Jan JH Food Shop: Comprehensive Business Plan Analysis & Strategy

This document presents a business plan analysis for Jan JH, a food shop aiming to enter the UK food and beverage market. It highlights the importance of marketing and identifying market gaps to boost business growth. The analysis includes a PESTLE analysis, examining political, economic, social, technological, legal, and environmental factors impacting the business. A SWOT analysis identifies the company's strengths, weaknesses, opportunities, and threats. The report also covers competition analysis using a growth share matrix, industry analysis using Porter's Five Forces, target market segmentation, and the marketing mix (product, place, price, and promotion). The plan emphasizes adapting to changing consumer preferences, leveraging technology, and adhering to legal and environmental standards to ensure sustainable growth and competitiveness in the market. Desklib provides similar documents and study tools for students.

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TABLE OF CONTENT
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INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
PESTLE analysis:........................................................................................................................3
SWOT analysis:...........................................................................................................................4
Competition analysis:..................................................................................................................5
Industry analysis:.........................................................................................................................6
Target market:..............................................................................................................................6
Marketing mix.............................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................8
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INTRODUCTION
Business plan is one of the most important thing which highlight key element for example
marketing. Jan JH is food shop that planning to enter food and beverage market and explore pool
full of opportunity. This business will fulfil beverage demand of local area and will provide wide
range of product to attract consumer. It is very clear that there is market gap in food and
beverage industry for example; inadequate processing, storing and distributing. Jan JH need to
identify those gaps and convert them into opportunity that boost their business growth, this
company can fulfil demand of consumer by proper supply chain and marketing
.I have experience in managing food business as I have worked in food shop, while my
working hour I used to analyse key important element required to run an business, with
leadership skills I somehow manage to start a food shop business and now planning to lunch it
into the market. Jan JH will operate in the UK and lead local food and beverage market, this
company will fulfil demand of consumer across the UK and will plan to enter untapped market
of other countries. Location of this business will be Great Britain and across street of GB.
MAIN BODY
PESTLE analysis:
Political: government and its interference impact business, Jan JH will face policy of the UK
government to deal in the market. Under Food Safety Act 1990, Jan JH have to follow every
guideline to ensure their business run smoothly, this company have to consider COVID-19
guidelines as well (Perera, 2017). After Brexit, food market of the UK is unstable, raw from
European market is expensive that will impact success of the company. Jan JH need to analyse
every policy that will arrive in the food and beverage market.
Economical: economic stability play vital role in business success, it is very clear that economic
stability was impacted due to COVID-19. Jan JH will going to face challenges for unstable
economic condition, UK’s retail market mainly food market is rapidly growing even after
COVID-19 impact. Jan JH need to keep eye on changing economic market and need to analyse
which factor can impact their business process. Due to high inflation, price of food products are
rapidly increasing.
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Social factor: social factor is one of the most important factor which every business organization
have to consider to become successful, Jan JH have to analyse social trend and choice of
consumer in consuming food products. Catching trend will allow company to stay active, it is
very clear that taste and preference of consumer have changed after COVID-19 and their
spending capacity is impacted. Jan JH need to keep price of the product low to attract consumer
from the market.
Technological: technology play vital role when it comes to business success, Jan JH need latest
and fastest technology to become stable in competitive market. This company need to analyse
trending technology of industry both, hardware and software, it is very clear that Jan JH do not
mainly need hardware technology because they have no plan for production process. Jan JH need
software to easy their billing process and need to install self-service countered to meet demand
of the consumer.
Legal: legal factor are important for business organization, this allow company to become
legally stable in the market. Jan JH need to complete all legal requirement for running food shop,
this company need to take certain licence from Food Safety Commission UK and from Retailing
Law UK. Jan JH will face challenges in getting some licence for example: applying for food
business registration and fair retailing of food in the market. Jan JH need to complete
government guideline provided to make food shop legally available in the market.
Environmental: environmental factor allow company to be stable in the market, nature play
vital role in business process. Jan JH dealing in food area which means they might hurt nature;
this company need to focus on sustainability to become successful. Government of the UK is
planning to completely ban plastic and reduce impact on nature, they have introduced new policy
to ban plastic which will impact packaging of Jan JH, this company need to provide products in
paper bag to reduce impact of plastic on nature.
SWOT analysis:
Strength: strength of every business organization lies in uniqueness they have, Jan JH have
unique product range which will allow them to become successful. This business have ability to
hold wide range of product which become their biggest strength, with proper supply chain, Jan
JH can achieve rising demand in the market (GURL, 2017).
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Weakness: every business have weakness, Jan JH also have weakness which will impact their
business process, it is very clear that Jan JH is new to the market which means they will face
issue in proper management. Weakness lies in less experience company have in the market.
Opportunity: opportunity is booster that speed up business growth and allow company to
achieve goals and objectives, Jan JH have opportunity to become leading food shop in GB with
the help of wide range of products. This company can become leading food company if they plan
to expand their business.
Threat: threat for every business is competitor and their movement which impact company, it is
clear that Jan JH will going to face competition in the market. This business is new to the market
that means big player will not allow them to survive, Jan JH might fail because of high
competition (Teoli, Sanvictores, & An, 2019).
Competition analysis:
Growth share matrix:
Star: star are those product which have high market share and remain high in demand, they
provide high competition to other companies as well (Mohajan, 2017). Jan JH need to provide
those products which have high value and high demand in the market so that they can become
competitive. It is very clear that company is food shop which means they can place those
products in store who have high demand, this will allow them to become competitive in highly
competitive market.
