This report provides a comprehensive analysis of the business environment of JD Sports, a UK-based sports product retailer, using PESTLE and SWOT frameworks. It examines the political, economic, social, technological, legal, and environmental factors impacting the company's operations. The report highlights JD Sports' strengths, such as a strong and diversified product line, and weaknesses, including high inventory maintenance costs. Opportunities for expansion in untapped markets and threats from high competition are also discussed. The interrelation between these internal and external factors is analyzed, focusing on how strengths and weaknesses are affected by political and economic conditions, such as the impact of Brexit on product costs and taxation rates. The report concludes that understanding and evaluating these factors is essential for developing strategies to increase productivity and overcome challenges in the competitive sports industry. The document is available on Desklib, a platform providing study tools and solved assignments for students.