Analyzing the Product Element of the Marketing Mix: JD Sports Case

This report examines the product element within the marketing mix, focusing on JD Sports, a prominent sports fashion company in the UK. It defines the marketing mix as a set of marketing tools consisting of the 4Ps: price, place, product, and promotion, and subsequently emphasizes the significance of the 'product' element. The analysis highlights how JD Sports leverages the product element by offering a diverse range of high-quality sports-related products, including footwear, clothing, equipment, and accessories, catering to the needs and expectations of its customer base. Furthermore, it emphasizes the importance of providing unique and high-quality products to enhance brand value, profitability, and overall competitiveness in the market, while referencing various academic sources to support its claims.

Introduction
Marketing Mix has been termed as a set of marketing tools
which consists 4Ps such as price, place, product and
promotion. JD Sports is selected to define the concept of
marketing mix which is sports fashion company in UK
addition to it deals in variety of sports items such as footwear,
clothing, equipment, accessories and others.
The project highlights the one element of marketing mix which
is product. Product
It is related to the product or services and their quality, design, uniqueness as well as many
more. It is most important for a company to offer or sale best quality or trendy products to
meet the expectations of customers.
JD Sports offers variety of sports products at standards quality such as
Footwear, equipments, Clothing, accessories or so on to players or people which allow them to
be comfortable and focus on their game.
They offer variety of brands under their store such as Adidas, Nike, Puma,
Calvin Klein, Havaianas, and many more. All of these brands provide standard quality items
which enhance the health as well as experience of customers.
Marketing Mix
References:
Books and Journals
Elfakhry, N., 2019. product mix.
Klenk, F., Peukert, S. and Lanza, G., 2021. Product-Mix
Allocation. In Global Manufacturing Management (pp.
129-141). Springer, Cham.
Purohit, S., Paul, J. and Mishra, R., 2021. Rethinking the
bottom of the pyramid: Towards a new marketing
mix. Journal of Retailing and Consumer Services. 58.
p.102275.
Conclusion
It has been concluded that from the above presented
information that product is a element of marketing mix
which enable company to increase their brand value and
customers base. By providing Unique and best quality
products or services a company can enhance their
profitability and survive in competitive market.