JD Sports Fashion Plc: Assessing Business Environment & ICT Strategies

This report provides an analysis of the business environment of JD Sports Fashion Plc, focusing on identifying major opportunities and constraints the company faces. It assesses the socio-cultural, technological, and legal factors influencing the business, highlighting the impact of information and communication technology (ICT) on the company's strategy and competitive advantage. The report emphasizes the importance of understanding demographic trends, technological advancements, and legal frameworks for effective strategic decision-making. It concludes that analyzing environmental factors and leveraging technology are crucial for enhancing productivity, profitability, and overall business growth for JD Sports. The document includes references to support the analysis and findings. Desklib offers a wide range of similar solved assignments and past papers for students.

CONSULTANCY BRIEFING

CONTENT
Introduction
Assess the general environment of the company to identify the major
opportunities and constraints it is facing
Assess the effects of ICT issues such as technological change on the company
and its overall technology strategy as a source of competitive advantage.
Conclusion
References

INTRODUCTION
• The presentation is based on business environment in which the key
external environmental constraints on business and also the financial and
issues for key business functions is identified.
• In this report, the general environment of company is assessed in order to
identify the major opportunities and constraints they are facing and also the
effect of information and communication technology is being assessed.

GENERAL ENVIRONMENT OF THE
COMPANY
Organisation must focus on identifying the external factors that could influence the
performance and productivity of business.
Socio Cultural: It is important for JD Sports Fashion Plc is to understand the power
structures, demographic trends and consumer spending patterns in order to design
effective marketing strategies. JD Sports Fashion Plc must focus on changes in
demographic trends like migration trends, aging population and socio-economic
variables.

CONTINUE..
Technological: Technological factor is another factor which is important to
understand during strategic decision making process. Through assessing the
technological environment, JD Sports Fashion Plc can capture the technological
trends in order to accomplish certain business advantages such as boosting
innovation process, increasing operational efficiency and enhancing profitability.
The technological factor can also influence the performance of company.
Information and communication technologies mainly focus on adopting innovative
marketing techniques and tools in order to increase collaboration with customers.

CONTINUE..
Legal: Legal factor is the other factor which influences the profitability and performance
of business. Without understanding the legal environment and regulatory structure of
country, company cannot enter into new market segment. The legal factors which
influence the performance of JD Sports Fashion Plc are employee protection laws,
consumer protection laws, intellectual property laws, copyrights, etc. It is important for
company to understand the employee health and safety laws of some countries in order
to ensure labor safety.

OPPORTUNITIES AND
CONSTRAINTS
Socio-cultural factor: It is necessary to identify the socio-cultural factor in order
to enhance the business performance and profitability.
Technological Factor: Technological factor is another factor through which
company can attract and retain large number of customers towards the brand.
Legal factors: The company can also garb the opportunity through identifying
the legal factor that could influence the performance of business.

EFFECTS OF ICT ISSUES
Impact of Technology
The technology plays a crucial role in increasing the brand image and reputation of
company. Through adopting latest technology, JD Sports Fashion Plc can attract
maximum number of audience towards the brand. It helps organisation to offer what
no one is offering and also enhance the revenue streams while providing value to
customers.

CONCLUSION
It is being identified from the above information that by analysing the
environmental factors, company can determine the elements which
could influence their profitability and growth. Technology factor plays
an important role as it helps in making company more productive and
also leads to an increase in the output of workforce.

REFERENCES
Kanooni, A., 2009. Organizational factors affecting business and information
technology alignment: A structural equation modeling analysis (Doctoral
dissertation, Capella University).
Wang, H. and Hou, J., 2012. Factors Affecting Business-to-Business E-commerce
Adoption and Implementation in Small-and Medium-Sized Enterprises. In 2011
International Conference in Electrics, Communication and Automatic Control
Proceedings (pp. 1327-1332). Springer, New York, NY.
Karande, A.M. and Kalbande, D.R., 2015, January. Business process analyzed
factors affecting business model innovation. In 2015 International Conference
on Nascent Technologies in the Engineering Field (ICNTE) (pp. 1-5). IEEE.