Jaguar Land Rover: PESTLE, SWOT, and Macro-Environmental Factors

This presentation offers a strategic analysis of Jaguar Land Rover, a prominent player in the automotive industry. It commences with an introduction outlining the scope of the presentation, which includes a PESTLE analysis, SWOT analysis, and an examination of the macro-environmental factors impacting the company. The PESTLE analysis delves into the economic, social, technological, environmental, and legal factors influencing Jaguar Land Rover's operations, highlighting aspects such as government spending, social attitudes, technological innovation, environmental regulations, and legal compliance. The SWOT analysis assesses the company's strengths, weaknesses, opportunities, and threats, providing insights into its internal capabilities and external environment. Furthermore, the presentation discusses the interrelationship between these factors and their impact on the company's performance and strategic decisions. The analysis considers how political and economic factors, such as taxation, employment, and purchasing power, affect Jaguar Land Rover's market position and growth. The presentation concludes by summarizing the key findings and the strategic implications derived from the PESTLE and SWOT analyses, offering a comprehensive overview of Jaguar Land Rover's business environment and strategic considerations. References to academic sources are included to support the analysis.

Business and Business Environment

INTRODUCTION
 This power point presentation will underline the Pestle
Analysis, Swot Analysis and macro environmental factors
which effects the private organisation of Jaguar Land rover.
 Jaguar Land rover is popular for world class manufacturing
business of the customized car bodies by using advanced
machines and devices.

PESTLE ANALYSIS
Economic Factors: The modifications within the government spending adjust the
jaguar method of charge for production or the development. The decreased
investment of government within the vehicle industry or any much less borrowing
and lending negatively affects the development of jaguar.
Social Factors: The social aspect specializes in the forces occur within the society.
Family, buddies, colleagues, acquaintances and the media are social factors. These
elements can have an effect on attitudes, evaluations and pastimes of company. So, it
affects income of product and revenues earned.

PESTLE ANALYSIS
Technological Factor: Jaguar is popular for the usage of innovative structure in its car
layout and manufacturing. The auto mobiles have been added with e-performance
modals having a shrewd system to optimise the efficiency.
Environmental Factors: Jaguar gives an utmost importance to addressing the
environmental issues as a motor industry producer. It has carried out various
regulation to make certain minimum emission and wastage.

PESTLE ANALYSIS
Legal Factors
 Legal factors are external factors which describes how the law affects the
manner in which the company functions and customers behave.
 Product transportation, income margins, and viability of certain markets are
all examples of things which can be encouraged by legal factors.
 legal factors include all the laws and provisions which affect company's
policies. It includes taxation policy, fiscal policy, provisions regarding
import and export, etc.

Swot analysis
STRENTH
Quality of jaguar auto-mobiles is high, value of product in global brand is
effective and strong as well.
Upgraded channels and effective distribution measurement of product in
emerging economy is helping firm in managing growth in market share.
The car manufacturing firm has strong basis for research and development
which helps the firm in managing stable market functioning. The efficient R & D
is also beneficial for the business in managing customer needs and demand.

CONTINUE
WEAKNESS
Less coverage area of market in rural market which is the weakness for jaguar to
reach and supply the commercial vehicles in every possible market.
Product of jaguar is limited and range of supply is less as compare to other
companies.
Issues of labour cutting in jaguar after acquisition of jaguar by tata.
OPPOURTUNITY
Demand and supply of automotive is increasing where company can focus on
managing resources and manufacturing with regard to environmental concerns.
Offering product for rural areas to customised the product and renew the
classification of luxury vehicles.

CONTINUE
THREATS
 Price of fuel is increasing, it may cause a
drawback for jaguar to compile the cost
and expenses of fuel.
 Cost of raw material and resources will
increasing and relevant sources of
supply has to leading the variety of
deferred material.
 Facing challenges of designing and
using new technology for increasing the
rate and level of product or their
productivity.

Strength and weaknesses of Jaguar and
its macro environment
 Political factors can affect a business through making the marketplace
surroundings more or less pleasant for that company.
 In addition to this, political factors no longer have a right away impact but, it
also affects different elements as properly that may have a substantial effect
at the business and its running environment.
 Increasing or lowering charge of taxes is the best instance of a political
element.

CONTINUE
 Another vital factors of the economy that affects a jaguar operation, are the
fee of earnings and employment team in a specific country.
 For e.g.: During the financial upswing, opportunities for jobs are available to
enable humans to generate earnings and have a more potent purchasing
power.
 Nonetheless, the purchasing power of the majority goes down, as
employment density and the fee of profits goes up during the recession
period in a given monetary surroundings.
 This situation affects the decisions of jaguar regarding the growth and
income of the company.

CONCLUSION
The presentation analysed strategic analysis of Jaguar Land rover with the help
of Pestle and swot analysis and identified interrelationship of strength and
weakness with external macro factors

References
Kolk, A., 2016. The social responsibility of international business:
From ethics and the environment to CSR and sustainable
development. Journal of World Business, 51(1). pp.23-34.
Chang, J.F., 2016. Business process management systems: strategy
and implementation. Auerbach Publications.
Pearson, R., 2017. Business ethics as communication ethics: Public
relations practice and the idea of dialogue. In Public relations
theory (pp. 111-131). Routledge.