JB Hi-Fi Asian Market Entry: Nepal Market Analysis Report

This report examines the potential for JB Hi-Fi to enter the Nepal market, analyzing the country's economic and infrastructural landscape. It highlights Nepal's natural resources and hydropower potential, along with its low labor costs, as key advantages. The report identifies challenges such as poor road infrastructure, political and economic instability, and high transportation costs. A SWOT analysis is conducted, outlining strengths, weaknesses, opportunities, and threats for JB Hi-Fi's venture. The analysis also includes a competitive strategy analysis, examining JB Hi-Fi's main rivals and suggesting strategies for success in the Nepalese market. The report concludes with an overview of market entry considerations and recommendations for JB Hi-Fi's expansion into Nepal.

Running Head: JB HI-FI ASIAN MARKET ENTRY 1
JB HI-FI entry in the Nepal Market
Student’s Name
Institution

JB Hi-Fi Asian Market Entry 2
Executive summary
The specific focus of this paper is to discuss JB Hi-Fi Corporation on how it is undertaking in the
Nepal market. Since Nepal contains is made up of well-organized properties and vigor being
capable to support JB Hi-Fi in starting its company in an operative way. Furthermore, the nation
includes of sufficient social resources thus the corporation will need less costs in employing. In
addition, the nation is made up of low road compactness not like other nations in Asia. Seeing
the almost 60% of the highway systems are countryside ways which tend to be problematic
particularly through harsh climate situations in some parts of the nation. Additional important
detail hindering is administrative and financial uncertainty which generates insufficient strategies
(Barth, 2006). Due to inadequate infrastructure, and the fact that the country is landlocked, the
transportation cost has led to high cost which greatly influences the competitive nature of the
market. Such factors affect the country’s market in expanding to global markets.

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Introduction
The main aim of the paper, is to studying the retail access to the JB Hi-Fi Business is needed to
increase its retail by founding of selling electrical channels in the area. Thus the account
climaxes the current retail condition so that the request can be ignored if home electrical devices
and assesses its source of the energetic properties since the provisions of the firm. Established on
the nation’s study, thus the paper will exactly emphasis on important outlines a SWOT
framework that will offer an all-inclusive showing of the current and potential concerns which
will considerably help in evaluating the business’s trends. Additionally, SWOT analysis
undertaken will take into account the strengths, weaknesses, chances, and dangers that influences
JB Hi-Fi’s venture in the Nepal market. Normally, the business was established in 1974 and has
emerged to be the leading supplier of home performing such as television, tablets, laptops, I pad
etc. Therefore, the business has delivered crucial instrument which are supportive at improving
Australian nation’s budget (Brody, Haynes, & White, 2015).
Background of the company and that of the Nepal market
The JB Hi-Fi is known among Australian business concerning its prominent retail sectors.
Lately, the company has implemented techniques and methods which are useful in the retail
industry. Moreover, the company is listed among the Australian securities exchange market and
has been assigned a stock sticker. Moreover, the company has established small retail outlets
within Australia from 1974. The major products the company is offering is electronic based
products such as DVDs and CDs. Based on the 2018 financial report, the company has gained
tremendous income of about $135M while gross revenue of about $3M was acquired. Thus the
entire amount of the firm’s equity yearly was approximately $344. Currently, for about 3 years

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the organization has immensely expounded its territories in more than 200 regions in Australia
(Brody, Haynes, & White, 2015).
Alternatively, in Nepal, the final plan that must be passed for a business in order to commence
the retail business involvement. It creates explanation taking many trips to the nation, the
significance of good organization with the use of negotiators. In to construct and develop
corporate actual buyer connection is important (Barth, 2006). Thus companies that are multi-
national inspired to take a visit so that it can assess the retail. To acquire entrance to a common
retail place, foreign companies so that it provides job opportunities local agents. Therefore, it can
be conducted by use administration projects that produce huge amount of income which require
authorized negotiators for their representation. JB Hi-Fi has legations in the US who effectively
handle several situations and thus offer that business with significant information concerning the
common information and the whole marketplace of Nepal retail business. Additionally, in 2018,
the company joined forces with the US foreign commercials located in New Delhi. On the other
hand, commercial prospects can be handled by CS in India with assistance coming from US
companies who aspire in exporting products and services to other market vicinities. Some of the
programs, fee based programs are issues through the partnership post, inclusive connecting local
companies of interest that would meet the interest of the buyers and suppliers.
SWOT analysis
Assets - Nepal has been one of the undiscovered normal benefit and hydropower properties at,
which is an approximation of 83000 MW and hydropower properties in the entire world. With
the nearness of regular properties, solid administrations, for example, the travel industry is one of
the potentials. The country has abundant retail for inventive objects and managements (Chen,
2017). The country can make profit with the help of adjacent country for the distributing of JB

