Jaguar's Digital Portfolio: Innovation, Technologies & Development

This report provides an overview of Jaguar's organizational structure, major innovations, and digital technologies. It analyzes the impact of these innovations on organizational development, highlighting the pros and cons, and their influence on data and knowledge management in decision-making. The report also explores how digital business can transform Jaguar's products and services, enhancing customer experience. It covers Jaguar's strategic initiatives, including the use of AI, electric vehicle development, and virtual engineering, to drive future growth and sustainability, aiming for a net-zero carbon business by 2039.

Digital Portfolio

Executive Summary
This report is about the chosen organisational overview and also about the innovations and
digital technologies of the organisation. It also explains about impact of innovations and digital
technologies on organisational development and also about the pros and cons of these
technologies. The analysis has been done on the impact of innovations and digital technologies
on data and knowledge management in decision making. The analysis has also been done on
digital business through which company can transform their products and services to a next
higher level and also contributes towards giving a new experience and excitement to their
customers.

Table of Contents
MAIN BODY..................................................................................................................................4
TASK 1............................................................................................................................................4
Organisational overview..................................................................................................................4
Innovation and digital technologies of Jaguar company.................................................................5
TASK 2............................................................................................................................................7
Impact of innovations and digital technologies affect organisational development........................7
Pros and cons of these new technologies.........................................................................................8
TASK 3..........................................................................................................................................10
Impact of innovation and digital technologies on data and knowledge management in decision
making.......................................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Digital business refers to that process of applying digital technology to reinvent business
models and transform company's products and services to a next higher level with new
experience for their customers (Winter, R., 2016). These innovative products which creates new
value and connect people with insights, things and experiences. In this report, the analysis has
been done on organisation and about major innovation and digital technologies used by
company. The analysis has also been done on innovation and digital technologies which affect
organisational development. The research has been done on innovations and digital technologies
which impact on data and knowledge management in process of decision making. The chosen
organisation is Jaguar. It is a British multinational car manufacturer with its headquarter in
Whitley, Coventry, England. This business was founded as the swallow sidecar company in year
of 1922 and it originally makes motorcycle sidecars before developing bodies for passenger cars.
MAIN BODY
TASK 1
Organisational overview
Jaguar is basically a luxury vehicle brand of Jaguar land rover who was responsible for
the production of jaguar cars until its operations were fully merged with those of Land Rover to
form Jaguar land rover. Their main essence is not about figures and its all about feelings which
made the moments that feed the individual soul. This is the main reason due to which designers
and engineers at Jaguar develop a blend of responsive performance that gets your pulse racing,
dramatic design that makes an individual stop and stare and a sense of theatre that stirs an
individual emotion. Jaguar land rover is unique in the global automotive industry. Jaguar has
reached to its luxury performance focused brand through following some stages and it has been
described into following manner:
In the year of 1935, the SS Jaguar sport saloon model was released and then in year 1945
these cars who are known as S.S. cars was renamed as Jaguar cars limited. In the year of 1951
and 1953 after winning in the Le mans 24-hour race it has made a mark in international
motorsports.

For creating the British Leyland motor corporation Jaguar cars became the part of British
Motor holdings limited and then later it merged with rover manufacturer Leyland Motor
Corporation Limited. In the year of 1975, due to financial difficulties the British Leyland Motor
Corporation became nationalized and then in year of 1999 ford motors purchased Jaguar and also
purchased land rover in 2000 and after that it sells both to Tata Motors in 2008. According to
latest report of Jaguar, the company has delivered a strong performance during the year (David,
2015). The company's financial and market performance also remain satisfactory. To help
communities and their people the famous British brand made a critical contribution to the Tata
group's worldwide. Even in the case of without the impacts of COVID-19, company has to face
challenges which could be considered major risks. Company has earned revenue around £19.7
billion in year of 2019-20 and profit/loss before tax and exceptional charges is around £ 0.7
billion in year of 2019-20.
Innovation and digital technologies of Jaguar company
In past decade the role of innovation and technology has increased for many businesses
so the traditional businesses are shifting to digital business. Many companies like Jaguar are
focusing on development of different products and services with including great innovation in
them. In recent times internet of things has also became popular which is essential in performing
many technologies related user friendly operations. Jaguar is also implementing various
techniques that combines internet of things into its operations. The company is largely focusing
on building an innovation department which is capable of development of whole business in a
precise manner. The company has innovated use of cameras and sensors around their vehicles to
even render the vehicle itself. Company has taken initiative towards the clear sight technology
which combines up to five cameras and fourteen ultrasonic sensors for providing an interactive
360-degree view around the vehicle. Technology which has been used by company to improve
their operations that company's all-wheel drive with intelligent drive line dynamics continuously
monitors each wheel's speed and traction as well as the suspension. Jaguar land rover has taken
initiative towards unique technology which will reduce the stress of driver using artificial
intelligence (Djalante, and et.al., 2020). With help of camera and biometric sensing monitor this
technology is claimed to be able to detect state of mind of driver. It includes media and ambient
lighting, ventilation and air conditioning system and hating. For purpose of reducing stress and

