Business and Environment: A Case Study of JD Sports Fashion PLC

This report provides a comprehensive analysis of the business environment of JD Sports Fashion PLC, a leading sports and trainer fashion retailer in the United Kingdom. It explores both internal and external factors influencing the company's operations, growth, and decision-making processes. The analysis includes a PESTLE framework, examining political, economic, social, technological, environmental, and legal factors impacting JD Sports. A SWOT analysis identifies the company's strengths, weaknesses, opportunities, and threats. The report also discusses the interrelation of internal and external factors and their influence on decision-making within the company. It concludes by emphasizing the importance of analyzing the business environment for developing competitive strategies and achieving organizational goals. This document is available on Desklib, a platform offering a wealth of study resources for students.

BUSINESS AND
BUSINESS
ENVIRONMENT
(SPORTS COMPANY)

TABLE OF CONTENT
 INTRODUCTION
 PESTLE ANALYSIS
 SWOT ANALYSIS OF JD SPORTS COMPANY
 INTERRELATION OF INTERNAL FACTOR WITH
EXTERNAL FACTORS
 INFLUENCE THE DECISION-MAKING:
 CONCLUSION
 REFERENCES

INTRODUCTION
Business and business environment is referred as the aggregate of
the factors, forces and institutions which are external and control
individual business but which influence the growth and functions
of individual enterprises.
The report of the business environments will discuss the various
aspects of business such as internal and external environment
with the example of JD sports fashion plc company.
This company is leading the sports and trainer fashion retail in
the United Kingdom.

PESTLE analysis
 Political factors: it plays an important role in business to determine impact on JD sports
with long term profitability in market. Company is operating in retail industry with more
than various countries and its expose the various political system risk and environments.
 Economic factors: it includes the taxation rate, inflation rate, market condition, exchange
rate, etc. the economic growth and developments are also influenced the business functions.
 Social factors: the social factors are also negatively and positivity impact on the JD sports
with values, trends and norms. There are various determinants in the social factors such as
demographic trends, gender roles, online shopping and consumer spending behaviours.

CONT..
 Technological factors: the advancement in the
technological factors is increase the importance
of the technological factors at the time of
strategic decision-making process.
 Environmental factors: the environment
factors includes the environmental laws,
regulation and standards across the various
markets.
 legal factors: company need to know about the
legal environments and regulatory structure for
enter into new market for new consumer.

SWOT ANALYSIS OF JD SPORTS
COMPANY
Strength
strong supply chain
brand value
market exploration
faithful suppliers
competitive benefits
Weaknesses
improper finance
old technology
close box successfully
obsolete work culture
Opportunities
new marketplace
government green drive
transportation
youth trend
Threats
raw material cost
seasonal demand
different laws
counterfeit products

INTERRELATION OF INTERNAL
FACTOR WITH EXTERNAL FACTORS
 The internal factors of business environment are
compromise the various factors which have capability
to influence the business strategies working and
decision-making.
 External factors in business environments are those
factors which affects the growth, reputation, expansion
and survival of business.
 Yet both factors are interrelated.
 External factors has indirect and direct relationship
with internal environment of company.

INFLUENCE THE DECISION-
MAKING:
 The important aspects of the internal and external factors of business
environment which impact the decision-making process of company.
 If the JD company is not able to carry out the business incorporation than
legal and political factors launching the new products and its make
difficult to analysis the decision-making process of company.
 JD is the largest company which needs a review of each external factors
and explain the strength and weakness of company.
 If it comes to the taste and preference of customer than business can
thrive and change decision-making process.

CONCLUSION
 As the conclusion, the business environment are crucial within the organization.
 It is referred as the external and internal factors which affects their operations and
business. The internal factors are specified the direct impact on business and external
factors are impact on all business group.
 It is important for business to analyze the competitive strategies and provide
opportunities to create more strategies to achieve the goals and objectives of company.

REFERENCES
 Betti, N. and Sarens, G., 2020. Understanding the internal audit function in a digitalised
business environment. Journal of Accounting & Organizational Change.
 Cherunilam, F., 2021. Business environment. Himalaya Publishing House Pvt. Ltd.
 Clemente, F.M., 2018. Associations between wellness and internal and external load
variables in two intermittent small-sided soccer games. Physiology & behavior.
197.pp.9-14.