of auto-mobile so it will be easy to take
the review of common people who are using the vehicle of this company through which pros and
cons can be understood easily.
Vision, leadership and management style and strategies being used in Jaguar Land Rover
Automotive.
As it is one of the largest company, so their main vision is come up with new innovative
ideas so that they can satisfy their customer and even they want to provide the best facilities to
their employee's who work exceptionally well for the company through which everyone can be
motivated (Dreyer and et. al., 2017).
Leadership Style Adopted by Jaguar Land Rover Automotive
In every organisation it is very important that company used which leadership style
because it shows that how any association is going to perform in future. As, leaders are the one
who motives their subordinate so that organisational goals can be achieved easily. It is necessary
that company used the best leadership style as per their requirement so that organisational
activities can be conducted easily. In context of Jaguar Land Rover Automotive, they uses
Democratic Leadership style (Feller and Schanz, 2017). It is one of those leadership style where
company try to involve all the member who are working within the premisses of organisation so
that better decision can be taken. Democratic Leadership mainly helps at the time of decision. It
can easily influence the employee who are working with the company because they everyone are
given the equal importance. It helps Jaguar Land Rover Automotive to get best from their
employee's where every workers are motivated through this kind of activity .
The reason behind adopting Democratic Leadership Style is just to reduce the concept of
inequality among the workers. If everyone will show their participation towards company then it
will be easy to change the mindset of workers who are working with Jaguar Land Rover
Automotive. Even it can easily enhance the individual performance towards company where
relation of employer and employee will show the positive impact. These are some of the reason
2
The main reason behind selecting Jaguar Land Rover Automotive because it is one of
those company which have performed very well after facing lots of problem in international
market. Auto-mobiles is always one of the interesting field to have research as every time there
is a chance of collecting new information which can be one of the best thing to enhance the
knowledge. As, it is one the leading brands in the sector of auto-mobile so it will be easy to take
the review of common people who are using the vehicle of this company through which pros and
cons can be understood easily.
Vision, leadership and management style and strategies being used in Jaguar Land Rover
Automotive.
As it is one of the largest company, so their main vision is come up with new innovative
ideas so that they can satisfy their customer and even they want to provide the best facilities to
their employee's who work exceptionally well for the company through which everyone can be
motivated (Dreyer and et. al., 2017).
Leadership Style Adopted by Jaguar Land Rover Automotive
In every organisation it is very important that company used which leadership style
because it shows that how any association is going to perform in future. As, leaders are the one
who motives their subordinate so that organisational goals can be achieved easily. It is necessary
that company used the best leadership style as per their requirement so that organisational
activities can be conducted easily. In context of Jaguar Land Rover Automotive, they uses
Democratic Leadership style (Feller and Schanz, 2017). It is one of those leadership style where
company try to involve all the member who are working within the premisses of organisation so
that better decision can be taken. Democratic Leadership mainly helps at the time of decision. It
can easily influence the employee who are working with the company because they everyone are
given the equal importance. It helps Jaguar Land Rover Automotive to get best from their
employee's where every workers are motivated through this kind of activity .
The reason behind adopting Democratic Leadership Style is just to reduce the concept of
inequality among the workers. If everyone will show their participation towards company then it
will be easy to change the mindset of workers who are working with Jaguar Land Rover
Automotive. Even it can easily enhance the individual performance towards company where
relation of employer and employee will show the positive impact. These are some of the reason
2

that Jaguar Land Rover Automotive had chosen Democratic Leadership Style (Lankoski, 2016)
(Lieder and Rashid, 2016).
Management Style Adopted by Jaguar Land Rover Automotive
In context of business, management style plays very crucial role as it decided that how
company will try to work in future. It includes planning, organising and many more. While
talking about Jaguar Land Rover Automotive they had adopted Democratic Management style
so that better plans and policies can be implemented for future just to achieve organisational
goal. It is helpful as involvement of more number of people will allow to take more reliable
suggestions in future. Here, management team provide equal opportunity to every employee's
where they can advice management that how they should work in future that work can be done in
more fluent manner. Even in this management style the communication process plays the vital
role at the time of dealing with those situation where decisions are of complex nature. There are
some of the exceptional situation where company doesn't adopt this form as it is not sure that
every time the suggestion which is being given by management team will be beneficial for
company. This is one of those management style which consumes additional time and cost for
Jaguar Land Rover Automotive. Also, it can be said that due to this style it will not be easy for
company to achieve their targets on time, although they are able to motive their employee's in
one of the finest manner (Lubberink and et. al., 2017).