claiming the auto maker in a release the setting has been changed according to response of
driver.
To continually adapt to nuances in the driver's expression, this mood detection system
uses latest artificial intelligence technologies. This technology has also implemented on rear
passengers with a camera mounted in the headrest. This kind of system supports in dimming the
light, tint the windows and raise temperature in the back side to help the occupant to sleep.
Company has announced the I-pace concept car which is designed in form of electric sports
SUV. This is a kind of car which offers luxurious interior space, exhilarating speed and an
expensive range between charges. The company since a long time is focusing on various
innovation techniques and has also hired professional IT experts to support different operations
related to innovation (Schmidt and et.al, 2018).According to the current scenario Jaguar is
focusing on bringing innovation in its products and services in order to satisfy customer needs of
upper segment. Jaguar has also hired a team of professionals in order to develop software that
can be used in internal functions of its cars. The company is mainly focusing on innovation
models in order to bring development related to technology. In recent times many companies in
global market are bringing new technologies to attract large number of customers from the
marketplace. Jaguar is facing competition from many different companies like Hyundai, Toyota,
Range rover and Rolls Royce in the field of innovation and technology. The company is mainly
indulged with partnership with many different companies in order to develop unique innovations.
In recent times the trend of electric cars is influencing the whole world so Jaguar is focusing on
manufacturing department to produce electric cars(Robertson, D. and McLennan, 2017).In order
to increase the efficiency of electric cars it is essential for Jaguar to focus on quality department.
The company can review performance of cars through different tests and techniques to provide
world class experience to customers. Jaguar is the key player in market of cars since a long time
so it is trying to build up market according to needs of the customer. Company majorly focus on
development of business by the help of professional and skilled strategic management. In order
to increase innovation practices in the company the business organisation must take support of
advanced computer systems and software.
It has been advisable for company to take initiative towards a new technology business
which builds apps and on demand service for purpose of overcoming modern travel and transport
challenges. This business which is named as in motion provides with an opportunity to provide

engaging and invaluable experiences to both new and existing customers globally. Jaguar
company has taken initiative towards developing a new range of four-cylinder petrol engines
which provides up to 300 HP. Over previous generation engines, these petrol engines will deliver
a 15% improvement in fuel economy. Company has also showcased some exciting new
technologies which includes remote control-off road driving, infrared laser scanning, gesture and
voice control activation, smart glass that transforms the connectivity of the interior experience.
In terms of making new vehicles, virtual engineering which includes 3 D design rooms and
printers has cut down the time and expense (Potkin, 2018). Company has also taken initiative
towards making eco-friendly cars with use of aluminium which leads towards the lighter
development of cars. For driving the successful future growth of company, Jaguar land rover
continues to invest in new technologies, architectures. Jaguar has majorly focused on giving best
version of their cars with continuous development into it and with support of new technologies it
has been observed that there are various kinds of changes in the interior design of car.
TASK 2
Impact of innovations and digital technologies affect organisational development
When company has taken initiative towards making the driving smarter, safer and cleaner
than it has been observed that company has developed themselves in a more effective manner
with new technologies and invention. Due to innovation and with support of digital technologies,
company has freedom for developing software which will enable company to learn, develop and
apply it in their skills. With support of innovation, company get opportunity for developing new
global strategy and reimagine their way of working in terms of delivering best model into the
market(Oswald, G. and Kleinemeier, 2017).With use of digital technologies in their cars,
company has taken initiative towards starting the journey for becoming a net zero carbon
business by 2039 and by year of 2025 they have taken initiative towards all electric luxury brand
for realising its unique potential.
When company is using innovations and digital technologies in their company then it has its
positive impact on its company culture as it increases the ability to use, acquire and make best
use of their competencies, skills and knowledge. Innovation practices helps in developing a
continuous learning, growth and personal development of employees of the company. With
support of information technology, it affects the overall performance of company into positive
manner and also helps in increasing speed of working as well as execution of work. New

