Business Environment (Sports Company): Presentation on PESTLE & SWOT

This presentation provides a comprehensive analysis of the business environment impacting JD Sports, a sports retail company. It begins with an introduction to the concept of the business environment and its various factors. The presentation then delves into a PESTLE analysis, examining political, economic, social, technological, legal, and environmental factors affecting the sports retail market, with a focus on the implications of Brexit and technological advancements. Following this, a SWOT analysis identifies the strengths, weaknesses, opportunities, and threats facing JD Sports, including supplier relationships, brand value, competitive pressures, and varying market regulations. The presentation concludes with recommendations for JD Sports, emphasizing the importance of market exploration, technological adoption, and strategic expansion planning. Desklib provides a platform to access this presentation and other solved assignments for students.

Business and business environment
(Sports Company)
Part 2: Presentation

Table of Contents
Introduction
PESTLE Analysis of Sports retail market
SWOT Analysis of JD Sports
Conclusion
Recommendations
REFERENCES

Introduction
 Business environment encompasses different form of factors, and each factor include a
specific extent of impact, which it put upon companies, either small or large, private or
public.
 The current study will be based on three different categories of sector such as private,
voluntary and public.

PESTLE Analysis of Sports retail market
 Political factors
 The political instability in the business environment of UK
due to Brexit has increased the difficulties with the JD Sports
to conduct their business operations freely.
 The changes of internal business conditions due to war
situations have led towards restrictions between nations to
conduct free trade which has been a negative factor the
company to grow.

Continued
 Technological factors
 Advancements of technological tools and software is effective for
increasing the opportunities with sporting businesses to provide
better customer experience.
 It has a positive impact on the overall performance of the
companies on the competitive business environment as customers
may attract towards these organisations.

SWOT analysis of JD sports
 Strengths
 JD Sports has trustworthy suppliers which increases the
quality of products and services which are provided by
the organization in the business environment.
 The organization has a strong brand value among the
customers which is considered as a strength of the
company having a major influence on its success.

Continued
 Threats
 The competitors of JD Sports may create threats
for the business to grow and enhance their
business in the industry.
 Varying laws in different markets may have a
negative influence on the overall productivity of
the company in the industry which acts as a
major threat for the business.

Conclusion
 On the basis of above analysis, it has been identified that political, social, economic
and other factors have impacted venture, negatively and positively.
 By considering these factors and their impact on ventures, sports organization has
developed the best expansion plans that enables management to expand their
distribution channels successfully.
 It has achieved the aim, and objectives as well as gained competitive advantages in
bulk.

Recommendations
 JD Sports can focus on different factors before undertaking their expansion practices
such as the favourable market situations of the country where they want to expand.
 It is necessary for the businesses to explore the market before entering in order to
analyse the merits and demerits of the current situation of a particular place.
 The organization should use new and advanced technological tools to enhance their
communication and operational activities which are necessary to survive in the external
environment.

REFERENCES
 Bruijl, D. and Gerard, H.T., 2018. The relevance of Porter's five forces in today's
innovative and changing business environment. Available at SSRN 3192207.
 Gogokhia, T. and Berulava, G., 2021. Business environment reforms, innovation and
firm productivity in transition economies. Eurasian Business Review, 11(2), pp.221-
245.
 Kiseľáková, D. and et.al., 2019. Competitiveness and its impact on sustainability,
business environment, and human development of EU (28) countries in terms of global
multi-criteria indices. Sustainability. 11(12). p.3365.