JB Hi-Fi's Strategies for Navigating the Future of Australian Retail

This report provides an analysis of JB Hi-Fi's strategies in the Australian retail market, focusing on its adaptability to changing consumer demands and the competitive landscape. It discusses the company's marketing approaches, technology adoption, and operational management, highlighting its strengths and potential risks. The report also examines JB Hi-Fi's organizational structure, benefits, and opportunities, along with potential drawbacks. Recommendations are made for improving the company's strategies, including enhancing social media advertising and technical support. The analysis considers factors such as market share, pricing strategies, and the use of various tools and software to maintain a competitive edge in the retail sector. The report also touches upon the importance of employee training and customer support in ensuring the company's continued success and brand popularity.

JB HI-FI

Executive Summary
In the present scenario, the retail industry in Australia has been facing major disruption. Here,
the overseas business are trying to enter the market with new approach for retail market. Apart
from this, the consumer demands are also changing where the consumers have become more tech
savvy and busier than ever. Thereby, the expectations generally evolve, and the technology is
also changing its behaviour.
AIMS: The aim of the report is to focus on how the Australia retail industries are able to acquire
the agility with multiplicity of the delivery platforms that can leads to the non-responsive
retailers. The discussion with be of Jb Hi-Fi, which is a leading store in Australia that deals with
supplying the electronic equipment to the customers. The analytical study is related to marketing
department and how the company is able to perform in the market. The study helps in
highlighting about the analysis of data about marketing sector and the other competitors in the
market.
Objectives: The analysis of the report is to highlight on the leadership factor where there is a
need of “reimaging” the products that are delivered by the company inorder to respond to the
consumer requirements.
Strategies: The strategies of the company are mainly providing the products at a lower price
with best service and customer products. The organisation is completely equipped with the
higher professional candidates and resources that can bring the benefits for organisation and
consumers. The company makes use of the newspaper advertising strategy for the residents to
acquire the information. They tend to make use of the transit advertisements for the promotion of
their products and the services which are important for gaining the maximised exposure in the
market. The use of the conventional business activities are effective for attracting technology for
customers. Jb Hi-Fi has been able to bring the major change with adjustments in the change of
business process. The market is sustained with entering the e-commerce industry. However, the
online services are not enough for addicting the consumers. The improvement in the product and
the variations in it help in determining the needs of the client with implementing the operations
that will make the customers content effective and what they have opted for. The company also

intend to focus on the satisfaction of the consumer by providing them filthy discounts on the
products.

Contents
Executive Summary.........................................................................................................................1
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Organisations that Service based, or product based........................................................................4
Organisational benefits & opportunities..........................................................................................4
Some potential risks and drawbacks................................................................................................5
Conclusions and recommendations.................................................................................................5
References........................................................................................................................................6

Introduction
In the fast growing world, there has been competitions in organisation where it has become
important to acheive the goals through focusing on the different strategies. It is based on
handling the marketing standards with different conditions that require to ensure about the
ability to attract the consumers and then retain the old ones as well. The report will discuss about
the different techniques, problems and the methodlogy which are important for Jb Hi Fi to work
on (Taylor, 2016). Jb Hi Fi is one of the organisations that is working on improving the current
situation through gain of competitive advantage over the competitors like Harvey Norman & The
Good Guys who have been operating in the market.
Discussion
Methodology
The study is about how the analysis is conducted in the marketing sector for handling the market
of the company and what parameters are taken by the company to maintain its position. It is seen
that the market position of the company depends on different factors like the quality of products,
satisfaction level of the customer and the marketing strategy which directly influence the
purchasing behaviour of the consumers as well.
Business: The company is working on properly working with the products focusing on handling
the largest and the fastest growing retailers of the home appliance in Australia. The company
focus on selling on the renowned brands with TV, cameras, computers, speakers and portable
audio system. The CMO of company focus on identifying the opportunities with providing the
consumer products and services at a lower level (Ramanathan et al,. 2017).
Management: The company has been able to announce the restructure with focusing on trying
to expand and focus on the online market. CEO of the company works on announcing the
management team of the company which will be strengthened. The expansion program is based
on increasing the focus for the digital and online marketing systems. The system includes the
development with online business operations that works on targeting the responsibility of
marketing department along with the present role forms. The responsibility of the marketing
department is based on working with taking the role of general managers online and setting the
online operations (Future of Retail in Australia, 2016).