Various Strategies Adopted by Jaguar Land Rover Automotive
It is necessary to for every organisation to work by preparing proper strategies so that
chances of error can be reduce. Also, employee's and employer can take the maximum benefit
from it. Some of the strategies which have been adopted by Jaguar Land Rover Automotive are
listed below:
Decision Making: In context of company of company it is important that how they take
their decision because overall performance of the company is totally depended upon it. It is
necessary that decision should be taken for shorter period of time because that will help to
implement the decision which had been taken. It is important that while taking any decision
company have collected all the relevant information because that plays the best supportive role
for any company. Here, Jaguar Land Rover Automotive have adopted step by step decision
making which is helping them to enhance the overall performance of the company.
3
(Lieder and Rashid, 2016).
Management Style Adopted by Jaguar Land Rover Automotive
In context of business, management style plays very crucial role as it decided that how
company will try to work in future. It includes planning, organising and many more. While
talking about Jaguar Land Rover Automotive they had adopted Democratic Management style
so that better plans and policies can be implemented for future just to achieve organisational
goal. It is helpful as involvement of more number of people will allow to take more reliable
suggestions in future. Here, management team provide equal opportunity to every employee's
where they can advice management that how they should work in future that work can be done in
more fluent manner. Even in this management style the communication process plays the vital
role at the time of dealing with those situation where decisions are of complex nature. There are
some of the exceptional situation where company doesn't adopt this form as it is not sure that
every time the suggestion which is being given by management team will be beneficial for
company. This is one of those management style which consumes additional time and cost for
Jaguar Land Rover Automotive. Also, it can be said that due to this style it will not be easy for
company to achieve their targets on time, although they are able to motive their employee's in
one of the finest manner (Lubberink and et. al., 2017).
Various Strategies Adopted by Jaguar Land Rover Automotive
It is necessary to for every organisation to work by preparing proper strategies so that
chances of error can be reduce. Also, employee's and employer can take the maximum benefit
from it. Some of the strategies which have been adopted by Jaguar Land Rover Automotive are
listed below:
Decision Making: In context of company of company it is important that how they take
their decision because overall performance of the company is totally depended upon it. It is
necessary that decision should be taken for shorter period of time because that will help to
implement the decision which had been taken. It is important that while taking any decision
company have collected all the relevant information because that plays the best supportive role
for any company. Here, Jaguar Land Rover Automotive have adopted step by step decision
making which is helping them to enhance the overall performance of the company.
3
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Motivation and Rewards: It is necessary that company motivates their employee's who
for the welfare of company. It can be seen that there are different kinds of wayes through which
motivation and rewards can be given and it is the choice of respective company that which one
they adopt. In context of Jaguar Land Rover Automotive, they have try to motivate and give
reward on the basis of appraisal system because appraisal system is the best way through which
anyone can motivated. Even, it helps organisation to achieve their target easily because
employee's try to work in the best manner as they are rewards in this situation.
Groups and Teams: It is beneficial for company if they work by forming different team
and groups. In context of Jaguar Land Rover Automotive, they try to make multiple number of
team where work is delegated to each and everyone so that it can be concluded is shorter period
of time. There are some of the situation where it is necessary to form groups and teams because
it is easy to tackle those situation by individual (Maylor, Blackmon and Huemann, 2016). Even
groups and teams helps to take better decision for concluding any particular project. So, it can be
easily said that forming group and teams has been one of the essential strategies for Jaguar Land
Rover Automotive.
Implementation of Democratic Leadership and Management Style and Implementation of
Strategies in Jaguar Land Rover Automotive.