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Hi-Fi objects through supply if being transported via air ends up expensive as countries like
India help them in compound procedure of evaluating, delivery cost, obligations and so forth.
Nepal is similarly perceived as country of incredible breadth of corporate with lushness in
properties, hydropower and nation being young it can possibly prevail in advanced and electrical
business with development.
Weaknesses - Levy has remained to be a problem of concern since it is slightly bigger in Nepal
as linked to other SAARC nations that don’t have simplicity, competitive and openness.
Avoidance has extended not less than 80 percent. The nation lacks solidity and durability of
peace with deprived asset welcoming nature. Language obstacles and illiteracy of technical
products in several part of the country nations at the current time creates unfavorable scenario for
JB hi-fi to found its business. The ugly competition in the banking industry is a major factor as it
is responsible to shake the establishment for the economy and financial institution in Nepal.
Nepal is not capable to counterpart with the request for the half-skilled manpower especially in
the international labor market because of which poor value of human resources have made
opposing effect of the payments and foreign service. The government is trying to withstand a
huge number of state-owned initiatives, which are entrapped in the huge damages, that has been
facing huge loss with high level of inadequacy, over managing, rampant dishonesty and also the
administrative entrenchment.
Threats - The nation is located at eleventh as far as to the thermosphere borders, and seismic
tremor, dry hex and downpours. The country requires real way, fertilizer emergency, and
planning in linking with agrarian foundation. The utmost danger is submerging the evolvement
with the increasing efficiency, administrative entrenchment and poor financial development.
The country encounters alarm possessions so as to sponsor the super forecasts containing to the

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low obligation of accumulating corporate. Globalization is also another danger that brings
removal of influence where the establishment has been displacing the agrarian lands at the end
changing into wildernesses.
Opportunities - The associations get chance of hydropower, and the mobile industry. The travel
company will build the attention of the substances and suffocated hydropower can use the
opportunity of public possessions and generating power. Furthermore, with the young progress in
the country, increasingly mechanical development is being performed and the attention to
outside produce is making applications for products and enterprises assisting the problem of JB
Hi-Fi to flourish.
Further Analysis of Nepal Market
Since the transit firm will uplift the perception of the items softened hydropower can benefit the
chances of common possessions and producing energy. In addition, poor improvements in the
nation, rising mechanical establishment is a petition for initiative and item helping the problem
of JI Hi-Fi to develop. (Hsu, Jung, & Pourjalali, 2015). This hence creates the chances of the
organization.

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Figure 1: JB Hi-Fi Asian Market trends
Nepal has gain more profits and minimum energy costs that are gaining substances to pulling in
external straight venture (Morgan, Oren, Sefton, & Sisak, 2015). Compared to different south
Asian countries in 20157, Nepal received the minimum external direct starting (FDI). It is also
situated 107th out of 190 countries in 2017 jobs working as a team permitted by World bank.
The flow of starting is rising however still minimal as linked with other countries.
Competitive strategy analysis
Attentive research helps in an organization to develop maximum to minimum evaluation of the
abilities of the contender and the defects, research shows that the significant counselor in
controlling a research of the recent retail situation (Cullinan, Earley, & Roush, 2013). The
market offers data in conduction with specific sources.
Some of the main prospective the are compulsory for a participant research include:

