Analyzing Jaguar Land Rover's Supply Chain and Operational Strategies

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Understanding Operations, Logistics and Supply Chain
Management
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Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................4
Conclusion.......................................................................................................................................5
Reference List..................................................................................................................................6
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Introduction
The essay will include the various aspects related to exploring the different operational aspects
and activities, logistics and the supply chain management within the automotive Company,
Jaguar Land Rover in the country of United Kingdom. The automotive industry is related to the
manufacture of cars that are made by integrating the technologically advanced and modern
features and designs within the market of UK. Supply chain and Operations management has a
wider range of operational activities under it and the different activities related to the
management of supply chain in the Company Jaguar Land Rover tends to ensure that the
different operational tasks and activities are implemented properly within the Company. The
Company Jaguar Land Rover tends to provide support and aid to the numerous people and helps
in providing more than 2, 00,000 people the jobs and employment opportunities through the
efficient utilization of its supply chain strategies and management (Drivemidlands.co.uk.2019).
The inventory and stock management is established in a proper and efficient way through
abiding all the processes that help in smooth functioning of varied range of activities going on
within the Company.
Jaguar Land Rover Company tends to ensure that the manufacture, growth and development of
the infrastructural frame work being established within the Company is of very high quality and
ensures the smooth functioning of the variety of activities and features continuing within the
Company. According to Mangan et al., (2016), the supply chain being developed within the
Jaguar Land Rover Company tends to adhere to the specific strategies within the organization to
develop the different operational activities and services going on within the Jaguar Land Rover
Company. The logistics and the operational management approach followed within the activities
of the Company tend to maximize their profits and productivity and develop very high
performance within the Company. Jaguar Land Rover tends to manufacture and develop luxury
and high class cars that are flexible and can generate higher profits and productivity within the
organization operating in the country of United Kingdom. Logistics involves the collection and
accumulation of the various spare parts and its combination with the technological methods and
concepts to develop the different products and luxury cars integrated with the modern and
advanced services.
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Jaguar Land Rover tends to generate revenue of more than 2500 crore in GBP in the market of
the country of United Kingdom. Jaguar Land Rover tends to have its headquarters in the region
of Whitley in the country of United Kingdom. Jaguar Land Rover has more than 40,000
employees working for them in order to ensure the smooth completion of the operational tasks
and activities happening within the organization. The net income generated within the Jaguar
Land Rover is more than 1.5 million in GBP. The strategy of the organization is to integrate
newer and modern technologies to develop the cars and modern sports utility vehicles to provide
brand new experience to the customers and provide them the services that they had never
experienced before. The Company will follow the supply chain management and the Total
management quality operational management approach within the organization to achieve their
targets and goals in developing the various products.
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Discussion
According to Harford (2017), the supply chain management followed and practised within the
Jaguar Land Rover Company has helped the Company to reap benefits for them in ensuring the
development of modern and technologically integrated products and services that helped them to
provide substantial services to the customers. Jaguar Land Rover Company intended to adopt the
specific technologically driven strategies to establish the varied range of luxury cars and sports
utility vehicles and cars for the customers. Jaguar Land Rover Company tends to adhere to the
specific strategies and modern policies to provide luxury cars and vehicles to their customers
give them the perfect services that they expect. According to Collins (2018), the management of
the Company tends to spend a considerable sum of money to establish the research development
and establishment facilities and services that ensure that the customers get the well-designed and
advanced products that caters to the needs and requirements of the customers.
Jaguar Land Rover Company spent more than 1400 million in GBP to establish the various
research centres and centres that provide them the aid to perform the varied range of operational
and manufacturing operations to implement the different services within the automotive
Company. The Company tends to bring about certain transformations within the supply chain
management strategy used to develop various products and services under the organization. The
Jaguar Land Rover Company tends to adopt practices to integrate the electric vehicles and power
train facilities within the manufacture of its different cars and vehicles produced within the
organization. The strategy developed in evolving the supply chain by the Jaguar Land Rover
Company tends to devise specific strategies to ensure smooth completion of the operational tasks
and activities that helped in providing more than 1200 jobs and employment opportunities to the
numerous people and youngsters in the country of United Kingdom. The jobs have been created
in the various functional sectors. This provides the Company the much-needed impetus to
maximize their profits and enhance the productivity of the Company.