Organisational Management of Jb Hi-Fi
Technology adaption: Jb Hi Fi works on particular segment where the inclination is towards
using electronic technology. The market segments are mainly attracted towards the models and
the technological development of entertainment electronic devices. The promotional activities
with the latest technology is based on focusing on innovative electronic devices for
entertainment with larger number of electronic products.
Tools: The organisation of Jb Hi-Fi works on determining the efficiency with meeting the
domestic and the international market. The organisation use the tool of marketing mixtures with
business processes which is then compared to the competitor (Richards et al., 2016). The several
stages are for determining the effectiveness for business process with developing the strategies as
per the needs. Jb Hi-Fi works on the business opportunities with attracting more consumers and
unique pricing strategies for the loyal customers. The tool used by Jb Hi-Fi is Lateralus. It is the
tool which is for the American rock band Tool with certifications based on handling the artists
that are dependent on the success of the record sales for continuing their career.
Techniques: The focus is on the different range of the products which are based on limitation of
the prices which are depending upon the emphasis of the cost reducing techniques. They are
based on the products that can be manufactured with the limited expenses and the company also
try to focus on the quality of products which is not seen to be compromised as well (Yang,
2018). Hence, there is a need to focus on the promotional activities with attracting a maximum
number of customers.
Applications: The market share is based on the penetration share where the brand focus on
counting the proportions of consumers to buy the products. The share of wallets are used for the

financial companies and the retail business, where the measures are based on loyalty of the
customers, for a particular organisation. The usage is based on the particular brand with the
category related to brand customers. The applications are to ensure the quality of the products
with website setup that is based on technologically advanced era where the advertising
campaigning is not without any activities online (Chen, 2017). The website campaign and the
advertisement is effective with reaching majority of the target audience in Australia. Here, the
focus is on offering the effective forms for the customers and then purchasing the products of the
company with easy and convenient methods.
Software: The software is creative with security standards that helps in boxed versions and the
digital downloads. There are ranges that include the security, accounting and the Microsoft
Office Software. The accounting software includes the MYOB AccountRight Basics, which is
used by the company to handle the accounts. The accounting software provides the tax and then
handle the services for the small and medium business. The activity will help in driving global
development for business management products. The acquisitions is important for accounting
software and is used for simplifying the accounting and the payroll setup (Meese et al, 2015).
System: Efficient system manufacturing is based on maintaining the relations with the
employees and providing enough support to the customer by training employees. The system is
for conducting a research with current competition status with undergoing growth and expansion
with complementing the research efforts with other research that is set by the competitor firm.
The focus is on offering the different range of products in a limited pricing, where the certain
level company focus on emphasising the cost reducing techniques where the products can be
manufactured with limited set of expenses. The Jb Hi-Fi works on focusing over the proactive
and aggressive advertising approach with promotional activities (Drechsler, 2014).
Program: The program of Jb Hi-Fi works on handling the digital and the online marketing
operations. The company is based on expansion and development of organisation online business
operations with enhanced customer experience, where there are increased online sales that work
on biggest appliance and consumer electronic in Australia.

Figure: Organisational Process of Jb Hi-Fi
Organisations that Service based, or product based
The organisation works on handling the products and services which are based on handling the
marketing and promotions. The organisation tends to make use of the different forms of
advertisements which are important for supporting the promotional activities of the business and
then focusing over how to have a good consumer base. The company Jb Hi-Fi is based on the
services where it works on selling the renowned brands of TV cameras, and the computers or the
speakers (Akbar et al., 2014). The company deals in the electronic products and then help in
maintaining the growth of the home appliances in Australia, as well.

