Operations, Logistics & Supply Chain Management: A Report on JLR

This report provides an overview of operations, logistics, and supply chain management, using Jaguar Land Rover as a case study. It discusses key concepts such as logistics mix, inventory management, capacity planning, and the triple bottom line (people, planet, profit). The report analyzes Jaguar Land Rover's approach to quality management, including continuous improvement and supplier quality, and explores how the company integrates social, economic, and environmental considerations into its operations. It also highlights the importance of logistics in meeting customer needs, gaining a competitive advantage, and optimizing distribution channels. The report concludes with recommendations for Jaguar Land Rover to further enhance its operations, logistics, and supply chain strategies. Desklib is a valuable resource for students seeking similar solved assignments and past papers.

Understanding Operations, Logistics and
Supply Chain Management
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Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
Logistic Mix: ...............................................................................................................................5
Managing inventory:....................................................................................................................6
Capacity: .....................................................................................................................................7
Triple bottom line – ....................................................................................................................7
Benefits of the triple bottom line.....................................................................................................8
RECOMMENDATION...................................................................................................................8
CONCLUSION................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
Logistics is based on the differentiator in terms of final bottom line of physical tangible
goods in the organization which enables either a lower cost and providing the higher values
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(Copacino, 2019). It is the most cost-effective concept that focused on the traditional areas in
logistics with high values income into the different pictures. It may be intangible and tangible in
the initial stages of good and services. Supply chain management is a process of planning and
managing activities that involved in terms of procurement and sourcing. Sometimes, it including
the collaboration, coordination with channel partners in which supplies good and services
(Heizer, Render. and Munson, 2016). It is integrated part of overall business that help for
analysed demand management across manufacturing company. Operation management is
another process to design, control and execute the operations that easily convert resources into
the desirable goods. It also implemented in the business strategy of organization. In this report, it
will discuss about the concepts and theories which applicable in the logistics and supply
management. it will describe that how considered the social, economic and environmental
consideration of organization. This report will choose two different area in managing operation,
logistics and supply chain such as Logistics Mix or managing quality (Prajogo, Oke. and
Olhager, 2016).
MAIN BODY
Overview of company:
Jaguar Land Rover is based on the British multinational Automotive company with its
headquarters in Whitley, United Kingdom. It has a subsidiary of Tata Motors since they found it
form the acquisition of Jaguar limited in 2008 (Baker, Croucher. and Rushton, 2017). The Tata
group established the jaguar company and it was used as holding business for the acquisition
from ford of the business’s enhancement. In 2011, the manufacture company has that it would be
investing 355 million for consecution of new engine in different areas. Currently, the
organization sells vehicles under within Land Rover Marques and jaguar. It has launched
different type of products in market place such as Rover Discovery, Rover velar, Rover Sport
and Discovery sport. Jaguar land rover is mainly focused on the six different facilities in terms of
research and development, manufacturing and vehicle assembly. On yearly basis it always
invested total £1,411 million in research development because they are mainly focused on
designing new model so as many customers attract towards new products in global marketplace
(PapaFernandes.and et.al., 2017).
Managing Quality:
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Increasing the global competition level over past decade which has forced Jaguar
automotive company to improve their product quality and efficiency. It can be used the different
type of management tool that are directly related to the business improvement which has become
strategic issues for company in today’s environment (PapaFernandes.and et.al., 2017). The
project quality can be seen in different manner in which considered the factors of quality and
what type of evaluation help to improve overall services. Jaguar is basically choosing the
comprehensive approach in term of business strategy and management that makes members of
organization which participate with basic aim of improvement its overall functionality.
Automobile quality management is based on the ISO standards to concern about different
processes (Alicke, Rexhausen. and Seyfert,2017). There are various types of automobile
manufacturing countries drastically reduced their activities because it has generated the
significant issues related the quality. On the other hand, jaguar use an appropriate Quality
standard concept which significantly progress in global world. In competitive environment, it is
considered the quality principles and containing the specific requirements and supplier that have
a make effort to fulfil. Sometimes, it is generating complicated issues when supplier work with
several manufacture at same time (Alicke, Rexhausen. and Seyfert,2017).
In area of managing quality of Jaguar Automotive industry, it can be used quality
management techniques and tools such as continuous improvement, statistical process control
and concurrent engineering. These are different types tool which help for identifying its proper
quality practices that are likely to improve quality of products (Alicke, Rexhausen. and
Seyfert,2017).
Continuous improvement: it is basically taking into account that consumer expectation
always being changing as per demand, in this way, it has required to improve the design pattern,
structure, layout and also try to eliminate defects which can be prevented (PapaFernandes.and
et.al., 2017).
Improve supplier Quality: It is a part of TQM which apply to Jaguar itself but supplier
quality management extends to the outside suppliers. It will create philosophy that supplier strive
to meet the specific need and requirement of organization (Baker, Croucher. and Rushton,
2017).