According to Stanton (2016), Jaguar Land Rover Company is a reputed Company and ensures
that its brand image is maintained within the market of United Kingdom and when the Company
goes to conduct their marketing operations in the different countries of the world. The Company
also collects the feedback from its customers availing the facilities of the Company. The
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feedback and the view pointy of the employees provide support to the Company to deliver a
proper and quality business performance within the organization to establish the different
manufacturing operations going on within the Jaguar Land Rover Company. The supply chain
operations are enhanced with the help of considering the numerous supply and demand risks that
are associated with the production of numerous services and products developed by the
Company. The supply chain facilities and services being developed helps the Company to
generate higher profit margins within the Company so that they can operate well in the market of
United Kingdom to manufacture the products and services to be provided to the people availing
the tasks.
Jaguar Land Rover Company tends to give away its older strategy of supply chain that it
developed earlier to develop the functional activities and services properly and efficiently within
the organization. Jaguar Land Rover Company tends to involve the different business cycles that
provide them the much needed support and aid to execute the varied range of operational
activities and strategies to execute the operational activities and services by the organization.
Jaguar Land Rover tends to devise specific strategies and policies to manufacture the varied
range of activities and operational services that are ensured within the organization. The
strategies related to establishing the newer and modern inventories tends to provide support and
aid to the Company to execute the operational and manufacturing activities in a smooth and
efficient way by adhering to the systematic processes followed by the management. Jaguar Land
Rover tends to develop the new and modern age car in the year of 1948 and then evolved in
developing technologically driven cars and vehicles in establishing the manufacturing operations
within the Company.
Electrified cars and vehicles are developed in a proper and efficient manner in order to reduce
pollution level in the sir and environment. It also ensures that environment related concepts and
methods are followed to execute the different operational activities and strategies within the
Company. The industry related to developing the luxury vehicles and cars tends to devise
specific strategies to ensure the smooth completion of the manufacturing operations to develop
the sports utility vehicles and cars that cater to the requirements of the consumers.
The supply chain policies and strategies will be guided by the governmental rules and
legislations that helps in guiding the operational activities and tasks going on within the
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Company to ensure the smooth development of the operations and tasks involved within the
Jaguar Land Rover Company. The rate of taxation procedures and strategies related to reducing
the tax falls in order to ensure that the operational activities and services driven by technological
features and designs are well executed. The investment related to the governmental policies and
laws are implemented in a proper and efficient way through abiding the varied range of
processes that helps in establishing the different developmental procedures within the
organization. The Company also spends a lot in developing high quality supply chains that
enhances productivity within the organization. According to Lasserre (2017), infrastructural
framework has been established in accordance with the newer and modern technological aspects
and methods that help in developing the brand image of the Jaguar Land Rover Company
helping them in their pursuit of establishing their operational activities with efficiency.
The connecting links in the operational activities tends to ensure that the organization can
function properly to carry out the activities of the functional departmental units to ensure
cohesive work of action going within the Jaguar Land Rover Company. The Company enhances
its brand weight age and quality by designing the cars and sports utility vehicles to ensure that
smooth competition goes on in the market of United Kingdom and profit is maximized in order
to complete the activities perfectly within the Company. The management of the Company tends
to gather the feedback from numerous employees that provide them the support and aid to
establish the different activities in an efficient manner by adhering to the specific system and
processes followed within the organization. Jaguar Land Rover Company also tends to adopt
specific practices related to the establishment of approaches of operations management to specify
the activities of the functional units and departments that have an impact upon the productivity of
the Company.
Jaguar Land Rover tends to integrate the innovative technological method and feature within its
operational and manufacturing tasks that provide them the much-needed helps and support to
establish the operations and activities happening within the organization to help them achieve
their objectives and targets in future. According to Piercy (2018), the cars and the sports utility
vehicles that are produced by Jaguar Land Rover are very light in weight and they have a glossy
and well-designed appearance to effectively cater to the needs and requirement of the customers
availing the facilities and services of the Company. The Company tends to adhere to the specific
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norms and policies that help them to deliver the perfect and quality performance of the Company
in future.