Organisational structure of Jb Hi-Fi
Organisational benefits & opportunities
Jb Hi-Fi is working on the improvement of the communication with efficient technologies that
are important to be worked upon. The company focuses on the areas of opportunities with
increased effectiveness and level of efficiency that is for the different selected electronic stores.
The major objective for the project is to collect the information in the area of used and required
information communication that helps in matching with the selected electronic store (Parsons &
Wilkinson, 2015). It holds the higher opportunities with the growth in the market share where the
operations and the financial standards are set for the creation of achievements and then
maintaining the lower costs operating model. it focuses on the higher amount of competition for
a better network setup, which helps in maintaining the distinctive brad personality and then
motivating the staff members, accordingly. The company has been working on the continued
growth of products and then supporting the higher flexibility as well.
Some potential risks and drawbacks
Jb Hi-Fi has been facing issues for the identification of principal risks in the business and then
implementing the systems in a proper manner. There are issues related to the management of

risks where the board of company is also responsible for the communication with the other
shareholders and community. The responsibility is for appointing and selecting the right person
for the chief executive position so that the problems could be handled by the company
efficiently. Apart from this, there are investment in research and development which is found to
be below the fastest growing industry as the company has been spending above average on the
research and development. It is important for the company to focus on the product demands that
forecast about leading to a higher rate of missed opportunities. The financial planning has to
done in an effective manner, where the threats are also related to irregular supply of the
innovative products.
Conclusions and recommendations
Jb Hi-Fi has been working on the largest options for home entertainment, where the company has
even bale to process in increasing the brand popularity. There are problems and certain issues
which the company seems to be facing at a higher level (jbhifi.com.au, 2018). The techniques are
based on the improvisation of the plans and using the company with major choice of the potential
customers. The company can work on improving the social media advertisements, where it
works on getting the technical support and assistance for the smart users. Jb Hi-Fi works on the
implementation of facilities that leads to enhancement of the popularity in brand and then enable
the customers to consider the choices to deal. The online production selling in the market is
mainly important as it enables the an easy introduction of the customers with making the brand
popular as well.
References
‘Future of retail in Australia’, 2016. Available:
https://home.kpmg.com/au/en/home/insights/2018/04/bernard-salt-next-5-years-retailfuture-
australia.html
Akbar, S. and Ahsan, K., 2014. Analysis of corporate social disclosure practices of Australian
retail firms. International Journal of Managerial and Financial Accounting, 6(4), pp.375-396.
CHEN, Y., 2017. Estimation of Stock Price: A Case Study of JB Hi-Fi Limited. DEStech
Transactions on Social Science, Education and Human Science, (msie).

Drechsler, P., 2014. Metropolitan activity centre planning in Australia: implications of millennial
consumption practices. Urban Policy and Research, 32(3), pp.271-287.
jbhifi.com.au, 2018. JB Hi-Fi | Australia’s Largest Home Entertainment Retailer. [online]
Jbhifi.com.au. Available at: https://www.jbhifi.com.au/
Meese, J., Wilken, R., Nansen, B. and Arnold, M., 2015. Entering the graveyard shift:
Disassembling the Australian TiVo. Television & New Media, 16(2), pp.165-179.
Parsons, A. and Wilkinson, H., 2015. Retailing in New Zealand: Where Are We and Where To
Next?. In European Retail Research (pp. 141-160). Springer Gabler, Wiesbaden.
Ramanathan, U., Subramanian, N. and Parrott, G., 2017. Role of social media in retail network
operations and marketing to enhance customer satisfaction. International Journal of Operations
& Production Management, 37(1), pp.105-123.
Richards, C., Kjærnes, U. and Vik, J., 2016. Food security in welfare capitalism: Comparing
social entitlements to food in Australia and Norway. Journal of rural studies, 43, pp.61-70.
Taylor, E., 2016. Mobile payment technologies in retail: a review of potential benefits and
risks. International Journal of Retail & Distribution Management, 44(2), pp.159-177.
Yang, D., 2018. Has the arrival of Amazon altered the market structure for consumer electronic
goods in Australia?.