Analysis of JD Sports' Innovation Strategy and Practices Report

This report provides an in-depth analysis of JD Sports' innovation strategies and practices. It examines how JD Sports, as a market leader in the UK, utilizes innovation to maintain its competitive edge. The report explores various sources of innovation, including observing competitors, user-driven innovation, and innovative advertising techniques. It delves into JD Sports' approach to social media marketing and its impact on the business. The analysis includes an examination of JD Sports' innovation search space, categorizing their activities within the Exploit, Explore, Reframe, and Co-evolve zones. Furthermore, the report assesses JD Sports' marketing strategies using the 4Ps framework and evaluates strategic options using the RACES criteria. Key issues are identified, and recommendations are provided, such as expanding product categories and entering foreign markets. The conclusion highlights JD Sports' organizational capabilities and the importance of implementing the recommended steps to overcome limitations. The report also includes references to relevant sources supporting the analysis. This report is a valuable resource for students on Desklib, offering insights into real-world business practices.

Innovation strategy and practices
JD sports

Sources of innovation

Watching others

Users as innovators
• JD is the market leader in the United
Kingdom.
• Having huge market share.
• Innovation is important to maintain
market leadership.
• Will help in gaining competitiveness.

Advertising
• JD sports maintain innovative approach
in their advertising strategies also.
• Innovative advertising helps to
generate needs of the customers.
• Innovation in advertisement is being
initiated according to the taste and
preference pattern of the customers.

Celebrity endorsements

Accidents
• Emergence of the social media.
• Social media marketing constitute a
major chunk of current business scenario.
• It forced JD sports to change their
existing market mediums.

A map of innovation search space

Zone 1
• Zone 1 comprises of the Exploit stage
• JD Sport uses the exploit stage to build
upon what they already know.
• This may refer to as the fitting of the
new products like sport wear, footwear
and other accessories.

Zone 2
• The Zone 2 is a
stage of Explore. In
the given stage, the
companies look
forward to exploring
new opportunities by
indulging in R & D
JD Sports has
applied this in two
ways :
Bought about
fashion to
sportswear
Applied market
research to support
decision making

Zone 3
The zone 3 comprises of Reframe.
• In the given stage, companies generally bring
about radical changes in their own company.
• This may be bought by a product development
process.
• The management becomes intra-prenuers and
mobilize the organizational resources.
• JD sports does this by encouraging innovative
ideas from the members.
• Ideas may be about a new product line or a
new style of storekeeping and others.