Business Communication Report: Jasmine Hotel Communication Strategies

This report examines business communication strategies, particularly focusing on the use of digital media in the workplace. It begins with an executive summary and introduction, followed by an analysis of the background, issues, and purpose of the report. The main body explores the use of digital media for workplace success, including enhancing individual motivation and e-learning as a hierarchical learning instrument. The report uses the Jasmine Hotel as a case study, analyzing how communication technologies can be implemented to improve internal and external communications. The report also highlights the benefits of digital and social techniques in enhancing individual motivation and the role of e-learning. It concludes with a summary of findings and recommendations, supported by references to academic journals and books on business communication, social media, and e-learning. The report emphasizes the importance of integrating digital media strategies to improve communication and achieve organizational goals, specifically within the hospitality sector.

Business Communication

EXECUTIVE SUMMARY
The term social media provide new avenues and it is used to interact by exploring
techniques that is important for performing work with use of technology. Programmes and
strategies are also developed according to social media techniques as it engage visual and audio
content for transferring information with managing communication according to systematic
techniques.
Brink, K. E., & Costigan, R. D. (2015). Oral communication skills: Are the priorities of the
workplace and AACSB-accredited business programs aligned?. Academy of
Management Learning & Education, 14(2), 205-221.
Young, A. M., & Hinesly, M. D. (2014). Social media use to enhance internal communication:
Course design for business students. Business and Professional Communication
Quarterly, 77(4), 426-439.
McLean, G and et. al. (2020). Examining consumer attitudes towards retailers'm-commerce
mobile applications–An initial adoption vs. continuous use perspective. Journal of
Business Research, 106, 139-157.

Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Background.............................................................................................................................3
Issue........................................................................................................................................4
Purpose of report....................................................................................................................4
Use of digital media for workplace success...........................................................................4
Digital and social techniques to enhance individual motivation............................................5
E-learning as a hierarchical learning instrument....................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The term business communication is defined as an important element for organisation
and this is important for management as it aids individuals to perform their work in an organised
manner. In the present scenario, modern communication systems are an important perspective
which includes Facebook, Zoom, Instagram etc. It is used to transfer information that aids in
completion of all tasks in an appropriate manner. Communication is important for all from lower
level to upper level department. Moreover, this report is written from perspective of Jasmine
hotel which is a leading organisation of hospitality industry. Communication technology with
their merits and demerits will highlight in this report to perform all task and functions as per
effective communication system.
MAIN BODY
Background
As per the point view of Brink, K. E., & Costigan, R. D. (2015) Communication among
organisation perform and vital role which is used to improve market area by performing all
operations and functions in an organised manner. In the present scenario, social media is adopted
by all organisation and industry. From the perspective of Jasmine hotel this is analysed by
management that authorities identify the importance of existing communication system. It leads
organisation to complete all work and task as per decided plans through transferring information
by use of digital techniques to complete all work with right communication techniques.
Issue
The term social media techniques demonstrate a large number of opportunities for
communicating, data sharing and transferring information according to decided technology. The
current climate is adopted towards performing work according to social media platforms. But
lack of professional among Jasmine hotel action and activities it is complex for organisation to
perform organisation task with social media. This results management transfer information with

use of social media for workplace as it improve development by managing task according to
policy of Jasmine hotel.
Purpose of report
From the perspective of Knoll, J. (2016), The main aim of report is to analyse and identify
organisational strategies for performing all work all task and objectives with integrating different
activities as per engagement of staff with more efficiency. Main purpose of the project is used to
complete all work with engagement of digital media techniques to promote communication
techniques for performing all work with more efficiency. It also benefit organisation to
communicate as well as distribute all information by managing and completing all work with
decided organisation strategies. Implementation of organisation task aids in managing task by
involving professional persons. It results management obtain longer results by providing training
and development to all persons related with social media communication.
Use of digital media for workplace success
From the perspective of Yuanqiong Wang, 2015, social media plays an important role for
organisation and it leads management to complete their work with more efficiency and
effectiveness. There are various communication system exists at workplace and it is used by
management for performing all task by engagement of social media techniques. This leads
organisation in completion of work with use of training perspective because according to current
scenario each individual is active and engaged on social media. Therefore, organisation such as
Jasmine hotel also engaged as per communication perspective through which management
complete all work according to required systems. Workplace success is gained by organisation
by motivating engaged workforce through providing techniques from professionals. It leads
organisation to focus on increasing perspective by which social networking is improved. Many
user of social networking sites, check perspective on constant basis in order to perform all tasks
according to company goals.
According to points of Pikhart, M. (2014). The term hospitality organisation performs an
important role that is used to satisfy needs and wants of customers in hospitality industry. Guest
and chefs plays an important role and it is used in completion of all tasks as per Jasmine hotel
that makes replicate trends for connecting with persons according to spread of work with digital
techniques. Along with this all task are completed for performing task with tourism by
completing task with marketing team. Communication is an important perspective and it is used

