SWOT Analysis: Japan's Tourism Industry and its Factors

This report provides a comprehensive SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of the Japanese tourism industry. The strengths highlighted include the country's global recognition and well-maintained tourist destinations, supported by a good transportation system. Weaknesses include the high cost of living and the fluctuating Yen, which impacts tourists' budgets. Opportunities arise from the growth in Asian tourism, increased Chinese tourists, and the upcoming 2020 Olympic Games in Tokyo. Threats include the impact of natural disasters, such as earthquakes and the nuclear disaster in Fukushima, which damage the country's image. The report references key academic sources to support its findings, providing a well-rounded assessment of the factors influencing Japan's tourism sector.

Running head: TOURISM
Tourism
Name of the Student
Name of the University
Author Note

1TOURISM
SWOT analysis
Strengths
 The country is recognized on a global basis
 The operations of the tourist destinations are advantageous due to the well maintained
internal factors
 Preservation of the historical sites attracts tourists
 Transportation system is good, as most of the destinations are connected either by rail or
road networks (Ruoff 2014)
Weaknesses
 Cost of living in the country is high, which increases the travelling costs
 Tourists have a limited budget, which may result in choosing other alternatives that are
available within the budget
 Economic elements like the currency of Japan, Yen is rising in the exchange market
 This affects the tourists, as they have to exchange more currency to get a certain amount
of the local currency (Kim and Lee 2017)
Opportunities
 The UNWTO report have suggested that the region around Pacific and Asia had an
annual growth of 6 percent during the period of 2005-14 due to the influx of large
number of tourists
 Japan has gained lot of opportunities in showcasing the world about their country, as they
have attracted many tourists
 The increase in the Chinese tourists has helped Japan to increase its tourist incomes

2TOURISM
 The 2020 Olympic Games will be held in Tokyo, the capital of Japan that will result in
attracting tourist of diverse cultures (Ruoff 2014)
Threats
 The external factors are damaging the image of the country
 A country that is exposed to major disasters caused by nature
 Has recorded 2 earthquakes in the past 6 years, which resulted in loss of many lives
 Natural disasters caused nuclear blast that left place like Fukushima radio-active (Kim
and Lee 2017)

3TOURISM
Reference List
Ruoff, K., 2014. Japanese Tourism to Mukden, Nanjing, and Qufu, 1938—1943. Japan Review,
pp.171-200.
Kim, J. and Lee, C.K., 2017. Role of tourism price in attracting international tourists: The case of
Japanese inbound tourism from South Korea. Journal of Destination Marketing &
Management, 6(1), pp.76-83.