Jaguar Land Rover Automotive is one of those company which have adopted
Democratic leadership and Management style which helps to take the better decision for
organisation. Here, company need to take the advices of each and every employee's who have
the better knowledge in any specific field so that better suggestion can be obtained. It is
important for leader to motive their subordinates and must try involve them for taking the
suggestion that how can change overall working environment of the company. Due to this style
company has been benefited a lot. While talking about management theory, it is necessary that
management team take the suggestion of all those employee's who are working with company.
They must try to involve maximum number of staff's at the time planning and organising
something new for the company (Meyer and Peng, 2016). For example, if company is try to
bring new technology in their upcoming vehicle then they can take the help of all those worker
who have good knowledge regarding technologies.
When it comes to adopting the strategies which have been mentioned in the above
question it is important for Jaguar Land Rover Automotive to change the polices where they
4
for the welfare of company. It can be seen that there are different kinds of wayes through which
motivation and rewards can be given and it is the choice of respective company that which one
they adopt. In context of Jaguar Land Rover Automotive, they have try to motivate and give
reward on the basis of appraisal system because appraisal system is the best way through which
anyone can motivated. Even, it helps organisation to achieve their target easily because
employee's try to work in the best manner as they are rewards in this situation.
Groups and Teams: It is beneficial for company if they work by forming different team
and groups. In context of Jaguar Land Rover Automotive, they try to make multiple number of
team where work is delegated to each and everyone so that it can be concluded is shorter period
of time. There are some of the situation where it is necessary to form groups and teams because
it is easy to tackle those situation by individual (Maylor, Blackmon and Huemann, 2016). Even
groups and teams helps to take better decision for concluding any particular project. So, it can be
easily said that forming group and teams has been one of the essential strategies for Jaguar Land
Rover Automotive.
Implementation of Democratic Leadership and Management Style and Implementation of
Strategies in Jaguar Land Rover Automotive.
Jaguar Land Rover Automotive is one of those company which have adopted
Democratic leadership and Management style which helps to take the better decision for
organisation. Here, company need to take the advices of each and every employee's who have
the better knowledge in any specific field so that better suggestion can be obtained. It is
important for leader to motive their subordinates and must try involve them for taking the
suggestion that how can change overall working environment of the company. Due to this style
company has been benefited a lot. While talking about management theory, it is necessary that
management team take the suggestion of all those employee's who are working with company.
They must try to involve maximum number of staff's at the time planning and organising
something new for the company (Meyer and Peng, 2016). For example, if company is try to
bring new technology in their upcoming vehicle then they can take the help of all those worker
who have good knowledge regarding technologies.
When it comes to adopting the strategies which have been mentioned in the above
question it is important for Jaguar Land Rover Automotive to change the polices where they
4
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need to mention that what will the criteria to reward those employee's who are working
exceptionally well for achieving the goals of organisation. It is important for them to form teams
and groups where responsibility should be given to one of the responsible and knowledgeable
person. When it comes to decision making, they must allow every staffs of the company to give
their suggestion to the company so that effective decision can be taken in future.
Recommendation to Jaguar Land Rover Automotive
From the above mentioned information it can be easily recommended that they should
change their leadership style where it must be selected as per the requirement of situations. After
that, it is important for every company to take their decision as soon as possible with the help of
expertise only but Jaguar Land Rover Automotive uses Democratic management style which
consumes additional time of the company which can be one of the major cons for Jaguar Land
Rover Automotive. This are some of the recommendation that need to be applied within the
company so that better result can be obtained in future.
5
exceptionally well for achieving the goals of organisation. It is important for them to form teams
and groups where responsibility should be given to one of the responsible and knowledgeable
person. When it comes to decision making, they must allow every staffs of the company to give
their suggestion to the company so that effective decision can be taken in future.
Recommendation to Jaguar Land Rover Automotive
From the above mentioned information it can be easily recommended that they should
change their leadership style where it must be selected as per the requirement of situations. After
that, it is important for every company to take their decision as soon as possible with the help of
expertise only but Jaguar Land Rover Automotive uses Democratic management style which
consumes additional time of the company which can be one of the major cons for Jaguar Land
Rover Automotive. This are some of the recommendation that need to be applied within the
company so that better result can be obtained in future.
