This report presents an e-business plan focusing on search engine optimization (SEO) and Google AdWords for a James Cook University webpage promoting their Bachelor of Information Technology course. The plan outlines a three-week Google AdWords campaign with a $250 budget, targeting domestic and international undergraduate students. The report details strategies for keyword selection, bid management, ad creation, and conversion tracking. It emphasizes the importance of aligning ad headlines and descriptions with campaign objectives, utilizing negative keywords to refine targeting, and optimizing the landing page for improved click-through rates. The report concludes that a well-planned AdWords campaign, combined with SEO improvements, can effectively increase website traffic and achieve marketing goals within a limited budget.