Marketing Research Process: Japanese Supermarket in Singapore Market

This report presents a marketing research process for a Japanese supermarket's potential entry into the Singapore market. It begins with an introduction highlighting the importance of marketing research for market penetration. The main body outlines the research process, including problem definition, approach development, and research design, emphasizing the use of primary and secondary data collection. A PESTLE analysis of the Singapore market is conducted, examining political, economic, social, technological, and legal factors. The report concludes with implications and recommendations, suggesting the use of content marketing and the introduction of unique products tailored to the Singapore market. The study emphasizes the importance of adapting supermarket policies to Singapore's regulations and leveraging the country's high literacy rate and favorable business environment.

Marketing Research Process

Table of Contents
INTRODUCTION...........................................................................................................................4
Main body...................................................................................................................................4
CONCLUSION ...............................................................................................................................5
REFERNCES...................................................................................................................................6
INTRODUCTION

Marketing is essentially required for in order to make promotion and public aware about
the products and its feature in the new market. Marketing plays an important role in the effective
promotion of the company in the respective market and helps in understanding the customers.
Assignment present the marketing research process for Japanese supermarket to penetrate into
Singapore.
Main body
Marketing research process
The first step of marketing research process of Singapore defines the problem which
includes the compliance of legal laws of the Singapore government on the Japanese
supermarket. The second step includes the development of an approach to the problem, in this
the Japanese supermarket can effectively deal with this problem through designing the
supermarket policies according to the laws and regulations of the Singapore market. The
research design of the Singapore market for Japanese supermarket can be effectively formulate
through collecting data from primary and secondary research because it is related to human
interest(Chiu, 2018).
Singapore is a city state in South-east, Asia and the population of Singapore is
approximately 5.607 million. The growth of the supermarket outlets and their value sales need
not necessarily mean a decline in convenience store figure. A recent trend seen in Singapore, in
addition to the regular expansion of the supermarkets, the opening of smaller supermarket in
residential area(Silverman, 2016).
Pestle analysis of Singapore market
Political: The political risk in the Singapore is quite low as it is the democratic country. The
political stability is translated into peace and a better standard of living which improves the
business opportunities for Singapore.
Economic factor: It has the corruption free environment which support the business sector. It
has cheaper labour cost which help to business enterprise of Singapore to save a lot of cost.
Social factor: Singapore still follow the traditional family values and it is true that the younger
generation has the tendency to follow the western culture and values. The business sector,
therefore, expect higher purchasing power from customers(Ngo, 2016).
Technological factor: The internet plays an important role in Singapore's advancement. In the
Singapore the local communities purchase goods and services more from the online.

Legal factor: The Singapore government think that the growth of the economy is largely
depends upon the transparent and market favourable legislation.
Implications
Through above market research of Singapore, Japanese supermarket can efficiently move
into Singapore market by managing its supermarket policies according to the government of the
Singapore. The literacy rate of Singapore is very high which considers as a good factor for
supermarket because educated people more likely to purchase goods and services from the
supermarkets. The business success of the Singapore in both the domestic and international
platform is highly benefited by the government policies.
Recommendation
The Japanese supermarket needs to make use of content marketing as it helps in lowering
market costs, higher conversation rates and lowering the rate of customer acquisition. It also
require to create and design the such products which has high demand in the market as it helps in
increasing their sales in the effective manner. Japanese supermarket is very important to
introduce unique product with effective features and also adopt the unique marketing feature to
promote their products in the Singapore market(Kumar, 2019).
CONCLUSION
The above study has been summarised with that the market environment of the Singapore
economy is dominated by the service sector and the political environment of the country is fully
corruption free.

REFERNCES
Books and journals
Chiu, S.W.K., 2018. City states in the global economy: Industrial restructuring in Hong Kong
and Singapore. Routledge.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Ngo, L., 2016. Digital advertising campaign in the Singaporean market: Southern Vietnam
Poultry Breeding Joint Stock Company (SVPC).
Silverman, D. ed., 2016. Qualitative research. Sage.