Jaguar and Land Rover: Sales, Marketing, and Digital Content Plan

This report provides a comprehensive analysis of the sales and revenue decline experienced by Jaguar and Land Rover. It begins by examining the company's background and its place within the automotive industry, followed by an application of Porter's Five Forces Model to understand the competitive landscape. The report then delves into a competitor analysis, identifying key rivals and evaluating their market strategies. A significant portion of the report is dedicated to identifying the major issues contributing to the sales downturn, including sales crises, quality concerns, and ineffective research and development. To address these challenges, a detailed digital content plan is proposed, outlining target markets, strategic platforms, campaign messaging, and implementation strategies. Finally, the report concludes with strategic recommendations aimed at improving revenue and competitive advantage for Jaguar and Land Rover.