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 A sensitive about how the task is getting assessed by the prospective clients
 A unique explanation about the prospective and limitation of the contenders
 An appliance of uplifting about the achievements methods inside the objective retail
Risks are there to recognize the contenders is generally modes (Nguyen, & Gong, 2014). It can
readily be branded as focused retail where just a few competitors are. Yet, in family stimulation
partition, JB Hi-Fi is in toughest challenge with a big deal of administrations of which Harvey
and Norman, Heroes, David Jones and Target Australia are simply to give some examples. In
this way balance in such a market with such huge numbers of contenders, JB Hi-Fi capacities
impeccable by executing the old '80-20' rule (Imhof, Seavey, & Watanabe, 2018). This suggests
80% of the whole retail incomes get considered by 20% of their opposition. What's more, it is
this 20% which the association needs to look at intently
The utmost prominent source sequence running technique used in the corporation is its executive
acquiring authority sequence. The structure and procedure of the supply chain system is
measured by real time tracking framework, which permits faster and greater information to be
accessible for use in making strategic choices. Supply and leaner connection is effective at a
quick and suitable rate hence permits the delivery of items on time.
Object Improvement: beginning from its derivation, the organization is serving their customers
with comparable old choices of Album, computer games, and enormous home devices. To
surpass prospects and continue in this toughest challenge, JB Howdy Fi is estimated to actualize
progress as their rivals are always starting their objective. Organization strategies to get satisfied
customers and that remained their solitary task to endeavor. That as it may, with getting more
clients missed the crucial piece of putting progression to their marketing and item execution
technique

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The organization's top rivals incorporate the Harvey Norman's, the Awesome Furnishings and
the Scale Capital's. The Havel Norman has huge challenge on the JB Hi-Fi. The contender is a
private participation that was established in 2011 in the Home transport West and New South
Ridge district. The organization works in the retail supply division. Its laborers are relative less
contrasted with the JB Hi-Fi. Another top contender of the organization is the Phenomenal
Furnishings. The organization is clearly a JB Hi-Fi's adversary with its central station in Florida.
The contender works in the excitement areas and produces rough income of about
$4,000,000,000 less contrasted with the JB Hi-Fi Restricted Association. The third contender of
the organization is the Scale Capital's which was established in 2006 in Mumbai. The adversary
rivals the JB Hi-Fi dependent on the application the board and counseling abilities. The
organization produces in general income of about $4,300,000,000, which is less contrasted with
the JB Hi-Fi.
Market entry Analysis
For about three decades now, the JB Hi-Fi organization has continued to expand in more than
200 places in Australia. One of the single stores is located in Melbourne suburbs in the eastern
Keilor linked to more than 30 super store networks that span most of the Australia states. The
customer basis in the organization is stimulated by the planned reduction storeroom method that
influence the attitude of the manufacturing’s website, that strains on being a product that offer
reduced, but value entertainment produces. Collection of entertainment spectrum ranges from
TVs to home theatre, Hi-Fi audio speakers, digital cameras and motor audio systems (Golden, &
Kohlbeck, 2017).
The corporation has attained a substantial plan chain system via the combination of product
supply from resident and distant traders.

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The graph bellow exhibits the growth trends of JB Hi-Fi as it expands in the Nepal market.
Figure 1:JB Hi-Fi limited Growth rate (Source: https://www.infrontanalytics.com)
Resultantly, this reduces the risk of the company to incur unnecessary costs hence a proper
logistic management scheme. The company greatly depends on the supply products originating
from abroad to maintain their operation and working capital hence lowering the interests.
Complete and timely procurement of products from oversees suppliers, the company has
appointed various agents across the world from where the products are purchased. Suppliers
from United States have products which are of the best quality and the availability of an agent
with direct access to the distributers limits the risks of middle men.
The culture and products/services
The firm has aims and plans that allow the entity to attain its objectives. The JB Hi-Fi
concentrates to endure increasing its extent into other sites. It intended to improve the
corporation’s income and trades. Therefore, the company concentrates on its growth in several
places in New Zealand and Australia with a connection of relevant properties, which advance the
delivery of services due to plenty of financial resources available. The minimal lease terms set by

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the company consider effective proactive management of the company’s portfolio considering
the continuation of JB Hi-Fi strategic approach in choosing new locations and store based on
underperformance closure and scaled present stores.
Objective and Strategies to the business
The functioning and money related implementation of the Group is wedged by an assortment of
general economic and business circumstances, including dimensions of shopper spending,
growth, premium and trade rates, access to responsibility and capital markets, and government
financial, fiscal and administrative approaches. A delayed decay as rule financial conditions,
incorporating an expansion in loan fees or abatement in customer and business request, may
significantly affect the Group's matter of fact or budgetary condition. The particular material
business dangers looked by the Group, and how it deals with these risks, are set out beneath.
Competition – the industry sectors in which the Group works remain very destructive and any
extended challenge from new and existing contenders may prompt value emptying and a
decrease in deals and profit. As a number one player in a divided Australian market, the Group's
scale enables it to keep up spotlight on piece of the pie and assimilate edge weight amid times of
elevated market value movement and union. The Group additionally trusts that its upper hands
and the designs for development set out beneath enables it to keep up its market driving position.
The auditing efforts are intended to give a premise to preparation and execution further appraisal
plans, inspector ought to identify and assess the risks of substantial misreport at a. the fiscal
summary dimension. Additionally, the significant declaration level for programs of interactions,
account adjusts, and exposures.
Recommendations on production

