JB Hi-Fi: A Study on Cultural Background and Business Environment

This report provides an analysis of JB Hi-Fi's cultural background and business environment. It examines the company's focus on video games, electronics, and home appliances within the Australian market. The study utilizes secondary research methods to assess the impact of cultural factors and the business environment on JB Hi-Fi's performance, including its competitive position and the challenges posed by emerging competitors like Amazon. The report highlights the importance of maintaining a positive working environment and adapting to market trends, such as the increasing use of advanced technology. The conclusion emphasizes the need for JB Hi-Fi to maintain its cultural background and offer quality products to retain its market position and employee motivation. Recommendations include offering incentives to employees and providing quality products to consumers to keep them engaged.

Cultural Background and Business
Environment (JB HI-FI) Australia

ABSTRACT
Cultural background and business environment of JB Hi-Fi is improving over the past
years. They are not giving preference to any of the employees based on their age, nationality and
gender. This is keeping the positive working environment. The research has been conducted by
using secondary research techniques. The company is using advanced technology to sell their
gaming products. They are facing high competition from their competitors, but due to their high
brand value and trust among consumers, they are still the leading retailer in Australia.

TABLE OF CONTENTS
ABSTRACT.....................................................................................................................................2
INTRODUCTION...........................................................................................................................1
METHODS......................................................................................................................................1
RESULTS........................................................................................................................................2
CONCLUSION/RECOMMENDATION........................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
JB Hi-Fi is an Australian retailer of the customer's goods and services which are majorly
focused on video games, DVDs. Blu-rays, electronic/hardware and home appliances. This
research paper will be discussing the present business environment and cultural background of
the company (Lukas, Whitwell and Heide, 2013). The last year of microeconomic environment
of the company is said to be one of the most difficult and challenging year in the history of the
company. Further, the aim and objectives of the company are as follows:
Aim To understand the impact of cultural background and business environment: Study on JB
Hi-Fi.
Objectives
 To understanding the concept of business environment and cultural background of the
company.
 To determine the relationship of company's ethical aspect and environment which will
influence the business.
 To evaluate the impact of cultural background and business environment on company's
current market condition.
 To recommend the ways to improve the organization's environment and background.
METHODS
In this research paper, secondary research was used, which was done by using the
existing research done in the past. Different research subjects, experiments, journals, books and
newspapers havebeen used for conducting this study (Huffer, 2017). Last year it was reported
that JB Hi-Fi is the best retailer company in Australia. The organizational culture can be
described as the values and religious beliefs of all the employees. Culture of any organization is
the most essential factor which will determine the success and failure of the business. It is having
direct impact on the core values of the company and their employees (Selwyn and et.al., 2017).
The retailer's culture has started becoming a barrier to their potential predators, because
they are afraid that JB might lose their unique style of working because of cultural differences.
The employees of the company is from all over the world (Rashid, Loke and Ooi, 2014). They all
are having their own cultural background, which is affecting the working process of the
company. It is the role of all the members of the organization to not harm the self belief of other
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employees. The company is having different communication channel, by which they are
providing daily news to all of their employees, and hang some creative and colourful posters of
motivation. Such kind of activities will keep the working environment very positive. Educational
and social systems is also affecting the cultural background (Stratton, 2017).
The main concept of working in a huge company is that all the employees have to be very
open minded in terms of the culture of other workers. They must respect the culture by keeping
their ego aside, so that the working processes can run very smooth going (Carson, 2017). JB hi-fi
is not discriminating the employees based on their culture and nationality. The aim is to keep all
the employees together as a strong unit, so that they will keep improving their profitability by
providing high quality products in their stores. Even though, the company is maintaining good
background of the culture, but it needs to change as per the needs of their workers (Strong and
Greig, 2014).
The business environment is the combination of both internal and external factors which
are influencing the operational situation of the company (Vella, Johnson and Hides, 2013). This
will include the influence of their clients and suppliers, advanced technology, the current social
and economic trends and the laws and different government activities. The current trend of the
company is that they are putting more focus on the use of advanced technology, so that it will
improve the gaming quality and attract more number of consumers. The present condition of JB
hi-fi is very good as per the Australian market and they are the leading organization in terms of
retailing goods which includes gamings and home appliances.
RESULTS
This study shows that for improving the business, the company have to maintain their
social and business environment by keeping the employees motivated. The paper shows that
even though, the company was facing tougher challenges form their employees, their aim was to
keep on improving and providing quality services and goods for their consumers (Hartley,2013).
This will make them connected to the company and it will also be helpful in attracting new
buyers. Secondary research is the best way by which a proper research can be done, because it
will take less time to find out the company's profile, their total revenue and market reputation. JB
hi-fi is maintaining their style of selling goods despite of having few cultural differences here
and there in their organization. This is why they are still the leading retailer in the Australian
market.
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The retail sector is Australia is in its peak this year but now they facing can face tough
competition because of the entry of Amazon. Even though, Amazon is presently available in the
country, but they are not having any kind of distribution capabilities. After their entry, all other
retailers like JB hi-fi will have to reduce the cost of their products, this will decrease their
profitability. The competition will be more in the market, which will lower to cost of gaming
products (JB Hi-Fi's workplace giving, 2017). So the retail companies might face the drop in
their sales rate. But it will have less influence on the larger retail brands like JB hi-fi, because of
their vast distribution channel and high consumers trust on them. The company is offering
variety of products on the lower rates with the best quality available in the market. By this way
they will maintain their business environment also and cultural background.
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CONCLUSION/RECOMMENDATION
From this report, it has been concluded that to maintain the level and reputation in the
retail market industry, JB hi-fi have to maintain their cultural background, so that their
employees remain motivated. Further, this paper also showed the effects of wrong business
environment, which can reduce the profitability of the company. It is recommended that the
company must give some offers to their consumers and quality products to keep them engaged
with the company. The organization can also give some added incentives to their employees, so
that they will remain motivated. This will keep their cultural background in well shape.
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REFERENCES
Books and Journals
Carson, G. (2017). Retail-Never forget the cycle. Equity. 31(4). 10.
Hartley, S. (2013). A retail revolution. Busidate. 21(2). 5.
Huffer, I. (2017). Social inclusivity, cultural diversity and online film consumption. Cultural
Trends. 1-17.
Lukas, B. A., Whitwell, G. J., & Heide, J. B. (2013). Why do customers get more than they
need? How organizational culture shapes product capability decisions. Journal of
Marketing. 77(1). 1-12.
Rashid, A. H. M., Loke, S. P., & Ooi, K. B. (2014). Strengthening supply chain risk management
for business continuity: a case study approach. International Journal of Management and
Enterprise Development. 13(3-4). 278-301.
Selwyn, N., & et.al., (2017). Left to their own devices: the everyday realities of ‘one-to-
one’classrooms. Oxford Review of Education. 1-22.
Stratton, J. (2017). Whatever happened to multiculturalism? Here Come the Habibs!, race,
identity and representation. Continuum. 31(2). 242-256.
Strong, C., & Greig, A. (2014). “But we remember when we were young”. Volume!. 11(2). 192-
205.
Vella, K., Johnson, D., & Hides, L. (2013, October). Positively playful: when videogames lead to
player wellbeing. In Proceedings of the First International Conference on Gameful
Design, Research, and Applications (pp. 99-102). ACM.
Online
JB Hi-Fi's workplace giving, (2017). [Online]. Available through:
<http://www.redkite.org.au/jbhifi-workplace-giving>. [Accessed on 13th July 2017].
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