MSc International Tourism Management: Japan Risk Assessment Report

This report provides a comprehensive risk assessment of Japan's tourism sector, focusing on its performance, vulnerabilities, and the impact of political, economic, social, and environmental factors. The analysis includes an infographic map highlighting tourism zones, transport corridors, and infrastructure competitiveness from 2015 to 2019. It evaluates the current political, economic, and environmental context, including political forces such as government prioritization and international openness, and economic forces like price competitiveness and currency stability. The report also examines environmental forces like sustainability and natural disasters. Furthermore, it analyzes the reputation of Japan within its key markets (China and Australia) using travel advisories, news media, and social media sources. The overall tourism performance is assessed as moderate, with many vulnerable points identified, particularly related to environmental factors. The report utilizes data from the World Economic Forum, Japan National Tourism Organization, and other sources to support its findings. The report concludes by discussing the reputation analysis, and its importance in identifying political and environmental concerns.