Strategic Analysis of Jaguar Land Rover Business Operations Report

This report provides a comprehensive analysis of Jaguar Land Rover's business strategy, examining both the macro and internal environments. It begins with an introduction to business strategy and its importance, followed by an analysis of the macro environment using a PESTLE analysis to identify political, economic, social, technological, legal, and environmental factors affecting the company, with a specific focus on the impact of Brexit. The report then delves into an internal business analysis, employing SWOT and VRIO frameworks to assess the company's strengths, weaknesses, opportunities, threats, and core competencies. Finally, it discusses the application of various theories, models, and concepts to formulate a strategic management plan for Jaguar Land Rover, culminating in a conclusion and references.