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Performance; reviewing the job within the time where inventions give orders, development
which had not been invented the chances useful appeal are later lacking to a specific market.
However, research explains that the utmost recent year have experienced large numbers of
prospective rushing to give out representative for exposing their organization’s object and
administration in IOS and Android. Due to unarranged figures, google is ruling in versatile retail
with almost 900 large numbers of prospective as per the active customers,600 million of attained
IOS equipment’s which are bought and windows telephone producing almost 12 million being
sold by Microsoft
Object varieties: The fact that the company gained a name market industry, Moreover, it created
rivalry within other organizations like Harvey Norman, just as David Jones it is feeling of lack of
its track with their hardness in selecting as a profiting to the customers. 24x7 Support:
Organization that emerged with shortage on the sort to assist will not be considered as a wise
choice by the customers. JB Hi-Fi is still not ready to participate in the task since it may continue
their image at large as approved by prospective customers to believe their aim as most effective.
International HRM issues
In this section the HRM international prospects are going to be highlighted, they include:
The recruitment process – considering JB Hi-Fi reputable brand it has immensely increased its
market value both domestically and internationally. For achieving all the, some of the factors
have been highlighted and put separately so as to get the value of certain activity in JB Hi-Fi.
Employees who are employed at the JB Howdy Fi Hi did not just emerge as a section among the
largest globally product but in addition the continued to form organization that gave a sphere of
decent variety, corresponding, adaptability including chances.

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According to Chen, (2015) the intellectual of the public and system at which JB Hi-Fi operates
gives similar in several jobs in culture. The overall inhabitant exists from different background
of JB Hi-Fi including dividing writing procedure like a negative one. When procuring a group,
The Grin alignment is used by JB Hi-Fi with prospective and help to fund a job power of an
employee with good procedure and point of views, however, we gain bright and a conducive
atmosphere (Golden, J., & Kohlbeck, 2017).Appealing is not just enlisting freely and active an
individual as believed by JB Hi-Fi plans but it is about hosting them happy by participating in
key roles (Chappel,2016).It also takes part in distributing prizes and compensations that abide by
the kind of life they live, in that case it could either be low or high maintaining employees
attempting to uplift their school regulations or student retail supervisor honest of school.
Employment and purpose at JB Hi-Fi – selecting a key representative can in in a way reflect if
the worker requires to join a team section or a learner’s retail officer hence JB Hi-Fi dependently
offers surprise assistance, legit business begins a choice of surprise presents and all respective
connected doing work for JB Howdy Fi global known object.
Lonely crew mates –Plan has been made for three modified asked procedures for respective crew
part that assure it is freely to everyone as planned by the JB Hi-Fi
Key period of requesting for a respective to take place in the inline procedure that is made up off
rare research. Individual are required to gain profits and utilize the utmost chances to review the
assessment applicants proficiency in buyers management apart from what should have been a
useful person from the JB Hi-Fi Fi organization, in addition it enhances the availability to view if
JB Hi-Fi expensive vitality scenarios that matches the chosen working technique .The OJE
procedure consumes between 15 minutes and the job that has been applied for one of the
potential buyers who are against the zone and instruction handed over to participant on what they

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should undertake. Additionally, the participants need to assemble at the retail officer and the full
procedure will consume about 30 minutes of evaluating the applicants
Conclusion
Considering the JB Hi-Fi company experience in the Australian market, its main aspiration is to
increase its market both domestically and internationally. Although certain hindrances deter the
company from excelling which possess great danger to the company’s sales. Additionally, the
paper has analyzed prospective plans that enable the company retain its customers as is focuses
on venturing in the Nepal market. Due to the fact that the company aspires to provide specular
service, there should be enactment of probable strategies in order for Nepal customers’ needs to
be met fully.

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