5

CONCLUSION
It can be concluded from the above file that management and leadership plays very
crucial role for every type of company. It helps to influence employee's through which targets
can be accomplished easily. Democratic leadership and management is one of those management
style which helps company to take suggestion from different person. It can also be understood
that if any organisation adopt different strategies for completing their task then it will help to
motivate all the employee's who are working in the organisation.
6
It can be concluded from the above file that management and leadership plays very
crucial role for every type of company. It helps to influence employee's through which targets
can be accomplished easily. Democratic leadership and management is one of those management
style which helps company to take suggestion from different person. It can also be understood
that if any organisation adopt different strategies for completing their task then it will help to
motivate all the employee's who are working in the organisation.
6
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REFERENCES
Books & Journals
Dreyer, B. and et. al., 2017. Upsides and downsides of the sharing economy: Collaborative
consumption business models' stakeholder value impacts and their relationship to
context. Technological Forecasting and Social Change. 125. pp.87-104.
Feller, A. and Schanz, D., 2017. The three hurdles of tax planning: How business context, aims
of tax planning, and tax manager power affect tax expense. Contemporary Accounting
Research. 34(1). pp.494-524.
Lankoski, L., 2016. Alternative conceptions of sustainability in a business context. Journal of
cleaner production. 139. pp.847-857.
Lieder, M. and Rashid, A., 2016. Towards circular economy implementation: a comprehensive
review in context of manufacturing industry. Journal of cleaner production. 115. pp.36-
51.
Lubberink, R. and et. al., 2017. Lessons for responsible innovation in the business context: A
systematic literature review of responsible, social and sustainable innovation practices.
Sustainability. 9(5). p.721.
Maylor, H., Blackmon, K. and Huemann, M., 2016. Researching business and management.
Macmillan International Higher Education.
Meyer, K. E. and Peng, M. W., 2016. Theoretical foundations of emerging economy business
research. Journal of International Business Studies. 47(1). pp.3-22.
Online
JAGUAR LAND ROVER AUTOMOTIVE PLC. 2018. [Online] Available Through
<https://uk.globaldatabase.com/company/jaguar-land-rover-automotive-plc#overview>
What is Leadership?. 2019. [Online]. Available Through: <https://stevenmsmith.com/what-is-
leadership/>.
7
Books & Journals
Dreyer, B. and et. al., 2017. Upsides and downsides of the sharing economy: Collaborative
consumption business models' stakeholder value impacts and their relationship to
context. Technological Forecasting and Social Change. 125. pp.87-104.
Feller, A. and Schanz, D., 2017. The three hurdles of tax planning: How business context, aims
of tax planning, and tax manager power affect tax expense. Contemporary Accounting
Research. 34(1). pp.494-524.
Lankoski, L., 2016. Alternative conceptions of sustainability in a business context. Journal of
cleaner production. 139. pp.847-857.
Lieder, M. and Rashid, A., 2016. Towards circular economy implementation: a comprehensive
review in context of manufacturing industry. Journal of cleaner production. 115. pp.36-
51.
Lubberink, R. and et. al., 2017. Lessons for responsible innovation in the business context: A
systematic literature review of responsible, social and sustainable innovation practices.
Sustainability. 9(5). p.721.
Maylor, H., Blackmon, K. and Huemann, M., 2016. Researching business and management.
Macmillan International Higher Education.
Meyer, K. E. and Peng, M. W., 2016. Theoretical foundations of emerging economy business
research. Journal of International Business Studies. 47(1). pp.3-22.
Online
JAGUAR LAND ROVER AUTOMOTIVE PLC. 2018. [Online] Available Through
<https://uk.globaldatabase.com/company/jaguar-land-rover-automotive-plc#overview>
What is Leadership?. 2019. [Online]. Available Through: <https://stevenmsmith.com/what-is-
leadership/>.
7
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