JB Hi-Fi: In-depth Examination Using the 5 C's Framework

This report presents a 5 C's analysis of JB Hi-Fi, examining the company's key aspects. The analysis begins with an overview of JB Hi-Fi's origins, its offerings of consumer electronics, and its position in the market. It then delves into the customer base, highlighting the diverse age and income groups targeted by the company and the marketing strategies employed to attract them. The report also explores JB Hi-Fi's collaborations, including partnerships with other retailers. Furthermore, the analysis identifies JB Hi-Fi's main competitors, such as David Jones and Myer, and discusses the strategies used to maintain a competitive advantage. Finally, the report considers the contextual factors affecting JB Hi-Fi, including legal and political influences, and the impact of technological advancements on the business. The report concludes with a list of references used in the analysis.

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Contents
1. 5 C’s of JB HI-FI................................................................................................................2
 Company:........................................................................................................................2
 Customers:.......................................................................................................................2
 Collaborates:...................................................................................................................2
 Competitors:....................................................................................................................3
 Contexts:.........................................................................................................................3
REFERENCES...........................................................................................................................4

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1. 5 C’s of JB HI-FI
 Company: JB Hi-FI was started in 1974 by Mr John Barbet, it started from a solitary
store and it had a single aim which was to deliver special and HIFI music range in
Australia at low prices. JB stores offer one of the world’s leading brands of tablets,
computers, cameras and TV (Morgan, 2012). JB also offers the world with a range of
recorded music, games, Blu-ray DVD movies and other TV shows and that too all at
cheap prices. JB basically has it all, best brands, huge range, cheap price, good
location and one of the most important thing good experiences from the staff. It is
ranked as the 7th largest consumer electronic industry and home appliance retailer in
the world. JB HI-FI also have JB solutions which is one of the fastest growing group
of JB HI-FI, it provides technology be to end to end user. It supplies the latest
commercial and retail devices of computing, audio visual, equipment’s and softwares;
it is one of the most trusted retail brands of Australia, JB HI-FI is a member of
Australian charity fund and it supports the goal of reaching the 1 million donors
participation of the workplace by the end of 2020. JB HI-FI have also founded the
community of helping hand workplace giving program in 2008 (Blery, EKtseli, and
Tsara, 2010).
 Customers: JB HI-FI targets various age groups, income groups; gender groups while
the development of strategies. JB HI-FI provides products at a very low cost which
attract customers from various income groups and since gadgets are used by everyone
today, it is able to attract the customers from different age groups as well (Slater,
Olson and Finnegan, 2011) They have different customers based on different states
and cities. JB HI-FI has a different marketing strategy for everyone and it has a
competitive advantage over various firms as it has a diverse target audience.

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 Collaborates: In July 2004 JB HIFI credited 70% of the chain for Clive Anthony’s
Queensland, in 2006, JB HIFI collaborated with the Hill and Stewart chain which has
11 electronic stores and sells operates in new Zealand for 17.5 million and finally in
October 2016 JB HIFI collaborates with the good guys which is a warehouse in
Australia and which is also known for making JB Hi-Fi group one of the largest
electronics retailer in Australian market which is spread among the two brands.
 Competitors: David Jones and Myer are the two big competitors of JB HI-FI here are
plenty of others as well like Bing Lee, Freedom, Nick Scali, Fantastic,Super AMart,
Clive Peeters, Ikea, Big Guys, Retravision W, Good and Betta. Kmart,JB HI-FI
investigate about their present industry situations and then use the strategies that are
needed according to the situations, JB HI-FI increases its competitive advantage by
using the 80-20 rule which means 80% of the whole market revenue and 20% of their
competition and this 20% is what the company needs to focus on (Jones, Dunn, Holt,
Sullivan and Bloom, 2011)
 Contexts: the legal factors that affect that JB HI-FI are employment law,
discrimination, and protection, and health and safety law, intellectual law. Political
law is something that can play an vital character in the profitability of the economy in
the future; it can affect the level of corruption, legal framework, and contact
enforcement and legislation of wage they should achieve success in the industry in
order to broaden the risk of political environment in the respect on entering the
market. Technology is another thing which is affecting the country or disrupting
industries in various ways, in the coming years the company should adapt the
technological changes in the environment. An organization should not only analyse
the effects of technology but should also analyse the speed at which the technology is
changing and disrupting the industry.

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REFERENCES
Blery, E.K., Katseli, E. and Tsara, N.,(2010) Marketing for a non-profit
organization. International Review on Public and Nonprofit Marketing, 7(1), pp.57-68.
Jones, M.I., Dunn, J.G., Holt, N.L., Sullivan, P.J. and Bloom, G.A., (2011) Exploring the
‘5Cs’ of positive youth development in sport. Journal of Sport Behavior, 34(3), pp.250-267.
Morgan, N.A. (2012). Marketing and business performance. Journal of the Academy of
Marketing Science, 40(1), pp.102-119.
Slater, S.F., Olson, E.M. and Finnegan, C. (2011) Business strategy, marketing organization
culture, and performance. Marketing letters, 22(3), pp.227-242.