In terms of Total quality management, Jaguar apply the Joseph Juran’s theory that focus on
the quality of goods and services. According to theory, it is made up of planning, improvement
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and control which has successfully maintained overall quality management processes. In this
way, Jaguar has performed different operations and functions. it must aware about the
opportunities and requirement for improvement (PapaFernandes.and et.al., 2017). It also
determined the improvement goals which organise to meet expectation of Jaguar. Sometimes, the
automotive company is also providing training to the employee so as they can easily understand
demand of customer and develop a new product according as per requirement. In this way,
Jaguar will easily track all records where it is necessary to improvement in the logistics, supply
chain management (Baker, Croucher. and Rushton, 2017).
Jaguar will use total quality management tool in their business to improve quality which
specify the areas that has been identified. It can be divided into “Soft” and “Hard” element
applicable for quality improvement. The soft element is based on the human and its development
culture activities to understand about the concept of total quality management. it is mainly
supporting on the implementation process (Alicke, Rexhausen. and Seyfert,2017). On the other
hand, Hard element is the best practices which performed improvement process.
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The Soft element including top management support, improvement of leadership development,
involvement of training and development session. On the other hand, The Hard element
including improve supplier quality, improve manufacturing process and satisfy customers
(Baker, Croucher. and Rushton, 2017).
These are simplest factors in terms of Total quality management which help to improve
the quality of automotive company standards. It is the best practises to gain the manufacturing
quality towards the operations, supply chain improvement of Jaguar.
Logistic Mix:
It is defined the logistics of physical items that usually involve the integration of information
flow, production, inventory, warehousing, material handling etc. these are different types of
processes perform to manage overall business (Prajogo, Oke. and Olhager, 2016). In global
market, it is becoming important part of Jaguar automotive company which lead to identify
consumer needs, competitive advantage and trade of liberalization. Furthermore, it has
significantly changed the concern of customer since they are demanding in terms of quality, time
in order to fulfilment of business requirement in proper manner.
A channel of distribution occurs in between one or more organization, who participate in the
flow of goods and services from the consumer. Jaguar automotive company is used the
transaction channel that concerned with transfer of ownership (Baker, Croucher. and Rushton,
2017). It is also negotiated with the other suppliers regarding sells and contract. To extend the
business of Jaguar in global market which require to well run overall distribution system. it also
added more values and time by placing good in markets (Alicke, Rexhausen. and Seyfert,2017).
The organization is also identifying the raw materials that used in the product development
which are depends on different factors. At that time, Distribution channel that used by Jaguar to
serve the different type of characteristic of products (Alicke, Rexhausen. and Seyfert,2017). It is
designed to operate distribution system that attain the specific level of consumer services. Each
channel members carefully selected by jaguar and decide that what type of relationship seek with
each of its intermediate partners. In this way, automotive company established such type of
network.
In terms of logistics process, transportation is much narrow view which concerned about
the physical distribution from one place to another (Prajogo, Oke. and Olhager, 2016). in order
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to until products or goods are delivered top the customer. The Jaguar firm is using transportation
services of logistic management which may involve liaison, planning, order processing,
purchasing, warehousing and material control. It easily managed the level of services where
customer demands fulfil and jaguar can afford (Alicke, Rexhausen. and Seyfert,2017).. The
transportation and storage of raw materials is another type of physical distribution that occurs in
Jaguar company where other channel members move good from the site of production to another
location. Transportation generally represents the greatest distribution price or cost (Baker,
Croucher. and Rushton, 2017).
Managing inventory:
Within a Fast paced B2B environment ,it must be challenges for the managers of the Jaguar to
manage their inventory within a proper sequence. The tools of the Jaguar enables to track
inventory all over the multiples touch points as well as display within stocks. It includes to
enable or not enable to display inventory level for the consumers regarding the front end within
the item basis. It enables to purchase or not purchase the items that have negative theory of
inventory (Heizer, Render. and Munson, 2016). It allows to keep not visible or visible if they
fall under the certain inventory level .It has the capacity to display both inventory that available
for sale as well as inventory on the hand. During the order spikes it able to prevent over selling.
Capacity:
Jaguar land Rover transit both of its brands over the past four years. It invest about the 10
billions as well as doubling sales (Prajogo, Oke. and Olhager, 2016). It able to supply the chain
as well as external engagement. It supply harness its chain of supply as well as external
engagement to assist the growth regarding the Logistics and supply conferences. It has also
developed an aluminium vehicle architecture which is technically advanced. It consider all new
technology as it not only represents an important milestone but its is crucial for the consumers.
This considers as the unique developed architecture will be more scalable and modular (Alicke,
Rexhausen. and Seyfert,2017) .It allows that not to enter but also finish the aggressively within
the excising of new markets,new segments for both the brands and success with more scope that
even before than to begin the delivered a broad range of the products that particularly for the
demands of the customers.
JLR plans the more 50 new products over the next five years as well as it creates the high
opportunities for the United Kingdom. It is considers as the challenging approach of the
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partnership with the stakeholders that is crucial to realize financial benefits as well as
employment for the United Kingdom (Baker, Croucher. and Rushton, 2017).