Question marks: some products have high growth but low market share which means company
have to decide whether to stop production of that particular product or reinvest to make it
demanding in the market. Jan JH have to analyse whether they have to continue those products
or want to invest in marketing to make it popular, there are some product which need to be cut
off from the list to manage cost.
Cash cows: cash cows are those products who have high demand but low market share, these
products are opportunity for the company to invest and boost their sales. Jan JH need to find
those products from their which have ability to become start product, this company need to
analyse less effective product and try to invest in those company to boost the sales. Focusing on
cash cows allow company to become competitive in the market.
Dogs or pets: dog and pets are those product who have low growth and low share in the market,
company need to analyse these product and eliminate them from their list. Jan JH need to
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identify those product who are less performing and become barrier for the company, after
identification, company need to eliminate those product to clear their product line.
Industry analysis:
Porter five force:
Rivalry: competition is one of the biggest issue for every business organization, almost every
business face competition. Jan JH will going to face competition in the market from those player
who are already established, this company have direct competition with retail giants like Tesco.
It is very challenging for the company to become stable if competition is very high (Bruijl,
2018).
New entry: new entry is another issue in highly competitive market, these new entries use latest
and fastest technology to compete market giant. Small player like Jan JH gets impacted due to
competition of new entry and movement of market giant, Jan JH is also new player who need to
innovation to become competitive in the market.
The bargaining power of suppliers- The prices is given about the products and services. This is
also helpful for the Jan JH and usually they get food from external sources such as packaging
and not make their own. The suppliers that have been chosen will be according to the prices of
the organization and this will keep them for working with effective suppliers experiences. Thus,
in organization suppliers for the food is done through having good quality and charges a price for
the product supplying is being more effective.
Power of customer: customer have power that influence company, it is very clear that
bargaining power of customer will going to impact Jan JH because this business deal as food
shop and perform B2C which means consumer will bring down prices of product with their
bargaining ability.
Threat of substitute: threat of substitute is one of the most common type of threat faced by
every business organization mainly who have innovative product, Jan JH will going to face this
issue because new entry will copy product and make their business more suitable. New entry will
going to copy product and provide them in lower rates to get advantage in highly competitive
market.
Target market:
Segmentation: segmentation allow company to divide their customer into different group, every
company perform segmentation to analyse marketing strategy (Graham, C., & Kennedy, R.
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(2022). Jan JH need to craft effective marketing strategies with the help of segmentation process
for example; Jan JH need to target those customers who fall under age from 18 to 45. because
this age looks for food shop for purchasing. Whereas gender should be both male and female.
and most important income level should be middle as well as higher.
Targeting: after segmentation process, company need to target those group which they have
created, this will allow them to target exact same group apart from analysing different group
(Ruiz-Pava, Forero-Pineda, 2018). Targeting right consumer is every essential for Jan JH
because this will decide whether the company will work or they fail. Jan JH have to be clear
when deciding which group they have to target in the process.
Marketing mix
Product- This offer the best products and services for their customer. The business also address
more about the special dietary preferences through having strong products lines. The firm also
make the use of whole trade label for their products which comes from the suppliers are being
certified and also have the best quality products for their customer (Mintz & et.al., 2021). It also
has guaranteed for sustainability, fair labour practices and also have some related criteria.
Place- The place distribution elements of the marketing mix defined about venue through which
products are being provided. The vast majority for sales transaction is about occurring in
business stores. The firm will also has online store where people can place their order and have
the best quality of product with prices. In this component of marketing this seems to be
important for the whole food market capitalizes of its brand to draw customer and also increasing
the number of stores.
Price- Jan JH market that make the use of premium pricing strategies and most of their products
have the higher prices which is being compared to alternatives availability and make sure for
having the effective things. While having such things complements this pricing strategies with
having some high quality standards to guarantee customer that the company products are being
worth to buy (Lim & et.al., 2021). In having such things this could be also leaded for having
component for placing order as per affordable price.
Promotion- Organization make the use of various promotional activities, depending on more
condition and the elements for the marketing mix which deals with having effective business
communication with the target market. Jan JH use the promotion mix with having some main
activities such as advertising, public relation, sales promotion. The company also gets involved
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with various regional public relation programmes and creating the effective discounts as form of
sales promotion. This also keep them for working with some promotion activities so that can
easily come to know about how they are working and ensure them for goals and objectives.
CONCLUSION
From the above report it had been concluded that, business plan must be important for the
business so that could keep them for working with some strategies. Along with this also ensure
them for having effective activities through which they can easily analysis the goals and
objective which have been created by organization. While having such things this could be
essential for taking some benefits and by preparing the budget this comes to know about what
prices should be specific for the products and how the customer can have their effective
experience.
REFERENCES
Books and journals
Bruijl, G. H. T. (2018). The relevance of Porter's five forces in today's innovative and changing
business environment. Available at SSRN 3192207.
Graham, C., & Kennedy, R. (2022). Quantifying the target market for advertisers. Journal of
Consumer Behaviour, 21(1), 33-48.
GURL, E. (2017). SWOT analysis: A theoretical review.
Lim, X. J. & et.al., (2021). The effects of anthropomorphism presence and the marketing mix
have on retail app continuance use intention. Technological Forecasting and Social
Change. 168. 120763.
Mintz, O. & et.al., (2021). The right metrics for marketing-mix decisions. International Journal
of Research in Marketing. 38(1). 32-49.
Mohajan, H. (2017). An analysis on BCG growth sharing matrix.
Perera, R. (2017). The PESTLE analysis. Nerdynaut.
Ruiz-Pava, G., & Forero-Pineda, C. (2018). Internal and external search strategies of innovative
firms: the role of the target market. Journal of Knowledge Management.
Teoli, D., Sanvictores, T., & An, J. (2019). SWOT analysis.
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