This report presents a comprehensive analysis of the potential for JB Hi-Fi to expand its business into Nepal. It begins with an executive summary highlighting Nepal's natural resources, human resources, and infrastructure challenges, including poor road density and economic instability. The report then delves into a detailed macro environmental analysis using PESTLE and SWOT frameworks. The PESTLE analysis examines the economic, political, legal, social, cultural, technological, and environmental factors influencing JB Hi-Fi's potential success. Economic factors include GDP growth, employment, and foreign direct investment. Political and legal factors include government stability, corruption, and legal compliance. Social, cultural, and ethical aspects include demographics, cultural groups, and business practices. The SWOT analysis identifies the company's strengths, weaknesses, opportunities, and threats in the context of the Nepalese market, concluding with recommendations for JB Hi-Fi's expansion strategy. The report also includes an introduction, country identification, and a reference list.
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