Environmental Business Audit Presentation: JD Sports Analysis

This presentation offers a comprehensive environmental business audit of JD Sports, employing PESTLE and SWOT analyses to evaluate its business environment. The introduction outlines the importance of understanding both external (PESTLE) and internal (SWOT) factors. The PESTLE analysis examines political, social, and technological factors influencing JD Sports, highlighting considerations like government policies, customer preferences, and technological advancements. The SWOT analysis delves into the company's strengths (cash flow management, product portfolio, and customer relationship management) and weaknesses (resource management), while also considering threats like industry competition. Recommendations are provided to address weaknesses and capitalize on opportunities, emphasizing resource planning and technological awareness. The conclusion underscores the significance of analyzing internal and external factors for business growth, and references are provided to support the analysis.

Environmental Business
Audit Presentation

TABLE OF CONTENTS
 INTRODUCTION
 MAIN BODY
 Pestle Analysis of JD Sports
 SWOT Analysis of JD sports
 Recommendations
 CONCLUSION
 REFERENCES

INTRODUCTION
 The presentation will conduct the PESTLE and SWOT analysis
of JD sports.
 PESTLE and SWOT Analysis of the organization is highly
important as with the help of this the business environment of
an organization can be known.
 PESTLE is aligned within identifying the external factors that
are impacting the organization.
 SWOT is entitled within analysing the internal factors that can
impact the organization.

Pestle Analysis of JD Sports
 PESTLE Analysis refers to the analysation of external factors that can lead to
impact the performance of the business.
 However, these factors are not in the control of the firm and therefore, it is
important to analyse these factors so, proper measurement can be taken.

CONT….
 Political factors- These are the major factors that can lead to impact the
operations of the organization.
 As the company is operating in so many countries and therefore, it is
important to analyse the policies of all those countries as these can directly
lead to create impact on the operations of JD sports.
 Also, while exporting and importing the good all the duties needs to be clear in
proper manner by the firm.
 So, organization can have benefit through this. Otherwise, there would be
threat of penalties.

CONT….
 Social factors- These factors of macro environment are linked
with the changing in the taste and preference of the customers.
 When the demand of the customers has not been satisfied then, it
leads to create the sense of dissatisfaction in the customers and
therefore, customers gets shift towards product of competitive
firm.
 In this context, JD sports is safe as it is effectively analysing the
demand of the customers and on the basis of the actions is being
taken in the organization
 This is helping the firm in terms of managing the demand of the
customers.

CONT….
 Technological factors- JD sports is technically oriented firm and therefore,
any change in technology can impact the operations of the company.
 Updated with the technology is important for the company so, the organization
does not face negative harm.
 In order to ensure effective practices in the organization, company needs to
prepare themselves in such manner so they can adopt the technological
changes.

SWOT Analysis of JD sports
 SWOT Analysis helps in knowing the strengths, weaknesses,
opportunities and threats of the organization.
 It is consisting of the internal factors and therefore, it can be managed
within the organization.
 Here is the analysation of the internal factors that can impact the
operations of the JD sports:
 Strengths- The major strengths of JD sports are aligned with the
effective management of cash-flow in the organization, high product
portfolio and efficient customer relationship management.

CONT….
 Weaknesses- The main weaknesses of JD sports are that, there is ineffective management of
resources which are required for the consistent growth of the organization.
 The company is technically oriented firm which requires large number of resources.
 However, in this context organization is lacking behind that can impact the operations of the
firm. In order to stand in the competitive environment, it is mandatory that organization must
have effective availability of resources.
 So, they can effectively manage the changes that consistently comes in the technological
pattern.

CONT….
 Threats- In sports industry, competition is high which is creating major threat
for the company. Innovation in the competitor’s product creates the potential
negative impact on JD sports.
 In sports industry, consumer prefers the innovation in the products.
 Therefore, it is important for JD sports that, the organization performs the
innovation on time to time so, the customers cannot get attracted towards the
competitors’ products.

Recommendations
 It has been analysed from the internal and external environment analysation of
the JD sports that, company needs to be assure a keen focus over managing the
policies of the government
 So, they can become aware about the major concerns.
 Furthermore, organization should increase their researching power so, they can
become aware about the changes taking place in technologies.

CONT….
 Effective resource planning should be done by JD sports so; their weakness can be
change into the strength.
 Proper planning and implementation is required in this context as it is impacting the
operations of the company.