Business Data Analysis and Recommendations for James Cook University

This report presents a comprehensive analysis of James Cook University's business data, focusing on the identification, analysis, and evaluation of data usage and analytics levels within the institution. The report employs a SWOT analysis to summarize the university's strengths, weaknesses, opportunities, and threats related to business analytics. The analysis considers factors such as market value, course offerings, research capabilities, and competitor landscape. Based on the SWOT analysis, the report provides strategic recommendations for enhancing the university's use of business analytics to gain insights, improve decision-making, and create value. Recommendations include campus expansions, scholarship programs, and new educational facilities. The report concludes by emphasizing the importance of market and internal analysis for developing effective strategies in a competitive environment.

Analysis and
evaluation of James
Cook University data

Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Identify, analyze and evaluate the use of business data and level of analytics applies within business.. .3
Conduct SWOT analysis to summaries strengths, weakness, opportunities and threats..........................4
Provide recommendation on the basis of SWOT analysis.......................................................................5
CONCLUSION...........................................................................................................................................6
REFRENCES..................................................................................................................................................7

INTRODUCTION
For every company it is essential to conduct analysis of internal environment because
through it they can develop proper strategies and action plan. For this analysis an organization
can adopt different theories and model such as SWOT analysis (De Knop and Meunier, 2015).
Organization selected for this report is James Cook University which is a public university
established in year 1961. Respective university is operating at different locations such as
Singapore, Australia, Thursday Island, Queensland and many more. The aim of conducting this
report is conduct micro environment analysis of university by using SWOT analysis.
MAIN BODY
Identify, analyze and evaluate the use of business data and level of analytics applies within
business.
James Cook University is one of the leading research and teaching university which
addresses critical challenges or issues facing by society. It is multi campus and Vibrant
University that enrolled nearby 18000 students, from which 5000 are international students
which are from more than 100 countries. There are more than 300 programs or courses are
available at the James Cooks University for international students. According to World
University ranking James Cook University is at number 377 as well as in respect of ranking
given by WUR Subject ranking university is ranked between 51 to 100 (James Cooks University,
2020). James Cook University is offering their educational services or facilities at the different
locations such as Brisbane, Townsville, Cairns, Singapore, Mackay, Mount Isa and many more.
The respective university has huge market value and goodwill at the marketplace which helps
them in attract huge numbers of students, professionals and researcher from international level.
Along with this they offer wide range of courses which include different subjects of Arts and
social science, Biomedical science, Business, Law, Scholarship and funding and many more.
James Cooks University has approx 124 research partners at the global level as well as research
of university has been considered or acknowledged as best or world class (He and et. al., 2017).
There are several competitors of James Cooks University due to which this university need to

develop new strategies and plans so that they can gain competitive advantage such as University
of Tasmania, Griffith University, Murdoch University and many other universities.
Conduct SWOT analysis to summaries strengths, weakness, opportunities and threats
Strengths Weaknesses
 Market Value: Respective University
has high market value due to their
education services (Horigue and et. al.,
2016). Through this they able to attract
more and more audiences towards their
campus which increase their
profitability ratio.
 Courses: James Cooks University offer
wide range of courses which them they
in attract huge number of students
towards their campus. Through this
they also able to increase their market
value.
 Famous for field of research:
Respective University offer several
research fields such as biodiversity,
tropical system, tourism and
engineering, tropical health care and
many more.
 Rank: James Cook University is
considered as one of the best
educational instituted which offer
numbers of courses (Niyibizi, 2015).
According to World University ranking
respective university is at 377 numbers.
 Course Fee: James Cook University
offer huge numbers of courses but their
fee structure are comparatively high.
Due to this all students or parents are
not able to afford it. This will directly
or indirectly impact on their business.
 Strikes happen in university: At
respective university strikes happen due
to several issues which impact on the
study of students as well as it will also
impact on goodwill of university
(Nancy and et. al., 2016).
Opportunities Threats
 Expand business at different  Competitors: There are numbers of

location: James Cooks University can
expand their business at the
international. This is so because
through it they able to increase their
numbers of students which is beneficial
for their business as well as
profitability ratio.
 Introduce new services: Respective
University can introduce services like
type provide internship within the
campus. Through this their market
value gets increase along with goodwill
(Phillips and et. al., 2016). Along with
this they can also conduct new courses
related to CSR (Corporate social
responsibilities) activities.
competitors of James Cooks University
which directly impact on their business.
For example- University of Tasmania,
Griffith University, Murdoch
University, University of Newcastle
and many more (Pertiwi, Hariyati and
Anisah, 2018).
 Change in course: In order to
restructure education system
government introduce new rules and
regulation. Due to this respective
University management need to update
their whole system accordingly which
impact on their university work and
practices.
Provide recommendation on the basis of SWOT analysis
By analyzing SWOT analysis of James Cook University, it can be determined that
through this a person, university or company can determine their strengths which help them in
grabbing opportunities. Along with this, it will also help them in determining weakness which
may lead to threat, through this analysis companies or university or individual can develop
effective strategies and action plan (Stephenso, 2016). By understanding the situation or case of
James Cooks University there are some recommendation which help them in increasing their
business at the international level as well as it will also enhance their goodwill and market value.
Respective university can expand their campus in more location because through it they can
reach to those audiences who want to study in their college but not leave their nation due to some
reason. In addition to this they can also offer scholarship programmes to needy students so that
they can complete their study as well as they can also introduce internship programmes at the
college campus. Furthermore they can also come up with new educational facilities for students
so that they can gain competitive advantage at the marketplace.

CONCLUSION
By analyzing above discussed point it can be determined that for every company or
university it is essential to conduct market and internal analysis because through that they can
develop effective strategies. There are several models or theories which can be used for analysis
such as SWOT analysis. This is so because through SWOT analysis firm able to determine their
strengths by which they can grab opportunities in effective as well as successful manner. Along
with this, by respective analysis firm also able to determine its weakness then according they can
develop strategies for avoiding threat which may impact on business operations and functions.

REFRENCES
Books and journals
De Knop, S. and Meunier, F. (2015). The ‘Learner Corpus Research, Cognitive Linguistics and
Second Language Acquisition’nexus: a SWOT analysis. Corpus Linguistics and
Linguistic Theory. 11(1). pp.1-18.
He, Y. and et. al. (2017). Effect of Multivariate Factors on the Complication of Infection in
Lushan Earthquake Victims: A Retrospective Analysis. Prehospital and Disaster
Medicine. 32(S1). pp.S38-S39.
Horigue, V. and et. al. (2016). Influence of governance context on the management performance
of marine protected area networks. Coastal Management. 44(1). pp.71-91.
Nancy, G. and et. al. (2016). Tourism and Community Well-Being: An Applied Approach.
Niyibizi, A. (2015). SWOT Analysis for Renewable Energy in Africa. Renewable Energy L. &
Pol'y Rev.. 6. p.276.
Pertiwi, B., Hariyati, R. T. S. and Anisah, S. (2018). SWOT Analysis of Nursing Clinic
Professional Career Ladder System (SJKP2K) in Military Hospital
Jakarta. International Journal of Nursing and Health Services (IJNHS). 1(1). pp.60-67.
Phillips, J. A. and et. al. (2016). Ulva sapora sp. nov., an abundant tubular species of Ulva
(Ulvales) from the tropical Pacific Ocean. Phycologia. 55(1). pp.55-64.
Stephenson, N. W. (2016). Service-learning in design education(Doctoral dissertation, James
Cook University).
Online
James Cooks University. 2020. [Online]. Available through: <
https://www.topuniversities.com/universities/james-cook-university>.