technology helps Jaguar company to create new products and services which opens new market
for the company in terms of their business. Due to innovation and use of digital technologies it
helps in improving managerial functions within an organisation and it also supports for
organisational outcomes which leads towards proper planning, decision making, control and
coordination.
By technological change, it affects the three aspects of organisational environment which
includes amount of market competition, diversity and higher quality in the organisation's
products and services and also about external politics and legislative reform. With innovation
impact it affects individual values which leads towards increased time for consideration of both
heart and brain in decision making. When company is focusing on innovation and digital
technologies then it supports for strategic planning within an organisation due to which it leads
towards better results from a company (Martínez De la Muela and et.al., 2015).Within an
organisation, when there is innovation in technologies then it leads towards loyalty to one's
profession rather than to one's organisation. With increased use of digital technologies, it has
been observed that there is a massive change in way and process of working within an
organisation due to which it leads towards increased productivity, better results and good
performance. Digital technologies also give facility for organisation to increase marketing on a
large scale and also gives support for video conferencing with large number of people and act as
a strong parameter to give unique results to an organisation.
Pros and cons of these new technologies
With use of innovation and digital technologies within an organisation then it leads
towards easier, faster and more effective communication and also it gives facility for more
efficient manufacturing techniques.
New technologies also facilitate for less wastage and more efficient stock management
and ordering systems. Digital technologies also help in more effective marketing and promotion
and also leads towards new sales avenues (Kahn-Troster MPH and et.al, 2018). The best
advantage of innovation is that it increases efficiency of a business process and also gives facility
for performing more tasks within less period of time. Digital technologies help in accessing
information in an easier manner and it helps an organisation to compare their performance with
their competitors and one of major advantage is that it leads towards in saving cost for an
organisation. These technologies also give facility for better learning techniques so that they do

not need to depend on some external source for their further development. Due to technological
development then it helps in improving work environments and lifestyle of people into the work
place.
When company takes interest in further growth of their innovation then they make proper
plans for investments due to which it leads towards employee motivation towards their work,
well-being, higher productivity and growth of business as its their leading option. With support
of innovation and digital technologies company can act into faster manner, make quick decisions
and remains in a more adaptable manner (Holy and et.al., 2020). There are some cons related to
innovation and digital technologies which hampers growth of an organisation into negative
manner. It increases dependency on technology and more cost needs to be invested into latest
technology. It also increases rate of job cuts and due to availability of online business or products
and services then it leads towards less consideration of local options within market by their
customers.
Challenges of new technology
New technology provides various benefit to an organisation as it provides them
opportunity to attract new customers, increase profit of company and also provide them
competitive advantage but at same time, it also creates various challenges for an organisation.
Jaguar is one of organisation which is adopting new technology to make their products more
efficient and also increasing marketing share of company. But these technologies create various
challenges for Company in market place which are as follows:
Due to dependency on new technologies then chances of security risk has been increased
in terms of data and fraud. When company has used technologies on a large scale then it is
required that regular updates needs to be done over a period of time and sometimes it goes
towards into downfall nature due to not following the updated technology by an organisation and
it also leads towards closure of business operations on immediate basis When digital
technologies have been used by company then electricity plays a very important role and if there
is an interruption in continuous supply of electricity then it leads towards creating problems in
continuous working of any organisation(Händel and et.al., 2020). In an overall manner,
innovation and digital technologies use within an organisation act as both into pros and cons
manner.

Adoption of new technology increase cost of company as to implement new technology in
organisation require cost of research and development. Company is investing huge amount to
remain competitive by adding new technology and innovation in their organisation. It also
increases cost of training and development to employees working in company. As employees are
not aware with use of new technologies in organisation. Managers of company needs to provide
proper training and development to employees to make them familiar with technology. Also to
implement technology in organisation, company needs to purchase machinery and equipment
which also require huge investment and company needs to invest more and more in these
investment (Encalada and et.al., 2017).It increases total cost of company and reduce profitability
share of organisation. New technology requires technical expertise which is not available in
existing employees in organisation. For this company needs to hire skilled employees with
diverse knowledge and capability. These employees are difficult to identify and also demand
huge package which increase cost of organisation. Also company needs to adopt various
strategies and needs to offering various perks and benefits to retain these employees for long
term.
TASK 3
Impact of innovation and digital technologies on data and knowledge management in decision
making
There is a huge impact of innovation and digital technologies on knowledge management and
data which includes documents management, data storage, access of information and also
provides solution to various kinds of problems (Lee and et.al., 2016). Innovation is important for
knowledge management which creates a kind of culture conducive to creativity and innovation.
When knowledge is properly organised and managed then these technologies gives facility to
employees of company to retrieve information in an easier way and then according to company's
requirement proper decisions have been taken for further growth of company (Beilin and et.al,
2019). When information has been retrieved into proper manner then then they are more
equipped with informed decisions. When data and knowledge has not been properly framed then
for completing a process company has to follow number of cycles with a higher number of
alternatives and as a result it becomes difficult in taking decision into appropriate manner.
With respect to Jaguar company, they have used PWC's cloud based solution which helps
company to analyse marketing performance of their China retailers and it also helps in taking