The Company also tends to adopt Total Quality Management approach within the organization to
ensure that all its activities are done perfectly. According to Beckford (2016), Total Quality
management being followed within the operational tasks within the Company tends to devise
specific strategies to organize the professional services to provide the customer services that are
substantial and productive and help in ensuring that the operational activities are executed
smoothly within the organization. TQM being followed within the Jaguar Land Rover Company
tends to ensure that the proper strategies and activities are followed within the Company to
improve the production and operational procedures and facilities going on within the
organization. The Company also tends to adopt certain practices that provide the support to
develop the TQM approach properly within the Company to help in the development of the
vehicles and cars in the modern and efficient way by adhering to the modern age processes and
innovative technology. Adopting a specific methodology in executing the different activities and
tasks provide the much needed support and aid to the Company to develop world-class cars
having quality features and innovative designs integrated within them.
Adhering to the operational management approach of TQM tends to integrate the technological
methods as well as manpower to coordinate the varied range of activities and operations that
exist within the organization to make their functional departments and units function in a proper
manner.
Jaguar Land Rover Company tends to adopt the TBL model to adhere to the environmental
standards and policies that help in ensuring that the products and services are made in an
efficient manner. According to Slack and Brandon-Jones (2018), TBL model is followed within
the organization to keep in mind associated with balancing the people, planet and profit within
the society to ensure that the Company can manufacture and develop their products and services
in an efficient manner. The Company tends to adhere to the specific strategies to ensure that
planet, people and the profits are maintained in a proper way while developing the products and
cars in an environment friendly way. The electric cars are manufactured so that the people can
make use of the well designed and environment friendly products to cater to the needs and
services of the people. The profits of the Company are maintained alongside looking after the
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people of the society. TBL model tends to help the Company to adhere to the environmental
strategies to ensure the smooth maintenance of the operational and manufacturing activities
going on within the organization conducting their trade activities within the society.
The Company adopts policies and strategies that provide them the support to implement the TBL
model to establish the operational activities smoothly and productively within the Company to
develop the services in a quality manner. The Company follows the environmental policies and
standards of the organization to develop the standards and measures of the environment and the
surroundings. The management of Jaguar Land Rover Company tends to adopt the specific
practices and strategies that would ensure the smooth and efficient completion of the variety
tasks and activities continuing within the Company.
Recommendations
The Company can keep in mind several recommendations to ensure the smooth completion of
the activities as well as improve upon the quality of services provided by the Company. The
recommendations are as follows:
1) To involve technological methods and features that provide the support and aid to establish
the operational tasks.
2) To develop training methods and procedures for the staffs and workers in the Company in
order to establish their skills and their ability to work for the betterment of the Company
3) To help in establishing the functional units strongly in order to ensure their smooth operations
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Conclusion
The essay involved the different operational aspects and strategies related to developing the
different activities aligned with the laws and policies of the Jaguar Land Rover Company to
establish the operational tasks required to be done by them in future. The involvement of TQM
approach in improving the operational work was discussed and the adoption of environment
friendly practices adhering to the TBL Model tends to develop the products in an eco-friendly
manner by adopting the basic processes. The high quality designs being involved and the various
practices executed within the TQM approach tends to be effective in providing the Company the
necessary impetus to fulfil their activities and services properly and efficiently within the
organization. The recommendations are provided to help the Company improve its services and
performance.
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Reference List
Beckford, J., 2016. Quality: a critical introduction. Routledge.
Collins, H., 2018. Creative research: The theory and practice of research for the creative
industries. Bloomsbury Publishing.
Drivemidlands.co.uk. (2019). [online] Available at: https://www.drivemidlands.co.uk/wp-
content/uploads/2017/05/Jaguar-Land-Rover-its-supply-chain-Mike-Mychajluk-JLR.pdf
[Accessed 10 Jun. 2019].
Harford, T., 2017. Fifty things that made the modern economy. Hachette UK.
Lasserre, P., 2017. Global strategic management. Macmillan International Higher Education.
Mangan, J., Lalwani, C. and Lalwani, C.L., 2016. Global logistics and supply chain
management. John Wiley & Sons.
Piercy, N.F. ed., 2018. Management information systems: the technology challenge (Vol. 40).
Routledge.
Slack, N. and Brandon-Jones, A., 2018. Operations and process management: principles and
practice for strategic impact. Pearson UK.
Stanton, R., 2016. Corporate strategic communication: a general social and economic theory.
Macmillan International Higher Education.
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