Marketing Report: JB Hi-Fi's Product Orientation and Strategy

This report analyzes the marketing strategies and product orientation of JB Hi-Fi, a major Australian retailer. It examines the impact of product orientation on customer satisfaction, referencing academic research and real-world applications. The report explores the influence of factors like multiple directional cues and the role of consumer behavior in shaping marketing strategies. The report also focuses on the company's current market position, and offers recommendations such as developing mobile applications and improving website functionality. The report concludes with a list of cited references, including academic journals and industry resources.