Triple bottom line –
It is considered as the framework that consider that the companies focuses on the
environmental and social concerns on about the profits. Instead of one bottom line it focuses on
the three areas,Environmental ,Social and Economic that influences of the Jaguar company.
These bottom line are also considered as 3P's such as people,planet as well as profit (Prajogo,
Oke. and Olhager, 2016).
Social- It is considered as the employees who work within the Organization, Another way that
how much benefit a Firm like Jaguar how much get benefit from the society. As per the tipple
bottom line, Jaguar pays fair wages as well as takes steps to assure working conditions of the
Humane at supplier factories (Alicke, Rexhausen. and Seyfert,2017).
Environmental- A poll of 2016 revealed that the 64 percent of world population is afraid to
about the global warming. Opinion of the public indicated that due to the environmental
degradation it harm the environment of the earth that also bear the cost. The planet of the tripple
bottom line also indicates that the Jaguar firm tries to reduce the footprint that are also
considered as the ecological footprint and many more. These efforts are also included investing
within renewable energy ,reducing waste as well as managing natural resources with more
efficiently,reducing waste as well as Improving logistics (Alicke, Rexhausen. and Seyfert,2017).
Financial- Every business pursues financial probability ,as it is considered as one of the part
regarding business. It also identifies hat profit isn't diametrically opposed to the planet or people.
Profit is quite close to the traditional measures regarding success of the business. such as
Benefits of the triple bottom line
By Pursuing Tripple bottom line it begins to enhance the accountability as well as
transparency of the Jaguar operations. It's key benefits to the firm is that it can attract the new
costumers,attract the best talent and also improves the level of the productivity (Prajogo, Oke.
and Olhager, 2016).
It Encourages measurement of extent of sustainability and environmental impact. It also
encourages business that may able to think beyond the narrow measure regarding the
performance of the business such as profit (Prajogo, Oke. and Olhager, 2016).
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RECOMMENDATION
Jaguar Land rover is considered as the United Kingdom best manufacturing firm
regarding the premium vehicles, It is recommender that the government support measures to
increase innovations as well as engineering skills to assure the Future of the Britain's
manufacturing competition . Engineering business like jaguar land rover requires the education
system so that it can deliver a high quality,as it recommanded that up to date technical education
allows so that the young people able to join the business as well as supply chain with the relevant
skills. It will enhance to develop knowledge of electronics as well as computer aided designs. It
will also assist to encourage and inspire to consider a career within engineering as well as
manufacturing. For the Geneva international auto show the company expected to re- emphasis
its commitment to the United Kingdom.
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CONCLUSION
It is concluded from the above study that supply chain management is very important for
the organisations. Supply chain management is every essential for the business organisations as it
helps to perform the work on time as it is essential for the business. Logistics refers to the supply
of goods to different locations of nations and various regions outside nations. Also the company
like jaguar are using the supply chain management for efficient functioning of the organisations.
Smooth flow of the organisations required that supply chain management considers all the
factors that help the organisation to grow towards success. The growth and success of the
organisation is possible only if the supply chain management of the success of the organization is
going appropriately towards the right direction. Companies have to consider all the factor that
are responsible for the success of the organisation including supply chain management in
company.
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REFERENCES
Book and Journals
Alicke, K., Rexhausen, D. and Seyfert, A., 2017. Supply Chain 4.0 in consumer goods. Mckinsey
& Company.
Baker, P., Croucher, P. and Rushton, A., 2017. The Handbook of Logistics and Distribution
Management: Understanding the Supply Chain. Kogan Page Publishers.
Copacino, W.C., 2019. Supply chain management: The basics and beyond. Routledge.
Heizer, J., Render, B. and Munson, C., 2016. Operations management. Pearson Australia Pty
Limited.
Papadopoulos, T., Gunasekaran, A., Dubey, R. and Fosso Wamba, S., 2017. Big data and
analytics in operations and supply chain management: managerial aspects and practical
challenges. Production Planning & Control.28(11-12). pp.873-876.
Prajogo, D., Oke, A. and Olhager, J., 2016. Supply chain processes: Linking supply logistics
integration, supply performance, lean processes and competitive
performance. International Journal of Operations & Production Management.36(2).
pp.220-238.
Saenz, M.J., Koufteros, X., Touboulic, A. and Walker, H., 2015. Theories in sustainable supply
chain management: a structured literature review. International Journal of Physical
Distribution & Logistics Management.
Wang, G., Gunasekaran, A., Ngai, E.W. and Papadopoulos, T., 2016. Big data analytics in
logistics and supply chain management: Certain investigations for research and
applications. International Journal of Production Economics.176. pp.98-110.
Fernandes, A.C.and et.al., 2017. Supply chain management and quality management integration:
A conceptual model proposal. International Journal of quality & reliability
management.34(1). pp.53-67.
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