decision towards new type of cars launched by company. Company has followed strict privacy
policy and with support of digital technologies jaguar has made the system so tight that no one
can hack data of company and due to which it results into better decision making process in
terms of their security and to their structure as well(Abd Ghani, 2021).Company has provided
their customer contact details on their website in a very specified manner so that customers can
contact them in a easier way and it results into better decision making with respect to their
company's customers. In this manner, company has shared their information in terms of contact
details with help of technology. Jaguar has also used public source of data for supporting their
website functionality.
CONCLUSION
It has been concluded from above report that in today's time period digital business plays
a very important role in terms of reinventing business models and transform company's products
and experiences on a large scale. With respect to Jaguar Land rover company it is basically a
luxury brand company which involves into latest technological developments and creation.
Digital technologies and innovation has major impact on organisational development which is in
terms of positive spectrum for further growth of a company. As digital technologies always
support into result oriented manner but it has somewhere negative impact for further growth of
an organisation. For taking a good decision innovation and digital technologies has its great
impact on data and knowledge management because on the basis of that further steps have been
taken for further development of organisation as well as their products. So digital business is
very important in context of further growth and development of an organisation.
REFERENCES
Books and Journal

Abd Ghani, D. S. K. E., 2021. Social Media Portfolio: Anas Cosmetic.
Beilin and et.al, 2019. Modeling the process of portfolio investment of innovative projects of
high-tech products. Journal of Environmental Treatment Techniques, 7(Special Issue),
pp.960-965.
Encalada and et.al., 2017, November. The development of e-Portfolio for lesson study. In 2017
International Conference on Information Systems and Computer Science
(INCISCOS) (pp. 274-278). IEEE.
Händel and et.al., 2020. E-portfolio use and its effects on exam performance–a field
study. Studies in Higher Education, 45(2), pp.258-270.
Holy and et.al., 2020, November. Automated Well Portfolio Optimization–Leveraging Digital
Technologies to Accelerate Well Intervention. In First EAGE Digitalization Conference
and Exhibition (Vol. 2020, No. 1, pp. 1-4). European Association of Geoscientists &
Engineers.
Kahn-Troster MPH, and et.al, 2018. An Interim Evaluation Report of the Innovative Projects
Portfolio of the Flex Program.
Martínez De la Muela and et.al., 2015, July. El e-portfolio como herramienta para el desarrollo
profesional docente. In In-Red 2015-CONGRESO NACIONAL DE INNOVACIÓN
EDUCATIVA Y DE DOCENCIA EN RED. Editorial Universitat Politècnica de
València.
Oswald, G. and Kleinemeier, M., 2017. Shaping the digital enterprise. Cham: Springer
International Publishing.
Potkin, A., 2018, October. Human Rights Components of an eBook Portfolio. In 2018 Pacific
Neighborhood Consortium Annual Conference and Joint Meetings (PNC) (pp. 1-8).
IEEE.
Riser, P., 2020. Parker Riser Art and Design Senior Portfolio Presentation.
Robertson, D. and McLennan, C., 2017. A study of pre-service teachers’ engagement with the
reflective process and digital space through use of an electronic Portfolio using
WordPress™ via the Scottish teachers’ intranet, GLOW™. In 3rd European
Conference on Curriculum Studies 2017: Curriculum: Theory, Policy, Practice.
Schmidt and et.al, 2018. Open Science Support as a Portfolio of Services and Projects: From
Awareness to Engagement. Publications, 6(2), p.27.
Shafie, N. I. I., 2021. Social Media Portfolio: Bakers Bite.
Winter, R., 2016, October. Causes and Consequences of Application Portfolio Complexity–An
Exploratory Study. In The Practice of Enterprise Modeling: 9th IFIP WG 8.1. Working
Conference, PoEM 2016, Skövde, Sweden, November 8-10, 2016, Proceedings (Vol.
267, p. 11). Springer.
Yu, L., 2015. Architecture Portfolio. Lawrence Technological University.