to transfer all information by completing all tasks with improving market area. By learning
digital aspect Jasmine hotel consider towards focusing on work methods which is used in
completion of work by managing work areas.
E-learning is an effective tool which is used by management for performing all task according to
communication areas. The workplace performs an important role and it is used to connect with
persons by use of communication techniques. From the perspective of E-learning this is analysed
by management that all individuals of Jasmine hotel interact with each other by completing all
work with decided project.
Digital and social techniques to enhance individual motivation
With the viewpoint of McLean, G and et. al. (2020). Social media perform an important
role that ease with communication techniques and it define purpose and benefits which leads to
complete all work by managing relations with colleagues. Yang, 2020 explicated social media as
a process of co-workers by using digital perspective techniques to complete all work with motive
of managing opportunity that improves internal functions of organisation for completing task
with efficiency. Social media is linked with media perspective and it aids in managing better
workplace for individuals.
E-learning as a hierarchical learning instrument
E-learning and video innovations propose potential to advance the preparation techniques
in IHG lodgings. Moving into another period of electronic advances to make preparing
recordings, a combination of up close and personal and mechanical learning or totally internet
preparing proposes new learning improvements for associations. With management of defining
task management make perspective by defining digital areas to complete operation with decided
information. E-learning dispenses with time as a factor and can be finished whenever, there is no
impediment to estimat the gathering learning and opens choices to consistently learn through
different media. The various elements of internet learning all propose extraordinary advantages,
to the association of IHG Blended or Online learning are generally applicable and valuable to the
inn area. The mixed style profits by the facilitator freeing any misconception related to the
expansion from internet learning and evaluations.

Figure 1Source(https://elearningbrothers.com/blog/collaboration-communication-conversation-
elearning/)
CONCLUSION
With the analyses of above report it is concluded that business communication with social
and digital techniques leads management to accomplish high success in market. Social media is
used to communicate with all stakeholders through formulating effective relationship and it aids
to arrange and utilise all resources according to decided goals and objectives. The main method
for use of social media techniques relates with managing work by engagement of professional
persons among organisation. In the last, by involving strategies management also engage social
media perspective to encourage interaction with employees.

REFERENCES
Books and Journals
Brink, K. E., & Costigan, R. D. (2015). Oral communication skills: Are the priorities of the
workplace and AACSB-accredited business programs aligned?. Academy of
Management Learning & Education, 14(2), 205-221.
Knoll, J. (2016). Advertising in social media: a review of empirical evidence. International
journal of Advertising, 35(2), 266-300.
McLean, G and et. al. (2020). Examining consumer attitudes towards retailers'm-commerce
mobile applications–An initial adoption vs. continuous use perspective. Journal of
Business Research, 106, 139-157.
Pikhart, M. (2014). Implementing new global business trends to intercultural business
communication. Procedia-Social and Behavioral Sciences, 152, 950-953.
Taneja, S., & Toombs, L. (2014). Putting a face on small businesses: Visibility, viability, and
sustainability the impact of social media on small business marketing. Academy of
marketing studies journal, 18(1), 249.
Young, A. M., & Hinesly, M. D. (2014). Social media use to enhance internal communication:
Course design for business students. Business and Professional Communication
Quarterly, 77(4), 426-439.
Zhechev, V. (2016). Integrated marketing communications of hotel chains. In The Routledge
Handbook of Hotel Chain Management (pp. 300-320). Routledge.