This project provides a comprehensive critique of JD Sports' innovation strategy and practices. It begins with an overview of JD Sports' mission, vision, strategic objectives, and how these align with its innovation strategy. The analysis explores the company's resources, leadership style, organizational culture, and structure. The project examines JD Sports' sources of innovation, including advertising, celebrity endorsements, and social media, evaluating their effectiveness. The core of the project addresses three key questions: whether the firm is organized effectively to stimulate innovation, if it uses a good range of innovation sources, and if it employs effective strategies for innovation. The project proposes an innovative service involving celebrity sportspeople engaging in in-store activities, detailing its benefits, relevant factors, and a financial forecast using the Stage Gate and 4Ps models. The conclusion emphasizes the positive influence of celebrity engagement on product sales and overall productivity. The project is a complete analysis of JD Sports' innovation, providing a comprehensive assessment of its current practices and future potential.
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